{"id":69286,"date":"2023-12-13T05:00:00","date_gmt":"2023-12-13T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=69286"},"modified":"2023-12-13T14:01:31","modified_gmt":"2023-12-13T14:01:31","slug":"data-cloud-ads-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-cloud-ads-news\/","title":{"rendered":"New Salesforce Data Cloud Integrations with Google and LinkedIn Help Brands Build More Relevant Ad Campaigns"},"content":{"rendered":"\n<p>Salesforce today announced new <a href=\"https:\/\/www.salesforce.com\/uk\/products\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> integrations with Google Display &amp; Video 360 and LinkedIn. These integrations help Salesforce customers connect their first-party data from Salesforce\u2019s #1 AI CRM and execute automated, personalized advertising campaigns across Google Ads and LinkedIn.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> As the <a href=\"https:\/\/www.salesforce.com\/blog\/cookieless-data-driven-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">cookieless future<\/a> approaches and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-public-policy-experts-on-whats-next-for-u-s-privacy-law\/\" target=\"_blank\" rel=\"noreferrer noopener\">data privacy laws<\/a> rapidly evolve, companies are prioritizing <a href=\"https:\/\/www.salesforce.com\/au\/blog\/first-party-customer-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">consent-based data collected directly from their audiences<\/a> as the basis for how they understand and interact with customers. But data silos are making it challenging for marketers to harness their company\u2019s first-party data to create a unified view of their customers: Organizations are using an <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/connectivity-report-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">average of 1,061 applications<\/a>, and yet, 71% aren\u2019t integrated.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/69286\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The Salesforce solution: <\/strong><a href=\"https:\/\/www.salesforce.com\/uk\/products\/data-cloud-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud for Marketing<\/a> helps customers unify data from any source into a single profile, scale insights with AI, and build personalized advertising campaigns by activating first-party audience segments across the digital ad ecosystem.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tScale insights with AI, unify data into a single profile, and power unparalleled customer success\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/products\/data-cloud-marketing\/\" target=\"_blank\">\n\t\t\t\t<span>Learn about Data Cloud for Marketing.  <\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>What\u2019s new<\/strong>: The new integrations with Google and LinkedIn help marketers securely leverage their first-party data to build segments from Data Cloud and then deliver relevant advertising campaigns on Google Ads and LinkedIn. With these new capabilities, advertisers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create connected advertising experiences across display, video, TV, audio, and other channels with Google Display &amp; Video 360.<\/strong> For example, a media brand can create engaging and seamless advertising experiences that increase customer loyalty by using unified customer profiles from <a href=\"https:\/\/www.salesforce.com\/uk\/products\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> to deliver personalized ads and campaign measurement across display, video, TV, audio, and more with Google Display &amp; Video 360.<\/li>\n\n\n\n<li><strong>Target a network of over 1 billion active professionals on LinkedIn based on job title, function, industry, and more.<\/strong> For example, using first-party data and AI-powered product interest scoring from <a href=\"https:\/\/www.salesforce.com\/uk\/products\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/products\/sales-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/uk\/products\/service-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, and product usage data from their own apps, a tech company can create an end-to-end program to increase awareness and promote relevant upsell and cross-sell conversion opportunities to grow their sales pipeline.<\/li>\n<\/ul>\n\n\n\n<p><strong>Innovation in action<\/strong>: By unifying data from across the Salesforce <a href=\"https:\/\/www.salesforce.com\/uk\/products\/data-cloud-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a> platform in Data Cloud, surfacing AI-powered insights and recommendations from <a href=\"https:\/\/www.salesforce.com\/uk\/products\/einstein-ai-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein<\/a>, and activating them across their digital ad ecosystem, advertisers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improve ad<\/strong> <strong>effectiveness<\/strong> with a complete customer profile that natively unifies customer data across marketing, commerce, sales, service, or any touchpoint.<\/li>\n\n\n\n<li><strong>Increase efficiency<\/strong> by delivering the right message to the right person at the right time with rapidly updated segment memberships, near real-time data sharing with ad partners, and suppressing users that have already purchased or have open <a href=\"https:\/\/www.salesforce.com\/uk\/products\/service-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a> cases.<\/li>\n<\/ul>\n\n\n\n<p><strong>The Salesforce perspective<\/strong>: \u201cAdvertisers are constantly under pressure to acquire new customers, deliver personalized experiences across channels, and increase margins. These new partnerships expand Data Cloud\u2019s digital ad ecosystem to new platforms, so businesses can connect every moment in the customer journey, delivering greater loyalty and better business outcomes.&#8221; \u2013 <strong>Steve Hammond, EVP and GM of Marketing Cloud<\/strong><\/p>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dive deeper into <a href=\"https:\/\/www.salesforce.com\/uk\/products\/data-cloud-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud for Marketing<\/a><\/li>\n\n\n\n<li>See how <a href=\"https:\/\/www.salesforce.com\/uk\/products\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> empowers every team to put insights into action across the Customer 360<\/li>\n\n\n\n<li>Learn how businesses are using data and trusted AI to transform customer experiences at <a href=\"https:\/\/www.salesforce.com\/events\/world-tour\/nyc\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">World Tour NYC<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced new Data Cloud integrations with Google Display &amp; Video 360 and LinkedIn. These integrations help Salesforce customers connect their first-party data from Salesforce\u2019s #1 AI CRM and execute automated, personalized advertising campaigns across Google Ads and LinkedIn. Why it matters: As the cookieless future approaches and data privacy laws rapidly evolve, companies [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":69285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3977],"sf_theme":[3985],"sf_topic":[3998,4056],"sf_product":[4290],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-69286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-marketing","sf_product-data-cloud","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Salesforce Data Cloud Integrations with Google and LinkedIn Help Brands Build More Relevant Ad Campaigns - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-cloud-ads-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Salesforce Data Cloud Integrations with Google and LinkedIn Help Brands Build More Relevant Ad Campaigns\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced new Data Cloud integrations with Google Display &amp; Video 360 and LinkedIn. These integrations help Salesforce customers connect their first-party data from Salesforce\u2019s #1 AI CRM and execute automated, personalized advertising campaigns across Google Ads and LinkedIn. 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