{"id":69827,"date":"2024-03-06T05:00:00","date_gmt":"2024-03-06T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=69827"},"modified":"2024-03-06T15:37:42","modified_gmt":"2024-03-06T15:37:42","slug":"what-is-einstein-1-platform","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/what-is-einstein-1-platform\/","title":{"rendered":"How Salesforce’s Einstein 1 Platform Transforms Customer Experiences with CRM, AI, Data, and Trust"},"content":{"rendered":"\n

Ninety-four percent of business leaders<\/a> believe they should be getting more value from their data. In response, Salesforce has unveiled its Einstein 1 Platform<\/a>, which integrates Salesforce\u2019s suite of applications that span sales, service, marketing, ecommerce, analytics, and industry solutions. The solution seamlessly fuses generative AI<\/a>, data management, customer relationship management (CRM) capabilities, and trusted systems \u2014 empowering businesses to increase productivity, unlock deeper customer relationships, and boost margins.<\/p>\n\n\n\n

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Einstein 1 Platform seamlessly fuses generative AI<\/a>, data management, customer relationship management (CRM) capabilities, and trusted systems \u2014 empowering businesses to increase productivity, unlock deeper customer relationships, and boost margins.<\/p>\n<\/blockquote>\n\n\n\n

This integration is delivered via Salesforce\u2019s Metadata Platform, a powerful metadata framework that launched in 2008 and supports app building and customization while ensuring secure and compliant data usage. The Unified Data Layer, also known as Data Cloud<\/a>, followed more recently, enabling customers to bring all of their company and customer data to Salesforce. The Unified Data Layer harmonizes the various data models from each connected system and maps it into Salesforce\u2019s metadata framework, enabling a 360-degree view of customers and activation of the data across CRM applications.<\/p>\n\n\n\n