{"id":69995,"date":"2024-03-27T10:18:39","date_gmt":"2024-03-27T10:18:39","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=69995"},"modified":"2024-03-27T15:05:41","modified_gmt":"2024-03-27T15:05:41","slug":"ai-skills-supermums","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/","title":{"rendered":"&#8216;It\u2019s More than a Training Programme. It\u2019s a Movement&#8217;: How Supermums is Upskilling Women in the AI Era"},"content":{"rendered":"\n<p>Today, the demand for skilled professionals in artificial intelligence is higher than ever. According to new <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/work-ai-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack research<\/a>, AI use in the workplace accelerated 47% in the past quarter. As of January 2024, more than 1 in 4 (28%) UK desk workers reported having tried AI tools for work, compared with 1 in 5 by September 2023.<\/p>\n\n\n\n<p>With generative AI creating new job opportunities as it transforms industries, this demand is only set to increase. According to <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-jobs-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">IDC<\/a>, the Salesforce ecosystem \u2014 fuelled by AI \u2014 could generate over $41B in economic benefits and create over 500K jobs in the UK by 2028.*<\/p>\n\n\n\n<p>Globally, <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/reports\/idc-salesforce-economy-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">IDC<\/a> reports that 50% of companies have already hired data engineers over the last 12 months, 43% have hired business analysts, and 41% have hired AI solution architects. When asked which AI roles businesses plan to hire in the next 12 months, top-ranked roles include data architects (50%), AI ethists (43%), AI solutions architects (41%) and machine learning engineers (39%).*<\/p>\n\n\n\n<p>To make the most of the <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-safety-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\">opportunities<\/a> that AI presents, the UK needs innovative solutions to address its <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-digital-skills-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital skills crisis<\/a>. Crucially, these must be inclusive to unlock the talents of women and diverse groups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bridging-the-ai-skills-gap\"><strong>Bridging the AI skills gap<\/strong><\/h2>\n\n\n\n<p>As companies roll out their AI strategies, it\u2019s crucial that upskilling and widening accessibility is top of mind. <a href=\"https:\/\/www.weforum.org\/agenda\/2022\/08\/why-we-must-act-now-to-close-the-gender-gap-in-ai\/\">UNESCO<\/a> has warned that the failure to close the gender gap is self-perpetuating, and risks us being left with an economic and technological system with a massive underrepresentation of women.<\/p>\n\n\n\n<p>At Salesforce, <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/annual-equality-update-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">equality<\/a> is a core value, and we have developed partnerships with governments, public sector organisations, and nonprofits to provide upskilling opportunities to help address the AI skills gap.<\/p>\n\n\n\n<p>These learning opportunities are delivered via <a href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a>, Salesforce\u2019s free online learning platform, and through various workforce development programs, expert-led training events, self-paced e-learning courses, and certifications for jobs in the Salesforce ecosystem. Trailhead can guide individuals with limited technical knowledge into Salesforce roles within six months and has expanded its content to include <a href=\"https:\/\/www.salesforce.com\/blog\/learn-ai-skills-on-trailhead\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-specific skills training<\/a>.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSkill up for the age of AI\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\">\n\t\t\t\t<span>Join the Trailblazer community<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-supermums-leading-a-charge\"><strong>Supermums leading a charge<\/strong><\/h2>\n\n\n\n<p>An organisation that showcases how women in particular can be empowered to thrive in new and emerging technology jobs is <a href=\"https:\/\/supermums.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Supermums<\/a>.<\/p>\n\n\n\n<p>Supermums is a social enterprise which aims to democratise opportunities for women to enter the world of technology and Salesforce.<\/p>\n\n\n\n<p>When its would-be founder Heather Black became an accidental Salesforce administrator for her non-profit, she enjoyed it so much she decided to upskill as a Salesforce Consultant, helping like-minded organisations to implement a CRM.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"72800\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/military-veteran-program-announcement-2025\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=1024\" class=\"content-card__image\" alt=\"A man in military uniform smiles for a photo with his wife and young daughter.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/military-veteran-program-announcement-2025\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow the Relaunched Salesforce Military Program Helps Veterans and Spouses Build Careers in AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"69150\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/disability-accessibility-equality\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2023\/11\/UK_DisabilityConfident.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/disability-accessibility-equality\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Becomes UK Disability Confident Leader, Enhancing Recruitment and Retainment Practices\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/69995\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>As a mother of two, Black began to think about how Salesforce enabled her to stay working, and how her career path could work for other parents. In 2016 she launched Supermums to bring a diverse range of women into tech.<\/p>\n\n\n\n<p>For Black, Supermums is more than a training programme. It\u2019s a movement empowering women to realise their full potential in tech.<\/p>\n\n\n\n<p>\u201cAs demand for AI talent grows, our mission becomes even more vital,\u201d said Black.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith Supermums, we&#8217;re not just bridging the AI skills gap; we&#8217;re shaping a future where everyone thrives.&#8221;<\/p>\n<cite>Heather Black, Founder and ceo, supermums<\/cite><\/blockquote>\n\n\n\n<p>By providing accredited courses and ongoing support, Supermums enables women from diverse backgrounds to pursue flexible, well-paid career opportunities in technology. It also serves as a bridge for women seeking to re-enter the workforce by offering tailored training programs and support networks.&nbsp;<\/p>\n\n\n\n<p>Supermums has now trained over 1,000 individuals and over 200 companies have used it to hire talent. Last year it launched its first AI course.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"69999-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=1024\" alt=\"\" class=\"wp-image-69999\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg 1500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=768&amp;h=513 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=1218&amp;h=813 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"69999-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1001\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=1024\" alt=\"\" class=\"wp-image-69999\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg 1500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=768&amp;h=513 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/Supermums-Salesforce-Tower.jpg?w=1218&amp;h=813 1218w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Supermums at Salesforce Tower London<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-ai-for-good\"><strong>Using AI for good<\/strong><\/h2>\n\n\n\n<p>Once in employment, the programme graduates have thrived across different sectors. Ana-Maria Guzu, a Salesforce Administrator at NHS &#8211; Birmingham Children&#8217;s and Women&#8217;s Hospital Charity Trust, explained that \u201cAI initially seemed like a mystery to me\u201d but discovering Salesforce \u201cwas like finding a new world of endless possibilities. I dove into the Salesforce ecosystem, completed the admin course, and instantly saw its potential to make a positive impact. Wanting to use technology for good, I found my way to the NHS.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith each lesson, I&#8217;m not just learning about AI; I&#8217;m discovering how it will shape my journey of using tech for the greater good.\u201d<\/p>\n<cite>Ana-Maria Guzu, supermums alumni, now a Salesforce Administrator at NHS &#8211; Birmingham Children&#8217;s and Women&#8217;s Hospital Charity Trust<\/cite><\/blockquote>\n\n\n\n<p>Margaret Vining, Supermums alumni and now Salesforce Administrator at Agility Technologies Inc, is excited at how AI is changing the world of work.<\/p>\n\n\n\n<p>\u201cThe impact of AI is like when people started working on PCs in the 1980s. It enabled a fundamentally different way of working. Some people resisted but now it\u2019s everywhere. Today we need to get comfortable with this new wave of AI. It&#8217;s a tool, which makes people better at their jobs. In my role, tasks that would have taken weeks can now be done in minutes.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&nbsp;\u201cAI truly enables limitless possibilities, and we are just starting to see the value it can bring, both in our personal and business lives.&#8221;<\/p>\n<cite>Margaret Vining, Supermums alumni and now Salesforce Administrator at Agility Technologies Inc.<\/cite><\/blockquote>\n\n\n\n<p>AI can only be fully leveraged when people are skilled to effectively use the technology.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Salesforce is committed to equitably equipping people with the tools to take on jobs that our digitally transforming economy demands, working hand in glove with forward-thinking organisations like Supermums, alongside our industry peers. When we work together with inclusion at the heart, everybody wins.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn about <a href=\"https:\/\/www.salesforce.com\/uk\/products\/einstein-ai-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein AI<\/a><\/li>\n\n\n\n<li>For more on how Trailhead and the Trailblazer Community are fueling the Salesforce Economy, click <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/idc-salesforce-economy-ai\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Access Trailhead\u2019s new AI learning <a href=\"https:\/\/www.salesforce.com\/blog\/learn-ai-skills-on-trailhead\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n\n\n\n<p>*IDC Infographic, sponsored by Salesforce, Salesforce Economic Impact, doc #US51404923, December 2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, the demand for skilled professionals in artificial intelligence is higher than ever. According to new Slack research, AI use in the workplace accelerated 47% in the past quarter. As of January 2024, more than 1 in 4 (28%) UK desk workers reported having tried AI tools for work, compared with 1 in 5 by [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":69997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[4012],"sf_topic":[3978,4010],"sf_product":[4023],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-69995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-future-of-work","sf_topic-artificial-intelligence","sf_topic-equality","sf_product-trailhead","sf_location-uki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;It\u2019s More than a Training Programme. It\u2019s a Movement&#039;: How Supermums is Upskilling Women in the AI Era - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;It\u2019s More than a Training Programme. It\u2019s a Movement&#039;: How Supermums is Upskilling Women in the AI Era\" \/>\n<meta property=\"og:description\" content=\"Today, the demand for skilled professionals in artificial intelligence is higher than ever. According to new Slack research, AI use in the workplace accelerated 47% in the past quarter. As of January 2024, more than 1 in 4 (28%) UK desk workers reported having tried AI tools for work, compared with 1 in 5 by [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-27T10:18:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-27T15:05:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"&#8216;It\u2019s More than a Training Programme. It\u2019s a Movement&#8217;: How Supermums is Upskilling Women in the AI Era\",\"datePublished\":\"2024-03-27T10:18:39+00:00\",\"dateModified\":\"2024-03-27T15:05:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/\"},\"wordCount\":954,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/\",\"name\":\"'It\u2019s More than a Training Programme. It\u2019s a Movement': How Supermums is Upskilling Women in the AI Era - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg\",\"datePublished\":\"2024-03-27T10:18:39+00:00\",\"dateModified\":\"2024-03-27T15:05:41+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Supermums meet up at Salesforce Tower London\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"'It\u2019s More than a Training Programme. It\u2019s a Movement': How Supermums is Upskilling Women in the AI Era - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/","og_locale":"en_GB","og_type":"article","og_title":"'It\u2019s More than a Training Programme. It\u2019s a Movement': How Supermums is Upskilling Women in the AI Era","og_description":"Today, the demand for skilled professionals in artificial intelligence is higher than ever. According to new Slack research, AI use in the workplace accelerated 47% in the past quarter. As of January 2024, more than 1 in 4 (28%) UK desk workers reported having tried AI tools for work, compared with 1 in 5 by [&hellip;]","og_url":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2024-03-27T10:18:39+00:00","article_modified_time":"2024-03-27T15:05:41+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/"},"author":{"name":"","@id":""},"headline":"&#8216;It\u2019s More than a Training Programme. It\u2019s a Movement&#8217;: How Supermums is Upskilling Women in the AI Era","datePublished":"2024-03-27T10:18:39+00:00","dateModified":"2024-03-27T15:05:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/"},"wordCount":954,"publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/","url":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/","name":"'It\u2019s More than a Training Programme. It\u2019s a Movement': How Supermums is Upskilling Women in the AI Era - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg","datePublished":"2024-03-27T10:18:39+00:00","dateModified":"2024-03-27T15:05:41+00:00","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-skills-supermums\/#primaryimage","url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg","contentUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg","width":1200,"height":675,"caption":"Supermums meet up at Salesforce Tower London"},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/uk\/news\/#website","url":"https:\/\/www.salesforce.com\/uk\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/uk\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/03\/UpskillingWomen_AI.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/uk\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/69995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/comments?post=69995"}],"version-history":[{"count":6,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/69995\/revisions"}],"predecessor-version":[{"id":70012,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/69995\/revisions\/70012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media\/69997"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media?parent=69995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/categories?post=69995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/tags?post=69995"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_content_type?post=69995"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_theme?post=69995"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_topic?post=69995"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_product?post=69995"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_industry?post=69995"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_role?post=69995"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=69995"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_location?post=69995"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_collection?post=69995"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_visibility?post=69995"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/coauthors?post=69995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}