{"id":70139,"date":"2024-04-18T08:00:00","date_gmt":"2024-04-18T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=70139"},"modified":"2024-04-18T08:02:32","modified_gmt":"2024-04-18T07:02:32","slug":"ai-data-ireland","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-data-ireland\/","title":{"rendered":"AI and Trusted Data Will Make Every Irish Business Smarter"},"content":{"rendered":"\n

Every business leader today knows they need to make major investments in artificial intelligence (AI) to fuel growth and strengthen customer relationships. They see AI as the<\/em> tool to augment their people and drive more productivity.<\/p>\n\n\n\n

At the foundation of this exciting new frontier is data, and how to use it effectively and responsibly to power AI. When you bring together all of your business and customer data into one place for AI, customers can see high efficiency gains. <\/p>\n\n\n\n

However, businesses \u200chave concerns around privacy, accuracy, and safety. At Salesforce, we hear customers asking how they can trust the source of data, and how they can securely manage it. Generative AI is creative and vibrant \u2014 but it sometimes gets things wrong.<\/p>\n\n\n\n

In addition, 62% of business leaders<\/a> say their organisation isn\u2019t yet equipped to harmonise data systems to fully leverage AI, which is impeding the transition and further heightening the strain on their teams.<\/p>\n\n\n\n

Showcasing Ireland\u2019s innovators <\/strong><\/h2>\n\n\n\n

At Salesforce Ireland\u2019s Innovation Day in Dublin<\/a>, customers will share their inspiring AI innovation stories and how they\u2019re building trusted customer relationships. Leading organisations Bord G\u00e1is Energy, Brown Thomas and Accounts IQ will join us on stage to demonstrate how they are accelerating their digital transformation journeys with Salesforce.<\/p>\n\n\n\n