{"id":70309,"date":"2024-04-29T05:00:00","date_gmt":"2024-04-29T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=70309"},"modified":"2024-04-29T18:32:51","modified_gmt":"2024-04-29T17:32:51","slug":"gen-z-data-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/","title":{"rendered":"Nearly 6 in 10 Gen Z&#8217;ers Willing to Use AI to Overcome Data Anxiety"},"content":{"rendered":"\n<p>Over half of the Gen Z respondents in a recent survey of 1,000 Americans said looking at their personal data, such as their financial and healthcare information, makes them anxious. In fact, Gen Z is 36% more likely than baby boomers to struggle with understanding their personal data. Despite feeling the most data angst, however, members of Gen Z are also the most willing to use AI to better understand their data to make more informed decisions that impact their well-being and financial outlook.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>According to an <a href=\"https:\/\/www.ey.com\/en_us\/newsroom\/2023\/09\/financial-worry-is-a-top-driver-of-anxiety-among-gen-z-new-ey-study-finds\" target=\"_blank\" rel=\"noreferrer noopener\">EY study on Gen Z<\/a>, this generation feels substantial anxiety and stress about financial stability, jobs, and other major life decisions.As the first digitally-native generation, Gen Z has grown up with an overwhelming amount of personal data to manage. The amount of data created, captured, and consumed worldwide is expected to grow <a href=\"https:\/\/www.statista.com\/statistics\/871513\/worldwide-data-created\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than 180 zettabytes by 2025<\/a> \u2013 equivalent to <a href=\"https:\/\/www.lboro.ac.uk\/news-events\/news\/2023\/july\/researchers-create-co2-measurement-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">6.8 billion years<\/a> of continuous Netflix streaming. With the increasing complexity and volume of information, this survey reveals that younger generations are struggling to understand and act on data in their daily lives.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With trusted AI-powered insights, people can bridge the gap between data overload and data action.<\/p>\n<cite><strong>Ryan Aytay, Tableau President &amp; CEO<\/strong><\/cite><\/blockquote>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> \u201cCultivating a data-driven mindset among younger generations is so critical \u2014 and AI can provide incredible tools and insights to help navigate today\u2019s overwhelming data landscape. With trusted AI-powered insights, people can bridge the gap between data overload and data action.\u201d \u2013 <strong>Ryan Aytay, Tableau President &amp; CEO<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dive-deeper-into-the-data-with-tableau-below\"><strong>Dive deeper into the data with Tableau below:<\/strong><\/h2>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/UntappedDataActingOnPersonalDatainTheAgeofAI\/Dashboard1?:language=en-US&#038;:sid=&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/winter-2026-product-release-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWinter \u201926 Release: 10 Breakthrough Innovations to Transform Customer Experience and Workflows \u2014 Plus a Few Extras\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/70309\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check out <a href=\"https:\/\/www.salesforce.com\/tableau-conference\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Conference <\/a>on Salesforce+ to learn how Tableau is empowering teams with AI and analytics<\/li>\n<\/ul>\n\n\n\n<p><em>Methodology: Salesforce conducted a double-anonymous survey in partnership with YouGov from March 12-14, 2024. It included over 1,000 U.S. general population respondents. The figures have been weighted and are representative of all U.S. adults (aged 18+). The survey took place online.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over half of the Gen Z respondents in a recent survey of 1,000 Americans said looking at their personal data, such as their financial and healthcare information, makes them anxious. In fact, Gen Z is 36% more likely than baby boomers to struggle with understanding their personal data. Despite feeling the most data angst, however, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":70308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4043],"sf_theme":[3985],"sf_topic":[3978,4331,3986,4427],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-70309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots-research","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-data","sf_topic-digital-transformation","sf_topic-tableau","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nearly 6 in 10 Gen Z&#039;ers Willing to Use AI to Overcome Data Anxiety - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nearly 6 in 10 Gen Z&#039;ers Willing to Use AI to Overcome Data Anxiety\" \/>\n<meta property=\"og:description\" content=\"Over half of the Gen Z respondents in a recent survey of 1,000 Americans said looking at their personal data, such as their financial and healthcare information, makes them anxious. 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Despite feeling the most data angst, however, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-29T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-29T17:32:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/04\/UntappedDataResearch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Nearly 6 in 10 Gen Z&#8217;ers Willing to Use AI to Overcome Data Anxiety\",\"datePublished\":\"2024-04-29T12:00:00+00:00\",\"dateModified\":\"2024-04-29T17:32:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/04\/UntappedDataResearch.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/\",\"name\":\"Nearly 6 in 10 Gen Z'ers Willing to Use AI to Overcome Data Anxiety - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/04\/UntappedDataResearch.jpg\",\"datePublished\":\"2024-04-29T12:00:00+00:00\",\"dateModified\":\"2024-04-29T17:32:51+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/gen-z-data-trends\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/04\/UntappedDataResearch.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/04\/UntappedDataResearch.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. 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