{"id":70405,"date":"2024-05-01T08:00:00","date_gmt":"2024-05-01T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=70405"},"modified":"2024-05-10T18:00:24","modified_gmt":"2024-05-10T17:00:24","slug":"idc-crm-market-share-ranking-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/idc-crm-market-share-ranking-2024\/","title":{"rendered":"Salesforce Ranked #1 CRM Provider for 11th Consecutive Year"},"content":{"rendered":"\n<p>International Data Corporation (IDC) has ranked Salesforce as the #1 CRM provider in its 2024 <em>Worldwide Semiannual Software Tracker\u00ae<\/em>. This is the 11th consecutive time Salesforce has earned the top spot.<\/p>\n\n\n\n<p><strong>Why it\u2019s important:<\/strong> IDC is a premier global market intelligence firm widely cited as a top source for market data. Its <em>Worldwide Semiannual Software Tracker<\/em> offers an \u201cin-depth look into the competitive landscape and market dynamics shaping the current and future direction of the global software industry.\u201d<\/p>\n\n\n\n<p><strong>Details:<\/strong> In 2023, Salesforce market share in CRM reached 21.7% and the company gained more revenue than any other CRM vendor, according to IDC.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In addition to being the #1 CRM provider worldwide, Salesforce is the #1 market share leader for CRM in North America, Latin America, Western Europe, and Asia-Pacific (including Japan).<\/li>\n\n\n\n<li>IDC also ranked Salesforce #1 in Sales for the 12th year, #1 in Customer Service for the 11th year, and #1 in Marketing for the fifth year.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> &#8220;Salesforce earning the #1 rank globally once again underscores our unwavering commitment to helping our customers connect with their customers in a whole new way. As we push the boundaries of what&#8217;s possible with CRM, AI, data, and trust on the Einstein 1 Platform, Salesforce is well positioned to lead the industry through this AI innovation cycle \u2014 delivering far greater productivity, stronger relationships with customers, and optimized daily workflows and processes for companies around the world.&#8221; \u2014 David Schmaier, President and Chief Product Officer, Salesforce<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As we push the boundaries of what&#8217;s possible with CRM, AI, data, and trust on the Einstein 1 Platform, Salesforce is well positioned to lead the industry through this AI innovation cycle \u2014 delivering far greater productivity, stronger relationships with customers, and optimized daily workflows and processes for companies around the world.<\/p>\n<cite>David Schmaier, President and Chief Product Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Zoom out: <\/strong>Leading companies like <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">IHG Hotels &amp; Resorts<\/a> are standardizing their CRM with Salesforce on the <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a>, which brings CRM, AI, data, and trust on a single, unified platform to drive customer loyalty, more tailored experiences, and greater efficiencies.<strong>\u00a0<\/strong><\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/70405\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-explore-more\"><strong>Explore more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn about the <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a> and how it works <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/what-is-einstein-1-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>To view a complimentary copy of the report, click <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=IDC_P25240\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Source:<\/strong> IDC, Worldwide Semiannual Software Tracker, April 2024. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>International Data Corporation (IDC) has ranked Salesforce as the #1 CRM provider in its 2024 Worldwide Semiannual Software Tracker\u00ae. This is the 11th consecutive time Salesforce has earned the top spot. Why it\u2019s important: IDC is a premier global market intelligence firm widely cited as a top source for market data. Its Worldwide Semiannual Software [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":70404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3977],"sf_theme":[3985],"sf_topic":[4096,3986],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-70405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-awards-and-recognition","sf_topic-digital-transformation","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Ranked #1 CRM Provider for 11th Consecutive Year - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/idc-crm-market-share-ranking-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Ranked #1 CRM Provider for 11th Consecutive Year\" \/>\n<meta property=\"og:description\" content=\"International Data Corporation (IDC) has ranked Salesforce as the #1 CRM provider in its 2024 Worldwide Semiannual Software Tracker\u00ae. This is the 11th consecutive time Salesforce has earned the top spot. Why it\u2019s important: IDC is a premier global market intelligence firm widely cited as a top source for market data. 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