{"id":70408,"date":"2024-05-02T06:00:00","date_gmt":"2024-05-02T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=70408"},"modified":"2024-05-10T18:01:30","modified_gmt":"2024-05-10T17:01:30","slug":"llm-security","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/llm-security\/","title":{"rendered":"New Salesforce White Paper Tackles LLM Security Risks"},"content":{"rendered":"\n<p>Salesforce has released a comprehensive <a href=\"https:\/\/cdn.buttercms.com\/0hpTOIaRya9G15UkZ0P7\" target=\"_blank\" rel=\"noreferrer noopener\">white paper<\/a> that details emerging threats posed by <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/large-language-models\/learn-the-basics-of-large-language-models\" target=\"_blank\" rel=\"noreferrer noopener\">Large Language Models (LLMs)<\/a> and offers actionable strategies for organizations to fortify their defenses.<\/p>\n\n\n\n<p><strong>Why it\u2019s important:<\/strong> The age of AI has ushered in a <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-cyber-attack-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\">new wave of security concerns<\/a> that not only threaten the potential exploitation of sensitive data, but also the overall integrity and trust of the technology. LLMs can be hacked, giving threat actors access to proprietary information, or manipulated to produce harmful content.\u00a0<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--green-cliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tMitigating LLM Risk Across Salesforce\u2019s GenAI Frontiers\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Read the full white paper for more insights and tips<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/cdn.buttercms.com\/0hpTOIaRya9G15UkZ0P7%20\" target=\"_blank\">\n\t\t\t\t<span>DOWNLOAD IT NOW<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-green-cliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png\"\n\t\talt=\"Illustration of green-cliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Go deeper:<\/strong> As businesses <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">grapple<\/a> with how to deploy <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a>, whose models often use pre-trained LLMs to create content from text prompts, they must use <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trust-in-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust-based strategies<\/a> to protect themselves. The Salesforce white paper outlines some of the most pressing emerging threats to LLMs and how organizations can protect themselves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prompt injections: <\/strong>Bad actors<strong> <\/strong>can manipulate an LLM through malicious insertions within prompts and cause the LLM to act as a \u201cconfused deputy\u201d for the attacker. Safeguarding against these threats involves a two-pronged strategy \u2013 using machine learning defense strategies to intelligently detect and prevent malicious insertions, and using heuristic, learning-based strategies to safeguard against potential threats to prompts, such as deny list-based filtering and instruction defense.<\/li>\n\n\n\n<li><strong>Training data poisoning: <\/strong>Attackers can manipulate training data or fine-tuning procedures of an LLM.<strong> <\/strong>Companies can protect against this by checking that training data inputted does not contain poisoned information, such as malicious code payloads, which could compromise the model\u2019s security and effectiveness, or lead to privacy violations and other security breaches.&nbsp;<\/li>\n\n\n\n<li><strong>Supply chain vulnerabilities:<\/strong> Vulnerabilities can affect the entire application lifestyle, including traditional third-party libraries\/packages, docker containers, base images, and service suppliers. Organizations can guard against these by ensuring that every part of the lifestyle meets the company\u2019s established security standards. And, they must ensure all components pass the company\u2019s internal security review process before they are incorporated into products.<\/li>\n\n\n\n<li><strong>Model theft:<\/strong> Only authenticated and authorized clients should be able to access a company\u2019s LLM. This prevents actors from compromising, physically stealing, and copying proprietary models. Businesses can also adopt measures such as requiring Just in Time (JIT) credentials, Multi-Factor Authentication (MFA), strong audit trails, and logging to prevent model theft.<\/li>\n\n\n\n<li><strong>Safe training grounds:<\/strong> Companies should hold the training environments \u2014 controlled settings where AI systems can learn and improve their capabilities \u2014 to the same security standards as the data environment itself. This is especially important as companies increasingly view training environments as a development environment and treat them with less security.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73662\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/how-law-firms-can-lead-the-agentic-ai-era\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=1024\" class=\"content-card__image\" alt=\"How Law Firms Can Lead the Agentic AI Era\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=768&amp;h=432 768w, 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Action You Trust\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/70408\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> \u201cAs generative AI and its many capabilities rapidly evolve, it\u2019s crucial for organizations to stay ahead of potential security risks that the deployment of LLMs can bring to the forefront. With more than a decade of expertise in AI, and with trust as our number one value, Salesforce has both the expertise and commitment to provide our customers, partners, and the entire ecosystem with the tools and resources needed to navigate the changing landscape and mitigate&nbsp;risks.\u201d \u2013 Sri Srinivasan, Senior Director, Information Security&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With more than a decade of expertise in AI, and with trust as our number one value, Salesforce has both the expertise and commitment to provide our customers, partners, and the entire ecosystem with the tools and resources needed to navigate the changing landscape and mitigate&nbsp;risks.<\/p>\n<cite>\u2013 Sri Srinivasan, Senior Director, Information Security&nbsp;<\/cite><\/blockquote>\n\n\n\n<p><strong>Zoom out:<\/strong> The White House is also urging companies to ramp up safety efforts to prevent dangerous misuse of LLMs through the <a href=\"https:\/\/www.whitehouse.gov\/briefing-room\/statements-releases\/2023\/10\/30\/fact-sheet-president-biden-issues-executive-order-on-safe-secure-and-trustworthy-artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Executive Order<\/a> and <a href=\"https:\/\/www.whitehouse.gov\/briefing-room\/statements-releases\/2023\/09\/12\/fact-sheet-biden-harris-administration-secures-voluntary-commitments-from-eight-additional-artificial-intelligence-companies-to-manage-the-risks-posed-by-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">voluntary commitments<\/a> for advancing safe and trustworthy AI.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-explore-further\"><strong>Explore further:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full LLM risks white paper <a href=\"https:\/\/cdn.buttercms.com\/0hpTOIaRya9G15UkZ0P7\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Review Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-acceptable-use-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Acceptable Use Policy<\/a><\/li>\n\n\n\n<li>Learn why trusted AI needs a <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/human-at-the-helm\/\" target=\"_blank\" rel=\"noreferrer noopener\">human at the helm<\/a><\/li>\n\n\n\n<li>Get the latest details on Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/03\/06\/einstein-1-studio-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Studio<\/a>, a set of low-code tools that enables Salesforce admins and developers to customize <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/03\/06\/einstein-1-studio-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce has released a comprehensive white paper that details emerging threats posed by Large Language Models (LLMs) and offers actionable strategies for organizations to fortify their defenses. Why it\u2019s important: The age of AI has ushered in a new wave of security concerns that not only threaten the potential exploitation of sensitive data, but also [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":70407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4034],"sf_theme":[3985],"sf_topic":[3978,3986,4069],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-70408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights-corporate","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-trust","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Salesforce White Paper Tackles LLM Security Risks - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/llm-security\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Salesforce White Paper Tackles LLM Security Risks\" \/>\n<meta property=\"og:description\" content=\"Salesforce has released a comprehensive white paper that details emerging threats posed by Large Language Models (LLMs) and offers actionable strategies for organizations to fortify their defenses. 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