{"id":70582,"date":"2024-06-06T08:00:00","date_gmt":"2024-06-06T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=70582"},"modified":"2024-07-15T10:30:20","modified_gmt":"2024-07-15T09:30:20","slug":"aston-martin-ai-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/aston-martin-ai-data\/","title":{"rendered":"Aston Martin Is on a Journey to Success with Salesforce AI and Data-Powered Technology"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.astonmartin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aston Martin<\/a> is transforming its business with Salesforce. The iconic luxury British sports car manufacturer is fundamentally changing the way it operates by unifying its data to take action in every part of its business.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/products\/automotive-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/uk\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, all built on the <a href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a>, plus <a href=\"https:\/\/www.tableau.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>, Aston Martin is now able to unlock all its company data, wherever it is, and securely put it in the hands of its sales, service, and marketing teams to derive insights and get closer to customers.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tIntroducing the Einstein 1 Platform.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>The Einstein 1 Platform unifies your data, AI, CRM, development, and security into a single, comprehensive platform. It empowers IT, admins, and developers with an extensible AI platform, facilitating fast development of generative apps and automation.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/products\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>This is driving experiences that match the luxury and exclusivity of its vehicles, all on one single, unified platform.<\/p>\n\n\n\n<p>\u201cSalesforce allows us to fuse together our trusted data from across our business to deliver tailored quality experiences to every current and future Aston Martin customer,\u201d explained Matthew Randall, Head of Software and Integration, Aston Martin. \u201cThe Einstein 1 Platform allows us to give our customers the personalised, VIP experience they expect, as we look to grow and succeed in the AI era.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The Einstein 1 Platform allows us to give our customers the personalised, VIP experience they expect, as we look to grow and succeed in the AI era.<\/p>\n<cite>Matthew Randall, Head of Software and Integration, Aston Martin<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aston-martin-drives-success-with-salesforce-technology\"><strong>Aston Martin drives success with Salesforce technology<\/strong><\/h2>\n\n\n\n<p>The automotive industry is experiencing massive disruption as it transitions to accommodate customers increasingly frustrated with the purchase and ownership experience. <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/a-future-beyond-brick-and-mortar-disruption-in-automotive-retail\" target=\"_blank\" rel=\"noreferrer noopener\">Only 1%<\/a> say they&#8217;re fully satisfied with their overall auto-buying experience. According to Salesforce research, <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/customer-spending\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">68%<\/a> plan to reassess their spending with automotive brands, and nearly <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">three-quarters of customers<\/a> expect more personalised communications across channels.<\/p>\n\n\n\n<p>Bringing together Automotive Cloud for sales and service, plus Marketing Cloud and <a href=\"https:\/\/www.tableau.com\/en-gb\/products\/crm-analytics\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">CRM Analytics<\/a>, Aston Martin can visualise customer insights in one place, enabling employees to offer personalised support and experiences without additional labor.&nbsp;<\/p>\n\n\n\n<p>\u201cThe automotive industry is undergoing a historic digital transformation, and AI innovation is accelerating and unlocking new opportunities for car manufacturers across the globe. Aston Martin offers a terrific example of an organisation driving holistic change at pace and setting a benchmark for the industry,\u201d said Richard Aspin, Senior Vice President, Industry Sales at Salesforce UK&amp;I.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-collaboration-powers-aston-martin-dealer-relationships-and-vip-experiences\"><strong>Data, collaboration powers Aston Martin dealer relationships and VIP experiences<\/strong><\/h2>\n\n\n\n<p>Predictive analytics powered by <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data<\/a><a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\"> Cloud<\/a> also recommends next steps for Aston Martin to engage with customers. This data can then be shared externally with dealerships to help tailor communications and offers to individual customers based on their unique preferences and purchase history.&nbsp;<\/p>\n\n\n\n<p>With this comprehensive view of all available data points on each customer, employees and retailers make decisions based on accurate and near real-time data that enables Aston Martin to provide a consistent VIP experience for all customers.&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73645\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-health-agents-for-harmonizing-medical-information\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce puts digital paperwork on autopilot so care teams can focus on patients\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png 1200w, 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-health-agents-for-harmonizing-medical-information\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe End of Healthcare Paperwork: Salesforce Agents, Fueled by HealthEx, Verily, and Viz.ai, Return Focus to Patients\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73636\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=1024\" class=\"content-card__image\" alt=\"Formula 1 Powers Fan Engagement Strategy with Salesforce\u2019s Agentforce 360\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=264&amp;h=149 264w, 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class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tFormula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/70582\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>In total, 2.14 million customer profiles have been created with Data Cloud, and over 120 active Marketing Cloud journeys have taken place across email and SMS, helping Aston Martin deploy campaigns all from one conversational console.<\/p>\n\n\n\n<p>Aston Martin customers vary greatly across regions and demographics. Harmonising data with Data Cloud and harnessing Einstein\u2019s personalisation capabilities together ensures that each customer receives the right marketing messages and the commerce experience they expect, while setting Aston Martin up for long-term success.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Harmonising data with Data Cloud and harnessing Einstein\u2019s personalisation capabilities together ensures that each customer receives the right marketing messages and the commerce experience they expect, while setting Aston Martin up for long-term success.<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cIn the AI era, luxury brands and products need to be matched by best-in-class \u200ctechnology. At Salesforce, we\u2019re proud to play our part in helping Aston Martin achieve its goals of delivering hyper-personalised customer experiences and fueling business growth with trusted, predictive AI and data management top of mind,\u201d said Richard Aspin, Senior Vice President, Industry Sales at Salesforce UK&amp;I.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tune in to World Tour London on\u00a0<a href=\"https:\/\/www.salesforce.com\/plus\/experience\/world_tour_london_2024\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a>\u00a0and read more World Tour London news\u00a0<a href=\"https:\/\/www.salesforce.com\/uk\/news\/collections\/london-tour-london-2024\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn about <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a> and the <a href=\"https:\/\/www.salesforce.com\/uk\/products\/?d=cta-body-promo-8\">Einstein 1 Platform<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer news <a href=\"https:\/\/www.salesforce.com\/uk\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Aston Martin is transforming its business with Salesforce. The iconic luxury British sports car manufacturer is fundamentally changing the way it operates by unifying its data to take action in every part of its business. With Data Cloud, Automotive Cloud, and Marketing Cloud, all built on the Einstein 1 Platform, plus Tableau, Aston Martin is [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":70917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4142],"sf_theme":[3985],"sf_topic":[3978,3998],"sf_product":[4290,6458],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[6748],"sf_visibility":[],"coauthors":[],"class_list":["post-70582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_product-data-cloud","sf_product-einstein-copilot","sf_location-global","sf_collection-london-tour-london-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aston Martin Is on a Journey to Success with Salesforce AI and Data-Powered Technology - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/aston-martin-ai-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aston Martin Is on a Journey to Success with Salesforce AI and Data-Powered Technology\" \/>\n<meta property=\"og:description\" content=\"Aston Martin is transforming its business with Salesforce. The iconic luxury British sports car manufacturer is fundamentally changing the way it operates by unifying its data to take action in every part of its business. 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