{"id":71067,"date":"2024-07-31T08:00:00","date_gmt":"2024-07-31T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71067"},"modified":"2024-08-01T13:27:16","modified_gmt":"2024-08-01T12:27:16","slug":"helping-businesses-trust-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/helping-businesses-trust-ai\/","title":{"rendered":"Why It&#8217;s Critical to Build Trust in an AI World"},"content":{"rendered":"\n<p>Business leaders today are looking to <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> to unlock new innovations and gain a strategic advantage. Bridging the trust gap between this cutting-edge technology and the people implementing it is an important piece of the change management puzzle. A <a href=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent AI study showed<\/a> more than half of workers don\u2019t trust the data used to train AI, and 82% of workers recognize that secure data is critical to building trust in AI.<\/p>\n\n\n\n<p>We sat down with Salesforce\u2019s President &amp; Chief Legal Officer, <a href=\"https:\/\/www.linkedin.com\/in\/sabastian-v-niles-b0175b2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabastian Niles<\/a>, to learn more about <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/World_Tour\/series\/best_of_world_tour_washington_dc_2024\/episode\/episode-s1e2\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">trusted data and how Salesforce is serving its customers ethically<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/zmkomn5x68hLmFZxFc385U.jpg\"  data-uuid=\"zmkomn5x68hLmFZxFc385U\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-why-is-it-important-to-trust-ai-nbsp\"><strong>Q. Why is it important to trust AI?&nbsp;<\/strong><\/h4>\n\n\n\n<p>The AI revolution is a trust revolution. AI, including <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-generative-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> and <a href=\"https:\/\/www.salesforce.com\/service\/ai\/agents-guide\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a>, is one of the most transformative technologies of our time \u2014 on the scale of mobile and the internet. It has the potential to drive organizational success, elevate creativity, amplify productivity, reshape industries, and enhance the human experience. When done right, it\u2019s about amplifying our potential, increasing efficiencies, and accelerating the velocity of wise decision-making.<\/p>\n\n\n\n<p>AI can now help us do everything from writing emails to hailing a rideshare. And the platforms we are building for customers and partners expand AI use cases even further. But the transformative power of AI extends far beyond efficiency and convenience gains.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>However, in order to have the AI future we want<em>, <\/em>we must prioritize trust today. This means establishing a trust-first culture and the right regulations and public policies that balance innovation and safety.<\/p>\n<cite>Sabastian Niles, President &amp; Chief Legal Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Amid an evolving regulatory landscape, it may seem like AI is the Wild West \u2014 and some organizations are treating it that way. However, in order to have the AI future we want<em>, <\/em>we must prioritize trust and impact today. This means accelerating responsible innovation, establishing a trust-first culture, and having the right frameworks, regulations, and public and internal policies that drive innovation and safety.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-what-are-the-major-hurdles-businesses-face-with-trusting-ai\"><strong>Q. What are the major hurdles businesses face with trusting AI?<\/strong><\/h4>\n\n\n\n<p>Trusting AI starts with trusting the source, which is the data. First and foremost, we need to ensure the quality, privacy, and protection of customer data. But it doesn\u2019t stop there. Ensuring data accuracy is essential. We must also eliminate bias and break down data silos.&nbsp;<\/p>\n\n\n\n<p>This is where the nuance between enterprise and consumer AI applications is crucial. Enterprise AI systems rely most on curated data, with customer-specific use cases deployed in more controlled environments, limiting the risk of hallucinations and increasing accuracy. Meanwhile, consumer AI data can come from a broad range of unverified sources, which can reinforce concerns around toxicities, bias, and accuracy.<\/p>\n\n\n\n<p>You can have the fastest and smartest car on the market, but if no one trusts it, no one will drive it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Trust in AI must also be inclusive and accessible. To achieve this, it\u2019s critical to have representation across stakeholder groups and geographies to understand the unique needs of diverse industries and user groups, respecting business life cycles and cultural nuances, and dismantling biases. We must also embrace the upskilling, reskilling, and talent expansion potential ahead of us.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tThe Einstein Trust Layer.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Designed to help you unleash the power of generative AI without compromising your safety or security standards.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-what-legal-considerations-should-be-top-of-mind-for-companies-deploying-ai-solutions-nbsp\"><strong>Q. What legal considerations should be top of mind for companies deploying AI solutions?&nbsp;<\/strong><\/h4>\n\n\n\n<p>When companies choose to adopt AI solutions for their organizations, there are three areas that should stand out as key priorities.<\/p>\n\n\n\n<p>First, trust and ethical use. Companies should have ethical guidelines from the start of development and consider all stakeholders \u2014 including customers, partners, and employees \u2014 at every stage.&nbsp;<\/p>\n\n\n\n<p>Second, data governance and the privacy of customers. This involves strict compliance with data protection regulations, obtaining proper customer consent on their items, and implementing strong security measures to protect data used in AI systems.&nbsp;<\/p>\n\n\n\n<p>And finally, accountability and transparency. Companies should be prepared to explain how their AI systems make decisions. This is crucial not only for regulatory compliance, but it also directly correlates to building trust with customers and stakeholders. Providing clear, understandable explanations of AI decision-making processes is becoming increasingly important, especially in regulated industries.<\/p>\n\n\n\n<p>Salesforce, for example, addresses these legal considerations through the <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI Trust Layer<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Office of Ethical and Humane Use<\/a>, and <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">clear AI use guideli<\/a><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/generative-ai-guidelines\/\">nes<\/a>. By prioritizing these legal and ethical considerations, companies can harness the power of AI while mitigating risk and building trust with their stakeholders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-what-are-the-primary-ethical-concerns-around-ai-utilization-nbsp\"><strong>Q. What are the primary ethical concerns around AI utilization?&nbsp;<\/strong><\/h4>\n\n\n\n<p>Well, we have to navigate the tradeoffs between technological capabilities and ethical responsibilities. Enhancing efficiency through AI should never come at the cost of compromising customer trust or personal information. There&#8217;s also a critical need for governance and ethical guidelines. Business leaders can take charge by championing AI governance councils and ethical usage policies, steering organizations toward trust and accountability while driving innovation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Business leaders can take charge by championing AI governance councils and ethical usage policies, steering organizations toward trust and accountability.<\/p>\n<cite>Sabastian Niles, President &amp; Chief Legal Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Lastly, we must consider the broader impact of AI \u2014 including its environmental footprint. At Salesforce, we&#8217;re developing energy-efficient and cost-effective AI solutions and ensuring access to AI benefits across society.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-what-are-the-current-regulatory-frameworks-governing-the-use-of-ai-and-how-does-salesforce-integrate-this-into-its-processes-nbsp\"><strong>Q. What are the current regulatory frameworks governing the use of AI and how does Salesforce integrate this into its processes?&nbsp;<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI regulation<\/a> continues to evolve. For global enterprises, the <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/eu-ai-act-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">EU AI Act<\/a>, for example, is the first comprehensive legal framework of its kind for AI governance, and sets the stage for responsible AI adoption, with a goal of fostering trust and transparency in the technology everywhere.<\/p>\n\n\n\n<p>AI regulation should not be one-size-fits-all. It should differentiate based on context, control, and use, while emphasizing transparency and compliance with existing laws. For example, a chatbot providing recipes and cooking tips should not be required to follow the same regulatory requirements as an AI application being used to determine a patient&#8217;s diagnosis and medical care plan.<\/p>\n\n\n\n<p>That said, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-public-policy-experts-on-whats-next-for-u-s-privacy-law\/\" target=\"_blank\" rel=\"noreferrer noopener\">privacy laws<\/a> are foundational to responsible AI regulation, and there&#8217;s a pressing need for a commonsense federal privacy law in the U.S. to govern relevant data that powers AI. Salesforce integrates these legal considerations into our processes by anticipating where public policy is heading and aligning our practices with expected baseline requirements.&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73572\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/liv-golf-launches-fan-caddie-powered-by-salesforces-agentforce-360-a-personalized-ai-agent-that-reimagines-the-global-golf-fan-experience\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=1024\" class=\"content-card__image\" alt=\"LIV Golf Launches Fan Caddie\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=264&amp;h=149 264w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/liv-golf-launches-fan-caddie-powered-by-salesforces-agentforce-360-a-personalized-ai-agent-that-reimagines-the-global-golf-fan-experience\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tLIV Golf Launches \u2018Fan Caddie\u2019 Powered by Salesforce\u2019s Agentforce 360: A Personalized AI Agent That Reimagines the Global Golf Fan Experience\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73470\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/71067\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-our-discussion-has-mostly-focused-on-how-to-prevent-what-could-go-wrong-with-ai-but-there-are-also-many-unprecedented-benefits-that-come-with-this-technology-what-are-you-most-excited-about-in-this-ai-revolution-nbsp\"><strong>Q. Our discussion has mostly focused on how to prevent what could go wrong with AI, but there are also many unprecedented benefits that come with this technology. What are you most excited about in this AI revolution?&nbsp;<\/strong><\/h4>\n\n\n\n<p>If we get the trust piece right, there\u2019s a lot to be excited about. We&#8217;re seeing a glimpse of how this powerful technology can provide life-changing \u2014 possibly even humanity-changing \u2014 benefits. It&#8217;s not just about doing things differently; it&#8217;s about reimagining the very essence of how humans and businesses operate.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It&#8217;s not just about doing things differently; it&#8217;s about reimagining the very essence of how humans and businesses operate.<\/p>\n<cite>Sabastian Niles, President &amp; Chief Legal Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Take AI agents, for example. We all know how frustrating it can be to interact with chatbots that have a finite script to answer customer questions. But with the advent of AI agents, the customer experience is reaching a new level. I could not be more excited about how we are designing AI agents at the technical and platform level and embracing the opportunity for seamless collaboration between humans and AI. As a business executive, it\u2019s exhilarating to see how we\u2019re at the precipice of a fundamental shift in how businesses interact with customers and elevate their employees. Making better decisions, faster and with more integrated data across previously disconnected silos, can only improve our judgment and drive better outcomes with AI.&nbsp;<\/p>\n\n\n\n<p>As a consumer myself, I\u2019m thrilled at the idea of a more seamless and faster way to have my questions answered about the birthday gift I just ordered for my daughter. And that\u2019s barely scratching the surface.&nbsp;<\/p>\n\n\n\n<p>The opportunities for government and the public sector to deploy AI to improve constituent services are also enormous\u200c \u2014 \u200cimagine how much more seamless, and dare I say, pleasant, of an experience it could be to renew your driver\u2019s license or apply for a passport. And beyond that, AI will revolutionize everything from accessible healthcare diagnostics and financial planning to manufacturing and sustainability measures. The seismic shift has only just begun.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73701\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-government-insights-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=1024\" class=\"content-card__image\" alt=\"Agentic Government: Government Leaders Outpace Private Sector in AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-Rise-of-the-Agentic-Government-New-research_-Majority-of-government-leaders-say-they-are-outpacing-the-private-sector-when-it-comes-to-AI.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-government-insights-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Rise of the Agentic Government\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/71067\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch the full interview from <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/World_Tour\/series\/best_of_world_tour_washington_dc_2024\/episode\/episode-s1e2\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">World Tour D.C. on Salesforce+<\/a><\/li>\n\n\n\n<li>Learn more about the <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a> and how it can support your business<\/li>\n\n\n\n<li>Learn more about the <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/ai-builder\/?d=7013y000002Exu7AAC&amp;nc=7013y000002EygaAAC&amp;utm_content=7013y000002Exu7AAC&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21161033675&amp;utm_adgroup=160919875419&amp;utm_term=einstein%201%20studio&amp;utm_matchtype=e&amp;gad_source=1&amp;gclid=CjwKCAjw1K-zBhBIEiwAWeCOFw9iqfbkeMByhE-Hro7WvvC6xbF0HUBq8Ywg6FmbpOgYTDGL7yt7txoCHwYQAvD_BwE&amp;gclsrc=aw.ds\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a> and why it\u2019s integral to creating an AI enterprise<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Business leaders today are looking to AI to unlock new innovations and gain a strategic advantage. Bridging the trust gap between this cutting-edge technology and the people implementing it is an important piece of the change management puzzle. A recent AI study showed more than half of workers don\u2019t trust the data used to train [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":71066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[3985],"sf_topic":[3978,3986,4069],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[8149],"sf_visibility":[],"coauthors":[],"class_list":["post-71067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-trust","sf_location-global","sf_collection-cio-corner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why It&#039;s Critical to Build Trust in an AI World - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/helping-businesses-trust-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why It&#039;s Critical to Build Trust in an AI World\" \/>\n<meta property=\"og:description\" content=\"Business leaders today are looking to AI to unlock new innovations and gain a strategic advantage. Bridging the trust gap between this cutting-edge technology and the people implementing it is an important piece of the change management puzzle. 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