{"id":71168,"date":"2024-08-22T05:00:00","date_gmt":"2024-08-22T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71168"},"modified":"2024-08-22T14:24:00","modified_gmt":"2024-08-22T13:24:00","slug":"rise-of-agentic-systems","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/rise-of-agentic-systems\/","title":{"rendered":"From Bots to Agents: The Next Great Leap Forward Is Autonomous AI"},"content":{"rendered":"\n<p>When <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-generative-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> first emerged, people mostly used it for simple things like creating recipes or planning trips. But as they became more familiar with what it could do, they\u2019ve also grown more curious about its potential for handling common work-related tasks like drafting emails, summarizing meeting notes, and composing documents.&nbsp;<\/p>\n\n\n\n<p>Now, every company wants to be an AI company. Indeed, executive urgency to put the technology to use has <a href=\"https:\/\/slack.com\/blog\/news\/the-workforce-index-june-2024?_ga=2.37579168.1866201474.1723478141-1641835622.1710290035&amp;_gac=1.128058750.1720835234.CjwKCAjwqMO0BhA8EiwAFTLgIP99YjPoyGXCSWuyFvVoHArgFgsVOoVw75CTmFkoHgP6QmNR47y1KhoCKvgQAvD_BwE&amp;_gl=1*1cfw5vj*_ga*MTY0MTgzNTYyMi4xNzEwMjkwMDM1*_ga_3VHBZ2DJWP*MTcyMzQ3ODEzOS4xNDEuMS4xNzIzNDc5MDcxLjAuMC4w*_gcl_aw*R0NMLjE3MjEyMzY1NTUuQ2p3S0NBancxOTIwQmhBM0Vpd0FKVDNsU1RSQXlwZUk1VmZVbkhLUE9lS2xSSDNlZHR2Umx1RGw3cGRMd3lUOGdTdjAySzF4cTExYktob0NBb01RQXZEX0J3RQ..*_gcl_dc*R0NMLjE3MjA4MjkzNzIuQ2p3S0NBandxTU8wQmhBOEVpd0FGVExnSVA5OVlqUG95R1hDU1d1eUZ2Vm9IQXJnRmdzVk9vVnc3NUNUbUZrb0hnUDZRbU5SNDd5MUtob0NLdmdRQXZEX0J3RQ..*_gcl_au*MTYyOTY4MjI4Ni4xNzE4MDY2NjUz\" target=\"_blank\" rel=\"noreferrer noopener\">increased seven times<\/a> over the past six months and is now a top concern, above inflation or the broader economy. What\u2019s more, <a href=\"https:\/\/www.salesforce.com\/uk\/form\/pdf\/trends-of-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">77% of business leaders worry<\/a> they\u2019ll miss out on the AI revolution if they don&#8217;t deploy it soon.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Now, every company wants to be an AI company.<\/p>\n<cite><strong>Jayesh Govindarajan, \u200b\u200bEVP of Salesforce AI Platform<\/strong><\/cite><\/blockquote>\n\n\n\n<p>They\u2019re absolutely right. Companies that haven&#8217;t already implemented AI risk losing significant ground to competitors, and this could happen more quickly than they think, as we move from <a href=\"https:\/\/www.salesforce.com\/uk\/service\/customer-service-chatbot\/what-is-a-chatbot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">chatbots<\/a> to <a href=\"https:\/\/www.salesforce.com\/blog\/ai-copilot\/\" target=\"_blank\" rel=\"noreferrer noopener\">copilots<\/a> to <a href=\"https:\/\/www.salesforce.com\/service\/ai\/agents-guide\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous AI agents<\/a> or \u201cagentic systems.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chatbots-give-way-to-copilots\"><strong>Chatbots give way to copilots<\/strong><\/h2>\n\n\n\n<p>Long before emerging <a href=\"https:\/\/www.salesforce.com\/blog\/what-are-large-language-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">large language models (LLMs)<\/a> and generative AI spurred serious business and even consumer interest in artificial intelligence, many of us were already interacting with rudimentary <a href=\"https:\/\/www.salesforce.com\/uk\/service\/what-is-an-ai-chatbot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI chatbots<\/a> without even knowing it. These bots were all around us, handling simple, predefined tasks like answering common FAQs or recommending products based on a shopper\u2019s history. Companies have actively used them to deliver better customer experiences more efficiently and cost-effectively. Salesforce <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.bots_service_intro.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Bots<\/a>, for example, are used by more than 3,000 customers and handle around 65 million sessions per month.&nbsp;<\/p>\n\n\n\n<p>Heathrow Airport has used Einstein chatbots to offer round-the-clock support, answering 4,000 questions a month and helping cut call service volumes by 27%. Heathrow has seen a 450% increase in live chat usage since it launched in May 2023, freeing up agents\u2019 time and improving efficiency. And today, Heathrow is seeing around 40- to 60-second quicker per-contact interactions in the call centers with Einstein chatbots.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSalesforce AI Delivers Trusted, Extensible AI Grounded in the Fabric of the Einstein 1 Platform. \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Bots, however, have typically been limited to specific scripts and can sometimes seem robotic because they lack natural language and reasoning capabilities. What\u2019s more, they sometimes lack nuance, context, and personalization when they aren\u2019t grounded in corporate data and metadata involving their customers.<\/p>\n\n\n\n<p>Copilots began to change that by adding generative AI, natural language processing (NLP), and, for business use cases, CRM to the mix to simplify routine tasks and provide more dynamic and less hand-crafted suggestions in the flow of work. Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/einsteincopilot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a>, for example, enables enterprises to use their own unique data and metadata through <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, built on the <a href=\"https:\/\/www.salesforce.com\/uk\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a>, to produce powerful customer insights and recommendations while using the <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a> to help maintain privacy and data governance. Unlike other AI assistants or copilots that lack adequate company data to generate useful responses, Einstein Copilot is an enterprise-class copilot that enables customers to generate responses using their own private and trusted data.\u00a0<\/p>\n\n\n\n<p>Bombardier, a leading jet manufacturer that designs, builds, and maintains high-performance aircraft for individuals, businesses, and governments worldwide, is using Einstein Copilot to consolidate need-to-know information on prospects for sales reps in advance of meetings, and provide recommendations on how to best engage. Einstein Copilot saves the sales team time that can be spent meeting new prospects and supporting existing clients by transcribing voice notes from customer meetings and interactions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Einstein Copilot saves the sales team time that can be spent meeting new prospects and supporting existing clients by transcribing voice notes from customer meetings and interactions.<\/p>\n<\/blockquote>\n\n\n\n<p>Still, copilots aren&#8217;t fully autonomous. For business use cases, they&#8217;re extremely helpful for assisting in activities like scheduling meetings, updating CRM records, drafting emails, and conducting preliminary research. Broadly, they can orchestrate complex actions on behalf of the user, but they require those skills to be configured and need a degree of hand-holding to perform at their best. They\u2019re almost like interns or new hires who are super smart and good at straightforward work, but need guidance and oversight to do much more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-rise-of-agentic-systems\"><strong>The rise of agentic systems<\/strong><\/h2>\n\n\n\n<p>For those things, you need agentic systems, which can be thought of as trusted digital colleagues as opposed to digital assistants.&nbsp;<\/p>\n\n\n\n<p>An advanced form of AI, they can perform higher-order planning, reasoning, and orchestration without needing much in the way of human handholding. Unlike traditional software programs that follow predefined rules, autonomous AI agents not only improve productivity but augment employees with new skills and abilities, building deeper customer relationships that span every interaction and deliver higher margins by fully automating routine tasks. They also interact with human colleagues and customers in human-like ways.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce recently announced<\/a> two new fully autonomous sales agents to help scale and train sales teams. Built on the <a href=\"https:\/\/x.com\/Benioff\/status\/1823063830391644601\" target=\"_blank\" rel=\"noreferrer noopener\">new Einstein 1 Agentforce Platform<\/a>, Einstein SDR Agent autonomously engages with inbound leads in natural language to answer questions, handle objections, and book meetings for human sellers. Einstein Sales Coach Agent, meanwhile, autonomously engages in role-plays with sellers, simulating a buyer during discovery, pitch, or negotiation calls.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n <script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/778KUwic4ns1VGy1mNbDR2.jpg\"  data-uuid=\"778KUwic4ns1VGy1mNbDR2\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>This announcement follows the July launch of Salesforce\u2019s first fully autonomous AI agent, <a href=\"https:\/\/www.salesforce.com\/service\/ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Ein<\/a><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/einstein-service-agent-announcement\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">stein Service Agent<\/a>, which delivers trusted customer support 24\/7 on a broad range of service issues without preprogrammed scenarios. That same month, Salesforce also announced a <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/07\/24\/workday-employee-service-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnership with Workday<\/a> to deliver a new AI-powered assistant for employee services, such as onboarding, health benefits, and career development. In the coming months, expect Salesforce to release other AI agents to automate work functions for specific professions. Some of these agents will be ready to use right out of the box. Others will eventually be customizable to meet a company&#8217;s specific needs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-unified-platform-of-agents\"><strong>Building a unified platform of agents<\/strong><\/h2>\n\n\n\n<p>Early on, many of these agents will work independently, meaning they won\u2019t interact with other agents focused on different tasks. But that will change because, just as a sales rep must interact with service agents and marketers, or an HR lead must regularly consult in-house attorneys or hiring managers, autonomous AI agents will eventually need to team up with other agents.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tTwo New Autonomous AI Sales Agents to Scale Your Sales Team.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\" target=\"_blank\">\n\t\t\t\t<span>MEET EINSTEIN SDR AND EINSTEIN SALES COACH<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Of course, this can all get pretty complicated, which is why a unified platform of agents like Agentforce will be needed for building, training, and supervising custom autonomous AI agents that work independently or together. Like any company in the physical world, the agentic world will need systems such as this for supervising and monitoring agents, quickly deploying them when and where they\u2019re needed, and auditing their performance while holding them accountable for meeting their goals.&nbsp;<\/p>\n\n\n\n<p>There\u2019s still plenty to explore and understand with agentic systems. This journey is akin to the evolution of autonomous driving. The technology started in earnest with cars providing specific features that drivers have the option of enabling, like lane departure warnings, automatic parking, and emergency braking. But as \u200ctechnology advanced, we started seeing driverless taxis carrying passengers down the busiest of city streets.&nbsp;<\/p>\n\n\n\n<p>The point: With autonomous anything, you\u2019ll have a spectrum of options operating independently or together. It won\u2019t just be chatbots or copilots or agents serving business needs\u200c \u2014 it will be all of them operating as one to shape the future of enterprise IT.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It won\u2019t just be chatbots or copilots or agents serving business needs\u200c \u2014 it will be all of them operating as one to shape the future of enterprise IT.<\/p>\n<cite><strong>Jayesh Govindarajan, \u200b\u200bEVP of Salesforce AI Platform<\/strong><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boiling-down-to-a-matter-of-guardrails-and-trust\"><strong>Boiling down to a matter of guardrails and trust<\/strong><\/h2>\n\n\n\n<p>Many business leaders are cautious about fully autonomous AI agents, as trust in the technology is still building. They are aware of the possibility of errors with outdated data, which can affect its efficiency.<\/p>\n\n\n\n<p>But, by continually using a company\u2019s own data rather than training models on publicly available information every few years, as some LLMs do, the accuracy and relevancy issues can be overcome. Also, by running AI inquiries through systems like the <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a>, which perform functions like masking personally identifiable information (PII) and defining clear parameters and guardrails for AI agents to follow, trust problems can be similarly addressed.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s essential for AI agents to understand and execute their expansive capabilities, but it&#8217;s equally, if not more, important for them to recognize their limitations and understand when human intervention is necessary. Our agents are trained to fall back, to know when they don&#8217;t know something and then, with proper guardrails, engage in agent-to-human handoff.&nbsp;<\/p>\n\n\n\n<p>Throughout their AI implementation process, we work with our customers and offer <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/professional-services-cto-announcement\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">tailored solution<\/a><a href=\"https:\/\/www.salesforce.com\/news\/stories\/professional-services-cto-announcement\/?d=cta-body-promo-8\">s<\/a>, fostering a sense of ease and confidence as they embrace the spectrum of autonomous capabilities of AI on the market today. It is now time to shift our focus from what is achievable to preparing for what is inevitable.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73572\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/liv-golf-launches-fan-caddie-powered-by-salesforces-agentforce-360-a-personalized-ai-agent-that-reimagines-the-global-golf-fan-experience\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=1024\" class=\"content-card__image\" alt=\"LIV Golf Launches Fan Caddie\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/IMG_1871.png?w=500&amp;h=281 500w, 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srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=1024&amp;h=576 1024w, 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/71168\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Sales Agents<\/a> and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-service-agent-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Service Agent<\/a><\/li>\n\n\n\n<li>Unlock the <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/enterprise-ai-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Four Keys to Enterprise AI Success&nbsp;<\/a><\/li>\n\n\n\n<li>Find out more about the <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a> and the <a href=\"https:\/\/www.salesforce.com\/uk\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a><\/li>\n\n\n\n<li>Say hello to Salesforce <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When generative AI first emerged, people mostly used it for simple things like creating recipes or planning trips. But as they became more familiar with what it could do, they\u2019ve also grown more curious about its potential for handling common work-related tasks like drafting emails, summarizing meeting notes, and composing documents.&nbsp; Now, every company wants [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":71167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4035],"sf_theme":[4064],"sf_topic":[3978,3986,8284],"sf_product":[4290,4345,8269],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[8149,8285],"sf_visibility":[],"coauthors":[6949],"class_list":["post-71168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-feature-stories","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-enterprise-ai","sf_product-data-cloud","sf_product-einstein","sf_product-einstein-ai","sf_location-global","sf_collection-cio-corner","sf_collection-dreamforce-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Rise of Agentic Systems: The Next Leap Forward in Autonomous AIFrom Bots to Agents: The Next Great Leap Forward Is Autonomous AI - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/rise-of-agentic-systems\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Bots to Agents: The Next Great Leap Forward Is Autonomous AI\" \/>\n<meta property=\"og:description\" content=\"When generative AI first emerged, people mostly used it for simple things like creating recipes or planning trips. 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