{"id":71354,"date":"2024-09-16T05:00:00","date_gmt":"2024-09-16T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71354"},"modified":"2024-09-16T13:38:17","modified_gmt":"2024-09-16T12:38:17","slug":"agentforce-launch-zone-announcement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-launch-zone-announcement\/","title":{"rendered":"The Future Is Here: Autonomous Agents Come to Life in the Agentforce Launch Zone at Dreamforce"},"content":{"rendered":"\n<p>This week in San Francisco, at Dreamforce, <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">the largest AI event in the world<\/a>, Salesforce will empower attendees to build their first AI agents in minutes, live and on-site at the \u2018Agentforce Launch Zone.\u2019&nbsp;<\/p>\n\n\n\n<p>At the Launch Zone, companies will experience firsthand how quickly and easily they can build autonomous agents using <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>. Attendees will receive one-to-one guidance from the Agentforce \u2018advance force\u2019 to develop their first Agent prototype, using a cutting-edge Slack app that interfaces with a Large Language Model (LLM), facilitating the creation of an autonomous agent.&nbsp;<\/p>\n\n\n\n<p>The Agent will be deployed on Salesforce Experience Cloud, and customers will be able to continue testing and experimenting following Dreamforce. The Launch Zone has already garnered over 1,200 sign-ups from customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/BnUu5y9ptP2UvynS2LzLFc.jpg\"  data-uuid=\"BnUu5y9ptP2UvynS2LzLFc\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>Agentforce in action: <\/strong>Agentforce, Salesforce\u2019s groundbreaking suite of customizable, autonomous agents and tools, makes it easy for customers to build their own \u2018agent force\u2019 \u2014 a revolutionary step forward in enterprise AI that will boost productivity, efficiency, and customer satisfaction across service, sales, marketing, commerce, and more.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Agentforce is leading the Third Wave of AI, advancing beyond copilots to a new era of intelligent, low-hallucination agents that set a new standard for accuracy and relevance with unmatched trust and scalability.\u201d<\/p>\n<cite>Marc Benioff, Chair and CEO, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Agentforce Agents can analyze data, determine what needs to be done, and take action, all without human supervision. Additionally, these agents can effortlessly hand off to humans with full context, enhancing collaboration and customer interactions.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>A <a href=\"https:\/\/slack.com\/blog\/news\/new-slack-research-shows-accelerating-ai-use-at-work?_ga=2.35770976.1193512800.1725883211-397861404.1697821749&amp;_gl=1*lx9lo5*_gcl_aw*R0NMLjE3MjU0OTU5OTIuQ2owS0NRandpdUMyQmhEU0FSSXNBTE9WZkJKRHhaVUtObVRFeW9DUVhsOW5GeU1LSHc4cXNUTGFOclo2VTJISEl1eHlUdVNncGg0bDhwc2FBa3VuRUFMd193Y0I.*_gcl_dc*R0NMLjE3MjU0OTU5OTIuQ2owS0NRandpdUMyQmhEU0FSSXNBTE9WZkJKRHhaVUtObVRFeW9DUVhsOW5GeU1LSHc4cXNUTGFOclo2VTJISEl1eHlUdVNncGg0bDhwc2FBa3VuRUFMd193Y0I.*_gcl_au*MTgyODc3MjQwMi4xNzI0MDgyNzI3*_ga*Mzk3ODYxNDA0LjE2OTc4MjE3NDk.*_ga_3VHBZ2DJWP*MTcyNjI3NTg4My40NzAuMS4xNzI2Mjc2MTA0LjE2LjAuMA..\" target=\"_blank\" rel=\"noreferrer noopener\">majority of executives<\/a> feel urgency to incorporate AI into their organizations. However, when faced with the realities of \u201cdo it yourself\u201d implementations \u2014 including hidden costs, data silos, training requirements, and the complexity of building custom AI models \u2014 they quickly find themselves falling behind. Now, with Agentforce, any organization can build, customize, and deploy their own agents quickly and easily, with low-code tools.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/mUkuFcaJyFWpni5MdyzaHL.jpg\"  data-uuid=\"mUkuFcaJyFWpni5MdyzaHL\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>The Salesforce platform has guided Trailblazers through every major technological shift over the past 25 years \u2014 from cloud to mobile, social, and AI, to data, and now agents. While on-site at Dreamforce, Salesforce customers will again tap into this collective power, using Agentforce to quickly build their own autonomous AI agent prototypes.<\/p>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cAgentforce is leading the Third Wave of AI, advancing beyond copilots to a new era of intelligent, low-hallucination agents that set a new standard for accuracy and relevance with unmatched trust and scalability,\u201d said Marc Benioff, Chair and CEO, Salesforce. \u201cIt integrates CRM, AI, and Agents in one seamless, unified platform, avoiding costly in-house, DIY builds that slow customers down, boosting productivity and customer satisfaction to unprecedented levels. Our vision is bold: to help customers scale their workforces and augment their employees with one billion Agentforce agents by the end of 2025. This is what AI is meant to be \u2014 humans with agents working together to drive customer success.\u201d<\/p>\n\n\n\n\n\n<p><strong>Customer perspective: <\/strong>\u201cPiloting Agentforce has made a noticeable difference during one of our busiest periods \u2014 back-to-school season. It\u2019s been exciting to go live with our first agent thanks to the no-code builder, and we\u2019ve seen a more than 40% increase in case resolution, outperforming our old bot. Agentforce helps to manage routine responsibilities and free up our service teams for more complex cases.\u201d <em>\u2013 <\/em>Kevin Quigley, Senior Manager, Continuous Improvement, Wiley<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Customer Success Stories<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/71354\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>More information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Agentforce Launch Zone at <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\">Dreamforce<\/a> will be open at Moscone West from 8 a.m. \u2013 5 p.m on September 17 and 18, and 8 a.m. &#8211; 4 p.m. on September 19, 2024. Attendees can walk-in to build their own agent.<\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/agentforce\/\">Agentforce<\/a> and read the latest news about this <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/09\/12\/agentforce-announcement\/\">groundbreaking innovation<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week in San Francisco, at Dreamforce, the largest AI event in the world, Salesforce will empower attendees to build their first AI agents in minutes, live and on-site at the \u2018Agentforce Launch Zone.\u2019&nbsp; At the Launch Zone, companies will experience firsthand how quickly and easily they can build autonomous agents using Agentforce. Attendees will [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":71353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3977],"sf_theme":[3985],"sf_topic":[3978,4331,3986,4056],"sf_product":[4001,4290,8269],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[8285],"sf_visibility":[],"coauthors":[],"class_list":["post-71354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-data","sf_topic-digital-transformation","sf_topic-marketing","sf_product-marketing-cloud","sf_product-data-cloud","sf_product-einstein-ai","sf_location-global","sf_collection-dreamforce-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Future Is Here: Autonomous Agents Come to Life in the Agentforce Launch Zone at Dreamforce - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-launch-zone-announcement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future Is Here: Autonomous Agents Come to Life in the Agentforce Launch Zone at Dreamforce\" \/>\n<meta property=\"og:description\" content=\"This week in San Francisco, at Dreamforce, the largest AI event in the world, Salesforce will empower attendees to build their first AI agents in minutes, live and on-site at the \u2018Agentforce Launch Zone.\u2019&nbsp; At the Launch Zone, companies will experience firsthand how quickly and easily they can build autonomous agents using Agentforce. 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