{"id":71707,"date":"2024-10-31T05:00:00","date_gmt":"2024-10-31T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71707"},"modified":"2024-10-31T12:24:56","modified_gmt":"2024-10-31T12:24:56","slug":"ai-customer-research","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-customer-research\/","title":{"rendered":"New Research Shows How AI Agents Can Step In as Consumer Trust Slips"},"content":{"rendered":"\n

Salesforce\u2019s latest State of the AI Connected Customer research reveals consumer trust in companies is at a record low and that AI<\/a> is raising the stakes for brands. <\/p>\n\n\n\n

Today, 74% of UK consumers and 69% of Irish consumers believe that advances in AI make trust even more important. And with AI agents<\/a> on the rise, the findings point to real opportunities for companies to win back consumers with trustworthy AI agents this holiday season. This opportunity is greatest with Generation Z, with almost a third of UK Gen Z consumers (28%) saying they\u2019d be comfortable having an AI agent shop for them. Irish consumers were almost twice as likely to trust AI with their shopping, with over half of respondents (51%) agreeing with this statement. <\/p>\n\n\n\n

Why it matters: <\/strong>Faced with a challenging holiday shopping season and shrinking consumer trust, brands can\u2019t afford to get AI wrong \u2013 especially as more than $200 billion in global online sales<\/a> will be influenced by AI this holiday season.\u00a0<\/p>\n\n\n\n

AI agents, or intelligent software that understands and responds to customer inquiries without human intervention, can help companies drive higher margins and keep consumers buying by delivering incredible customer service. From alleviating clunky purchase experiences to difficult return processes, there\u2019s an agent for that<\/a>. But to build trusted customer relationships, brands need trusted AI agents that are grounded in transparency and the right data.<\/p>\n\n\n\n

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