{"id":71935,"date":"2025-01-15T13:55:56","date_gmt":"2025-01-15T13:55:56","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71935"},"modified":"2025-01-15T17:59:40","modified_gmt":"2025-01-15T17:59:40","slug":"salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/","title":{"rendered":"Salesforce Research: Constituents Look to AI Agents to Revolutionize Public Service"},"content":{"rendered":"\n<p>Public trust in government has been<a href=\"https:\/\/www.edelman.com\/trust\/2024\/trust-barometer\" target=\"_blank\" rel=\"noreferrer noopener\"> lagging for years<\/a>. New Salesforce research reveals<a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/what-are-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\"> AI agents<\/a> could help rebuild it.<\/p>\n\n\n\n<p>Constituents around the world agree there\u2019s room for improvement when it comes to government service. The global data gathered from 11,750 respondents, including 1000 UK adults, revealed 44 percent of UK constituents struggle with government interactions, and over a third of constituents, globally, are unsure of available programs. However, the research indicates overwhelming public support for AI solutions \u2014 with 84% of UK constituents saying they\u2019d use an AI agent to engage with their government.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> The arrival of AI agents presents governments with an exciting opportunity to strengthen public trust by streamlining services and speeding up response times. And in the face of tightening budgets, agents can augment public servants and better serve their constituents \u2014 without having to add headcount.<\/p>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> \u201cAI solutions like Salesforce\u2019s digital labor platform <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> can help governments streamline and scale services to better meet the needs of their constituents,\u201d said Nasi Jazayeri, EVP and General Manager, Public Sector, Industries Cloud, Salesforce. \u201cAs leaders gather in Davos, it\u2019s a great opportunity for the public and private sector to come together to explore how agents can help the global community meet its most pressing goals.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>AI solutions like Salesforce\u2019s digital labor platform <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> can help governments streamline and scale services to better meet the needs of their constituents.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Nasi Jazayeri, EVP and GM of Public Sector at Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Public calls for improved government service<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>44% of UK respondents <\/strong>say it\u2019s difficult to interact with the government when they have questions or need help.<\/li>\n\n\n\n<li>Globally, less than half of survey respondents find it easy to understand what public services (<strong>42%<\/strong>) and public assistance programs (<strong>46%<\/strong>) are available to them.<\/li>\n\n\n\n<li><strong>Top service delivery improvements<\/strong> desired by UKconstituents include:\n<ul class=\"wp-block-list\">\n<li>Reducing the number of steps to address needs.<\/li>\n\n\n\n<li>Responding to their needs faster.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Constituents eager to engage with agents<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>90% <\/strong>of global respondents said they\u2019d use an AI agent to interact with the public sector, while <strong>84% <\/strong>of UKl respondents said they\u2019d use an AI agent to interact with the public sector.<\/li>\n\n\n\n<li>UK respondents prioritized these <strong>three factors when considering using AI agents<\/strong> in the public sector:\n<ul class=\"wp-block-list\">\n<li><strong>44%<\/strong> said providing 24\/7 access to information and services.<\/li>\n\n\n\n<li><strong>42%<\/strong> said helping them efficiently access government resources.<\/li>\n\n\n\n<li><strong>39%<\/strong> said reducing the number of websites and steps needed to address their needs.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull 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AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/71935\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how AI agents will change <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/building-business-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">everything we know about work<\/a><\/li>\n\n\n\n<li>Find out how Salesforce is shaping <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/responsible-agentic-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">ethical AI standards in the agentic era<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Methodology: <\/strong>Salesforce conducted a double-anonymous general population survey between November 27, 2024 and January 9, 2025. The total sample size was 11,750 adults across the United Kingdom, Australia, Brazil, Canada, Denmark, Finland, France, Germany, India, Italy, Japan, Netherlands, New Zealand, Norway, Singapore, Spain, Sweden and the United States.&nbsp;&nbsp;Over 1000 respondents were surveyed in the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Public trust in government has been lagging for years. New Salesforce research reveals AI agents could help rebuild it. Constituents around the world agree there\u2019s room for improvement when it comes to government service. The global data gathered from 11,750 respondents, including 1000 UK adults, revealed 44 percent of UK constituents struggle with government interactions, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":71941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[4064],"sf_topic":[8727,3978,3986,4069],"sf_product":[8438],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-71935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-trust","sf_product-agentforce","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Research: Constituents Look to AI Agents to Revolutionize Public Service - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Research: Constituents Look to AI Agents to Revolutionize Public Service\" \/>\n<meta property=\"og:description\" content=\"Public trust in government has been lagging for years. New Salesforce research reveals AI agents could help rebuild it. Constituents around the world agree there\u2019s room for improvement when it comes to government service. The global data gathered from 11,750 respondents, including 1000 UK adults, revealed 44 percent of UK constituents struggle with government interactions, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-15T13:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T17:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/01\/Agentic-AI-Government-Statistics-UK.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce Research: Constituents Look to AI Agents to Revolutionize Public Service\",\"datePublished\":\"2025-01-15T13:55:56+00:00\",\"dateModified\":\"2025-01-15T17:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/\"},\"wordCount\":483,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/01\/Agentic-AI-Government-Statistics-UK.png\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/\",\"name\":\"Salesforce Research: Constituents Look to AI Agents to Revolutionize Public Service - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/01\/Agentic-AI-Government-Statistics-UK.png\",\"datePublished\":\"2025-01-15T13:55:56+00:00\",\"dateModified\":\"2025-01-15T17:59:40+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-research-constituents-look-to-ai-agents-to-revolutionize-public-service\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/01\/Agentic-AI-Government-Statistics-UK.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/01\/Agentic-AI-Government-Statistics-UK.png\",\"width\":1200,\"height\":675,\"caption\":\"Agentic AI Government Statistics UK\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. 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