{"id":72203,"date":"2025-04-15T05:00:00","date_gmt":"2025-04-15T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=72203"},"modified":"2025-04-15T13:30:34","modified_gmt":"2025-04-15T12:30:34","slug":"trust-in-business-data-leaders-survey","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/trust-in-business-data-leaders-survey\/","title":{"rendered":"Insight vs. Instinct? Under Increased Pressure, Leaders Grapple with Data Skepticism in Decision-Making"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Fewer than half of business leaders say their data strategies are completely aligned with their business priorities \u2014 down 14 percentage points from 2023<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>A new Salesforce survey of more than 500 U.S. business leaders shows the stakes for data-driven decision-making are rising for businesses and their leaders. However, trust in the data that underpins these decisions is falling \u2014 and many leaders don\u2019t feel equipped to find, analyze, and interpret the data they need in an increasingly competitive business environment.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Amid below-average rates of <a href=\"https:\/\/www.oecd.org\/en\/data\/indicators\/business-confidence-index-bci.html\" target=\"_blank\" rel=\"noreferrer noopener\">business confidence<\/a>, an uncertain economy, and frequent headlines of cost-cutting, businesses and their leaders need more accurate and reliable insights to guide deliberate and agile decision-making. Yet less than half of business leaders say their data strategies \u2014 how data is collected, managed, stored, and accessed \u2014 fully align with their business priorities, representing a significant decline since 2023.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Agentic analytics offers a solution by unifying data and empowering <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> to proactively deliver trusted, real-time insights to everyone, enabling data-driven decisions for everyone \u2013 even those who don\u2019t consider themselves \u2018data people\u2019.<\/p>\n<cite>Southard Jones, Chief Product Officer of Tableau<\/cite><\/blockquote>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> \u201cThere is an increasing amount of pressure on business leaders to use data in today\u2019s hyper-competitive environment,\u201d said Southard Jones, Chief Product Officer of Tableau. \u201cYet, fragmented enterprise data and complex analytics tools are common obstacles leaders face that can significantly hinder confident decision-making. Agentic analytics offers a solution by unifying data and empowering <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> to proactively deliver trusted, real-time insights to everyone, enabling data-driven decisions for everyone \u2013 even those who don\u2019t consider themselves \u2018data people\u2019.\u201d\u00a0<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHow \u201cEverywhere Analytics\u201d Will Drive Business Performance in 2025 and Beyond \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/everywhere-analytics\/\" target=\"_blank\">\n\t\t\t\t<span>READ THE STORY <\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-by-the-numbers\"><strong>By the numbers:<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-increased-reliance-on-data-coincides-with-declining-confidence\"><strong>Increased Reliance on Data Coincides with Declining Confidence<\/strong><\/h4>\n\n\n\n<p>Seventy-six percent of business leaders feel increasingly pressured to back their arguments and claims with data, and 57% feel in competition with their colleagues to prove their value with data \u2014 a sentiment that\u2019s even more common at the executive and VP levels.&nbsp;<\/p>\n\n\n\n<p>AI is also a major factor driving data\u2019s gravity: 76% of business leaders \u2014 including 93% of customer service leaders, 83% of marketing leaders, and 80% of human resources leaders \u2014 say the rise of <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> increases their need to be data-driven.<\/p>\n\n\n\n<p>Yet despite data\u2019s critical and growing role, business leaders are <em>less<\/em> confident in various aspects of their data than they were when polled for Salesforce\u2019s 2023 <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-analytics-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Data &amp; Analytics<\/a> study. For example, confidence in data\u2019s relevance to business objectives is down 18%, and confidence in its accuracy is down 27%.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"72201-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/04\/BusinessDataConfidenceTrends.png?w=1024\" alt=\"\" class=\"wp-image-72201\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png 1920w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"72201-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/04\/BusinessDataConfidenceTrends.png?w=1024\" alt=\"\" class=\"wp-image-72201\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png 1920w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/04\/BusinessDataConfidenceTrends.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-non-data-people-risk-falling-behind-as-data-literacy-becomes-table-stakes\"><strong>\u2018Non-Data People\u2019 Risk Falling Behind as Data Literacy Becomes Table Stakes<\/strong><\/h4>\n\n\n\n<p>It\u2019s little surprise that 72% of business leaders feel their career trajectories are dependent on how data-driven they are \u2014 that is, their ability to use facts, metrics, and data to drive decisions. But 86% go a step further, saying their careers are reliant on how <a href=\"https:\/\/www.tableau.com\/data-insights\/data-literacy\/what-is\" target=\"_blank\" rel=\"noreferrer noopener\">data-<em>literate<\/em><\/a> they are \u2014 their ability to use methods and tools to extract insights from data. This drive for data literacy is especially felt among those in sales (90%) and marketing (89%).<\/p>\n\n\n\n<p>Yet despite 63% of business leaders needing to find, analyze, and interpret data on their own, 54% of them aren\u2019t fully confident in their ability to do this. In fact, fewer than half of business leaders are sure they can use data to drive action and decision-making, generate and deliver timely insights, or effectively use data in their day-to-day work.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/BusinessLeadersFullyConfidentTheyCan___\/Embed1?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>This lack of self-confidence in data literacy is particularly common among self-described right-brained business leaders \u2014 those who gravitate toward expressive and creative skills over math and logic \u2014 who represent 47% of respondents in a business environment that increasingly demands them to use critical thinking, data, numbers, and reasoning. While present across all departments, right-brained business leaders are overrepresented in fields like human resources, marketing, and sales \u2014 fields that, like others, are being transformed by AI.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Right-brained business leaders are 54% more likely to say they don&#8217;t know what questions to ask their data.<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-agentic-workflow-analytics-the-turning-point-for-data-driven-decisions\"><strong>Agentic Workflow Analytics: The Turning Point for Data-Driven Decisions<\/strong><\/h4>\n\n\n\n<p>Ninety percent of business leaders say that direct access to the data they need within the programs and apps they work in the most \u2014 in other words, directly in the flow of work \u2014 would help them perform better, and 86% say they\u2019d use data more often if this were the case.<\/p>\n\n\n\n<p>Beyond easy access in their most heavily used apps, business leaders are interested in a more conversational relationship with their data: 85% think they\u2019d be better at their job if they could ask their data questions with natural language like they use with colleagues.&nbsp;<\/p>\n\n\n\n<p>This is the bread-and-butter capability of AI agents \u2014 software that can reason and act on its own. After seeing a definition of this revolutionary technology, business leaders were overwhelmingly enthusiastic about the potential of agents to make data more accessible, provide more timely insights, reduce analysis paralysis, and even outperform their goals.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/BusinessLeadersWhoAgree___\/Embed2?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p><strong>The customer view: <\/strong><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/tableau-pulse-customer-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">John Lewis Partnership<\/a> (JLP), the parent company of many major U.K. retail brands, uses Tableau Pulse to provide trusted, accessible, and real-time insights that help employees understand where they need to focus their efforts. With AI-driven insights, the company has improved internal processes and driven better decision-making around key metrics like inventory management and product availability.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73742\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/slack-is-where-your-team-works-now-its-where-your-agents-work-too\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=1024\" class=\"content-card__image\" alt=\"LINKED TILE_ Slack is where your team works. Now it&#039;s where your agents work too\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/LINKED-TILE_-Slack-is-where-your-team-works.-Now-its-where-your-agents-work-too.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/slack-is-where-your-team-works-now-its-where-your-agents-work-too\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSlack is where your team works. Now it\u2019s where your agents work too\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73734\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-headless-360-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Announces Salesforce Headless 360\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Agentforce-Developer-Experience-TDX-Release.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-headless-360-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tIntroducing Salesforce Headless 360. No Browser Required.\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t8 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/72203\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/tableau-next-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Next announcement<\/a><\/li>\n\n\n\n<li>Watch the webinar to learn <a href=\"https:\/\/www.tableau.com\/learn\/webinars\/what-tableau-and-agentforce-mean-for-you\" target=\"_blank\" rel=\"noreferrer noopener\">how Tableau enriches Agentforce agents<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Methodology:<\/strong> Data was sourced from a double-anonymous survey of 552 full-time U.S. business decision makers at companies with at least 500 employees. Respondents had a seniority of director or higher and represented a variety of industries and roles, including marketing, customer service, sales, human resources, and finance. Research was conducted from March 12 through March 21, 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fewer than half of business leaders say their data strategies are completely aligned with their business priorities \u2014 down 14 percentage points from 2023 A new Salesforce survey of more than 500 U.S. business leaders shows the stakes for data-driven decision-making are rising for businesses and their leaders. However, trust in the data that underpins [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":72200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[4064],"sf_topic":[8727,4051,3978,4331,4069],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-72203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-analytics","sf_topic-artificial-intelligence","sf_topic-data","sf_topic-trust","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Shares Trust in Business Data Leaders Survey. - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trust-in-business-data-leaders-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insight vs. Instinct? Under Increased Pressure, Leaders Grapple with Data Skepticism in Decision-Making\" \/>\n<meta property=\"og:description\" content=\"Fewer than half of business leaders say their data strategies are completely aligned with their business priorities \u2014 down 14 percentage points from 2023 A new Salesforce survey of more than 500 U.S. business leaders shows the stakes for data-driven decision-making are rising for businesses and their leaders. 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