{"id":72563,"date":"2025-07-02T09:00:00","date_gmt":"2025-07-02T08:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=72563"},"modified":"2025-07-02T07:54:03","modified_gmt":"2025-07-02T06:54:03","slug":"currencyfair-agentforce-customer-service","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/currencyfair-agentforce-customer-service\/","title":{"rendered":"CurrencyFair Elevates Customer Service with Agentforce"},"content":{"rendered":"\n<p>Salesforce today announced an expanded relationship with <a href=\"https:\/\/www.currencyfair.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CurrencyFair<\/a>, a leading online cross-border payment and foreign exchange service, leveraging <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, Salesforce\u2019s digital labour platform, to enhance its customer service.<br><br>Through Agentforce, CurrencyFair will deploy an AI agent designed to augment its human customer service team by autonomously and quickly resolving common customer queries 24\/7. This move will enable CurrencyFair\u2019s expert money-transfer team to focus on more complex and personalised support cases where it matters most.<\/p>\n\n\n\n<p><strong>Why it\u2019s important:<\/strong> Ninety-three percent of service professionals at organisations with AI say the technology <a href=\"https:\/\/www.salesforce.com\/uk\/service\/ai\/customer-service-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">saves them time<\/a>, allowing them to provide better support to customers.&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news: <\/strong>Irish-headquartered CurrencyFair, which manages over 100,000 customer interactions each year, is known for its exceptional, hands-on customer service, offering individuals and businesses a faster, more affordable, and secure way to send money across borders. As demand grows, maintaining this high level of service is crucial for scaling the business effectively.<\/p>\n\n\n\n<p>With Agentforce, CurrencyFair\u2019s customers will get their queries resolved more quickly, ensuring clear and accurate information is provided to them.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Routine customer inquiries, such as questions about supported currencies and countries, password changes, and required documents for customer profiles, will be handled more efficiently through the AI agent\u2019s automated responses.<\/li>\n\n\n\n<li>AI agents are anticipated to assist with around 10% of customer requests, ensuring that customers receive the information they need more quickly, regardless of whether their support comes from a human or AI agent.<\/li>\n\n\n\n<li>With typical response times under 60 seconds, CurrencyFair\u2019s expert team will be better equipped to provide more complex and personalised customer support.<\/li>\n<\/ul>\n\n\n\n<p>CurrencyFair, which supports money transfers to over 150 countries with 20+ currencies, has been a long-standing Salesforce partner for over a decade. The company has deployed several Salesforce solutions, including <a href=\"https:\/\/www.salesforce.com\/uk\/service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/eu\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau,<\/a> to deliver a single view of the customer and an enhanced customer experience, all powered by data. The introduction of Agentforce is the next step in this ongoing partnership, further solidifying CurrencyFair\u2019s commitment to innovation and customer satisfaction.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73645\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-health-agents-for-harmonizing-medical-information\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce puts digital paperwork on autopilot so care teams can focus on patients\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-health-agents-for-harmonizing-medical-information\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe End of Healthcare Paperwork: Salesforce Agents, Fueled by HealthEx, Verily, and Viz.ai, Return Focus to Patients\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73636\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=1024\" class=\"content-card__image\" alt=\"Formula 1 Powers Fan Engagement Strategy with Salesforce\u2019s Agentforce 360\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Formula-1-and-Salesforce-Power-the-Next-Level-of-Fan-Engagement-with-Agentforce-361.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tFormula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/72563\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The customer perspective: <\/strong>\u201cAt CurrencyFair, exceptional customer support isn\u2019t just a priority, it\u2019s the cornerstone of everything we do. Our customers rely on our team\u2019s speed, expertise, and dedication, which is why delivering timely, insightful solutions is central to our business strategy,\u201d said Jan Lorenc, CEO, CurrencyFair Ltd.<\/p>\n\n\n\n<p>\u201cAs we scale, Salesforce\u2019s powerful technology will empower us to maintain this high standard of service while enabling even deeper, more personalised support where it matters most,\u201d added Lorenc.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As we scale, Salesforce\u2019s powerful technology will empower us to maintain this high standard of service while enabling even deeper, more personalised support where it matters most.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Jan Lorenc, CEO, CurrencyFair Ltd<\/p>\n<\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cWith Agentforce, CurrencyFair is embracing the future of customer service, where digital labour and human agents work together to provide a seamless and quality service. While agentic AI is a breakthrough technology, it delivers upon the fundamental principle of customer success and is underpinned by privacy, transparency and trust,\u201d said Niamh McArdle, Head of Ireland SMB Sales, Salesforce Ireland.<\/p>\n\n\n\n<p>\u201cAt Salesforce we are committed to helping Irish businesses of all sizes with this revolutionary technology, and are inspired by the vision that CurrencyFair has for its future with Agentforce working alongside the organisation\u2019s superb customer care team,\u201d added McArdle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more about <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer success stories <a href=\"https:\/\/www.salesforce.com\/uk\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced an expanded relationship with CurrencyFair, a leading online cross-border payment and foreign exchange service, leveraging Agentforce, Salesforce\u2019s digital labour platform, to enhance its customer service. Through Agentforce, CurrencyFair will deploy an AI agent designed to augment its human customer service team by autonomously and quickly resolving common customer queries 24\/7. This move [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":72569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[4040],"sf_theme":[8887],"sf_topic":[8727,3978,4053,3998],"sf_product":[8438],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-72563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-highlights-customer","sf_theme-agentic-ai","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-customer-service-and-support","sf_topic-customer-success","sf_product-agentforce","sf_location-uki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CurrencyFair Elevates Customer Service with Agentforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/currencyfair-agentforce-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CurrencyFair Elevates Customer Service with Agentforce\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced an expanded relationship with CurrencyFair, a leading online cross-border payment and foreign exchange service, leveraging Agentforce, Salesforce\u2019s digital labour platform, to enhance its customer service. Through Agentforce, CurrencyFair will deploy an AI agent designed to augment its human customer service team by autonomously and quickly resolving common customer queries 24\/7. 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