{"id":72872,"date":"2025-09-09T13:14:12","date_gmt":"2025-09-09T12:14:12","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=72872"},"modified":"2025-09-09T13:19:55","modified_gmt":"2025-09-09T12:19:55","slug":"consumer-goods-report-announcement-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/consumer-goods-report-announcement-2025\/","title":{"rendered":"UK Consumer Goods Leaders: AI Top Priority As 59% Expect Increased Instability"},"content":{"rendered":"\n

88% of UK CG leaders believe AI agents will be essential to compete within two years<\/em><\/p>\n\n\n\n

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2025 is proving to be one of the toughest years for consumer goods companies, according to Salesforce\u2019s new Consumer Goods Industry Insights Report<\/em><\/a>. Weak consumer confidence, increasingly complex routes to market, softening returns from traditional revenue boosting strategies, and macroeconomic changes, all threaten to squeeze margins. Perhaps unsurprisingly, 57% of UK CG leaders say profitable growth will be tougher to achieve this year.<\/p>\n\n\n\n

In response, leaders are betting big on AI. Nearly 9 in 10 believe AI agents<\/a> \u2014 a type of AI<\/a> that can act autonomously without human oversight \u2014 will be essential to compete within two years, and 80% expect them to directly boost sales.<\/p>\n\n\n\n

\u201cThere are a lot of financial pressures on our consumers. The more efficient we can be with our operations, the better,\u201d said Dave Dohnalik, SVP, Technology Strategy & Enterprise Solutions at\u00a0 PepsiCo. \u201cRegardless of the complexity of the go-to-market mosaic, we\u2019re really looking for that digital channel enablement and retailer experience to come to life through our relationship with Salesforce.\u201d<\/p>\n\n\n\n

Economic policy shifts impact CG leaders<\/strong><\/p>\n\n\n\n