{"id":73104,"date":"2025-11-04T05:00:00","date_gmt":"2025-11-04T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=73104"},"modified":"2025-11-06T14:30:43","modified_gmt":"2025-11-06T14:30:43","slug":"data-analytics-trends-2026","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-analytics-trends-2026\/","title":{"rendered":"Study: 84% of Technical Leaders Need Data Overhaul for AI Strategies to Succeed"},"content":{"rendered":"\n<p>Seventy-six percent of business leaders say they\u2019re under growing pressure to drive business value with data. Yet Salesforce\u2019s new <a href=\"https:\/\/www.salesforce.com\/uk\/resources\/research-reports\/state-of-data-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Data and Analytics<\/a> report reveals their biggest hurdle is still incomplete, out-of-date, or poor-quality data. The chasm between businesses\u2019 data demands and their data realities becomes more problematic in the <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/what-is-agentic-ai\/?d=cta-body-promo-8\">agentic AI<\/a> era. While business leaders are eager to use AI for insights and productivity, their technical counterparts worry a new approach to data and analytics is needed. In fact, 84% of data and analytics leaders say their data strategies need a complete overhaul before their AI ambitions can succeed.\u00a0<\/p>\n\n\n\n<p>To close the gap, savvy technical leaders are focusing on the fundamentals: timely, context-rich data; stronger governance; and <a href=\"https:\/\/www.salesforce.com\/in\/blog\/zero-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\">zero copy<\/a> architectures that unlock trapped, distributed data regardless of where it resides. On their journey to becoming <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/agentic-enterprise\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">agentic enterprises<\/a>, they\u2019re also embracing emerging solutions, like agentic analytics, that bring reliable insights into the flow of work.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The lessons learned from earlier waves of AI adoption provide a blueprint for companies to become agentic enterprises, where human employees and intelligent AI agents work together.<\/p>\n<cite>Michael Andrew, Chief Data Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>\u201cThe lessons learned from earlier waves of AI adoption provide a blueprint for companies to <a href=\"https:\/\/www.salesforce.com\/blog\/playbook\/agentic-ai\/#introduction\" target=\"_blank\" rel=\"noreferrer noopener\">become agentic enterprises<\/a>, where human employees and intelligent AI agents work together,\u201d explained Michael Andrew, Chief Data Officer at Salesforce. \u201cTrusted, unified, and contextual data is the key that unlocks everything. For organizations ready to execute at scale, this is the moment to shore up data foundations to confidently scale AI to its full potential to deliver real value and ROI.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-data-from-the-report-nbsp\"><strong>Key data from the report:&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Existing data foundations strain to support business ambitions.<\/strong><br>Nearly two-thirds of business leaders (63%) describe their organizations as data-driven \u2014 up 10 points from 2023. Yet just as many (63%) data and analytics leaders say their companies struggle to drive business priorities with data, exposing a gap between data maturity perceptions and reality.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Less than half (49%) of business leaders say they can reliably generate timely insights.<\/li>\n\n\n\n<li>Nearly half (49%) of data and analytics leaders say their companies occasionally or even frequently draw incorrect conclusions from data with poor business context.<\/li>\n\n\n\n<li>Incomplete, out-of-date, or poor-quality data remains the number one factor preventing organizations from being truly &#8220;data-driven.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>Poor data derails path to becoming an agentic enterprise.<\/strong><br><a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> has quickly become the top data priority \u2014 and the biggest stress test for existing data foundations. In 2023\u2019s State of Data and Analytics report, expanding AI capabilities was among the top three data priorities; today, it\u2019s the uncontested number one.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As a result, 67% of data and analytics leaders feel pressure to implement AI quickly.&nbsp;<\/li>\n\n\n\n<li>Yet 42% lack full confidence in the accuracy and relevance of their AI outputs, likely because of the disconnected, out-of-date data it draws from.<\/li>\n\n\n\n<li>While 84% of data and analytics leaders theoretically agree that AI&#8217;s outputs are only as good as its data inputs, their reality is a bit more complicated. Data and analytics leaders estimate over a quarter (26%) of their organizational data is untrustworthy.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Businesses are feeling the consequences of training AI on faulty data foundations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>89% of data and analytics leaders with AI in production say they&#8217;ve experienced inaccurate or misleading AI outputs.<\/li>\n\n\n\n<li>More than half of data and analytics leaders (55%) at companies training or fine-tuning their own models report they&#8217;ve wasted significant resources doing so with bad data.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>89% of data and analytics leaders believe a strong data foundation is the most critical factor for successful AI.<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cAgentic AI isn\u2019t the next technology \u2014 it&#8217;s the next revolution. <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> handle routine tasks so humans can focus on creativity, relationships, and impact,\u201d announced Salesforce CEO Marc Benioff in his Dreamforce keynote. However, he warned that \u201cto truly get the most value and context from <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/ai-models\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI models<\/a>, you\u2019ve got to get your data right. You have to get to more integrated solutions. You have to get the priorities right. You have to get the governance right.\u201c<\/p>\n\n\n\n<p><strong>Even high-quality data is useless if it\u2019s trapped.<\/strong><br>Nearly 9 in 10 data and analytics leaders believe <a href=\"https:\/\/www.salesforce.com\/data\/unified-data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">unified data<\/a> is key to meeting customer expectations. At the same time,&nbsp; trapped data remains an ever-growing challenge, skyrocketing from last on their list of challenges two years ago to a top five hurdle today. The issue is exacerbated by application sprawl; the average enterprise uses 897 applications, and only 29% are connected. This severe fragmentation scatters data across silos, making it difficult or impossible to access. As a result:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data and analytics leaders estimate that 19% of their company\u2019s data is siloed, inaccessible, or otherwise unusable.<\/li>\n\n\n\n<li>More concerning, 70% of data and analytics leaders believe their most valuable business insights reside within this inaccessible 19%.<\/li>\n\n\n\n<li>The ramifications are widespread, with over 8 in 10 data and analytics leaders citing reduced AI capabilities, obscured customer views, reduced personalization, and missed revenue opportunities as a result.<\/li>\n<\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ImpactsofDataSilosandTrappedData\/Embed1?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p><strong>To meet business demands, technical leaders revisit how data is accessed, used, and secured.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To mitigate trapped data challenges, 56% of organizations are adopting <a href=\"https:\/\/www.salesforce.com\/blog\/zero-copy\/#:~:text=Zero%20copy%20integration%20makes%20it,Getty%20Images%20\/%20Studio%20Science%5D\" target=\"_blank\" rel=\"noreferrer noopener\">zero copy<\/a> data integration, an approach that makes it possible to access data that is sitting in multiple different databases at the same time without having to move, copy, or reformat anything.\n<ul class=\"wp-block-list\">\n<li>These changes are paying off. Companies using zero copy are 25% more likely to deliver superior customer experiences and 34% more likely to succeed with AI initiatives than those without zero copy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Natural language interfaces, like <a href=\"https:\/\/www.tableau.com\/blog\/agentic-analytics-new-paradigm-for-business-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">agentic analytics<\/a>, can solve for data literacy and access bottlenecks.\n<ul class=\"wp-block-list\">\n<li>63% of data and analytics leaders say translating business questions into technical queries is prone to error.<\/li>\n\n\n\n<li>93% of business leaders say they\u2019d perform better if they could ask data questions with natural language.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/uk\/data\/governance\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Governance<\/a> and security protocol updates are needed to address increasingly complex data demands.\n<ul class=\"wp-block-list\">\n<li>Only 43% of data and analytics leaders have established formal <a href=\"https:\/\/www.salesforce.com\/data\/governance\/guide\/framework\/\" target=\"_blank\" rel=\"noreferrer noopener\">data governance frameworks<\/a> and policies.<\/li>\n\n\n\n<li>88% of data and analytics leaders agree that AI demands entirely new approaches to governance and security.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ZeroCopyGivesFirmsanAdvantage\/Embed2?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>\u201cAs companies move towards becoming agentic enterprises, true transformation happens when data and AI move in lockstep, \u201c said Andrew. \u201cStrong data foundations give AI the context it needs, and AI, in turn, helps leaders unlock the full potential of their data. The organizations treating data and AI as an integrated strategy are the ones who will successfully move from pilots to execution to see AI deliver significant impact.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/73104\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go Deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/uk\/resources\/research-reports\/state-of-data-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Data and Analytics<\/a> report<\/li>\n\n\n\n<li>Discover how <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> can unlock the full value of your data across the enterprise<\/li>\n\n\n\n<li>Learn how <a href=\"https:\/\/www.tableau.com\/products\/tableau-next?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Next<\/a> powers analytics for the agentic era<\/li>\n\n\n\n<li>Watch a <a href=\"https:\/\/www.salesforce.com\/uk\/form\/zero-copy-partner-network\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">video explainer series on how the Data 360 Zero Copy Partner Network unlocks your data<\/a><\/li>\n\n\n\n<li>Watch the <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/series\/must-see_keynote_moments_2025\/episode\/episode-s1e1\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Dreamforce keynote<\/a> for free on Salesforce+<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-methodology\"><strong>Methodology:<\/strong><\/h4>\n\n\n\n<p>Data in this report are from two double-anonymous surveys conducted from June 27 through August 13, 2025. The first survey generated 3,800 responses from analytics and IT decision makers from 18 different countries across North America, Latin America, Asia-Pacific, and Europe. The second survey generated 3,852 responses from line-of-business leaders from the same countries. More details can be found in the report. Cultural bias impacts country-level survey results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seventy-six percent of business leaders say they\u2019re under growing pressure to drive business value with data. Yet Salesforce\u2019s new State of Data and Analytics report reveals their biggest hurdle is still incomplete, out-of-date, or poor-quality data. The chasm between businesses\u2019 data demands and their data realities becomes more problematic in the agentic AI era. While [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":73103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[3994],"sf_theme":[],"sf_topic":[8889,4331,8284],"sf_product":[],"sf_industry":[4079],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[8916,4045],"sf_visibility":[],"coauthors":[],"class_list":["post-73104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshots","sf_topic-ai","sf_topic-data","sf_topic-enterprise-ai","sf_industry-high-tech","sf_location-global","sf_collection-fy26-q4","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Reveals Data and Analytics Trends for 2026 - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-analytics-trends-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study: 84% of Technical Leaders Need Data Overhaul for AI Strategies to Succeed\" \/>\n<meta property=\"og:description\" content=\"Seventy-six percent of business leaders say they\u2019re under growing pressure to drive business value with data. Yet Salesforce\u2019s new State of Data and Analytics report reveals their biggest hurdle is still incomplete, out-of-date, or poor-quality data. The chasm between businesses\u2019 data demands and their data realities becomes more problematic in the agentic AI era. 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