{"id":73243,"date":"2025-12-02T11:00:00","date_gmt":"2025-12-02T19:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=73243"},"modified":"2025-12-03T08:51:57","modified_gmt":"2025-12-03T08:51:57","slug":"giving-tuesday-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/giving-tuesday-2025\/","title":{"rendered":"Service in Action: Salesforce Drives Giving Tuesday Impact Across the World"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>In collaboration with Build-A-Bear Foundation and First Book, employees assemble more than 2,500 bears and distribute books for classrooms in five U.S. cities<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Together with employees, Salesforce has contributed more than $16M in corporate matching donations so far this year<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>At Salesforce, <a href=\"https:\/\/www.salesforce.com\/company\/impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">giving back<\/a> isn&#8217;t just a company initiative. It&#8217;s woven into the company&#8217;s identity. Guided by its <a href=\"https:\/\/www.salesforce.com\/company\/our-values\/\" target=\"_blank\" rel=\"noreferrer noopener\">values<\/a> and powered by a global community of employees, customers, and partners, the company has a long-standing commitment to driving meaningful change in the communities where it operates.<\/p>\n\n\n\n<p>This <a href=\"https:\/\/www.givingtuesday.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giving Tuesday<\/a>, that commitment comes to life through coordinated acts of service across the Salesforce ecosystem.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Giving back is core to who we are at Salesforce, and Giving Tuesday is a powerful reminder that small acts of service can create meaningful change.<\/p>\n<cite><strong>Molly Q. Ford, VP, Talent Connection &amp; Engagement, Salesforce<\/strong>&nbsp;<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-employees-spark-a-global-giving-movement\"><strong>Employees spark a global giving movement<\/strong><\/h2>\n\n\n\n<p>Salesforce has fostered a culture where employees apply their skills and resources to causes ranging from education and youth development to human services and environmental stewardship \u2014 contributing more than <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-celebrates-10-million-volunteer-hours\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 million volunteer hours<\/a> to date and more than $16 million in corporate matching donations this year alone.<\/p>\n\n\n\n<p>For Giving Tuesday, teams around the world worked together to deliver joy to young learners and families. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>United States: <\/strong>Employees at Salesforce Towers in San Francisco, New York City, Chicago, Atlanta, and Indianapolis assembled 2,500+ <a href=\"https:\/\/www.buildabear.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Build-A-Bear<\/a> furry friends and distributed 2,500 books with <a href=\"https:\/\/firstbook.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">First Book<\/a> \u2014 reaching 115 first and second grade classrooms in 19 schools across the country.<\/li>\n\n\n\n<li><strong>Zurich:<\/strong> Volunteers packed donated toys for <a href=\"https:\/\/www.petitesuisse.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petite Suisse<\/a> to bring holiday cheer to children in need.<\/li>\n\n\n\n<li><strong>Sydney: <\/strong>Employees assembled 192 care packs for children in long-term hospital care.<\/li>\n\n\n\n<li><strong>India: <\/strong>Teams prepared and served meals to reduce hunger, support sustainable food initiatives, and volunteer directly with vulnerable communities.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/1CF118hBRPzaX6BpDWuhF2.jpg\"  data-uuid=\"1CF118hBRPzaX6BpDWuhF2\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><figcaption class=\"wp-element-caption\"><em>Kyle Zimmer, President and CEO of First Book and Sharon Price John, President and CEO of Build-A-Bear Workshop, share more about their partnership with Salesforce on Giving Tuesday <\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> \u201cGiving back is core to who we are at Salesforce, and Giving Tuesday is a powerful reminder that small acts of service can create meaningful change. These moments of joy and connection remind us why service is such an essential part of our culture.\u201d \u2014 <strong>Molly Q. Ford, VP, Talent Connection &amp; Engagement, Salesforce<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-partnering-with-customers-to-amplify-impact\"><strong>Partnering with customers to amplify impact<\/strong><\/h2>\n\n\n\n<p>Salesforce\u2019s impact is amplified through partnerships with mission-driven customers and organizations that share its commitment to community \u2014 like Build-A-Bear Foundation, the 501(c)(3) charitable arm of <a href=\"https:\/\/www.buildabear.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Build-A-Bear Workshop<\/a>, and the national nonprofit <a href=\"https:\/\/firstbook.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">First Book<\/a>. Inside Salesforce\u2019s U.S. offices, employees built and bundled more than 2,500 teddy bears with 2,500 high-quality books to give students both the practical tools and emotional encouragement that help build confidence as readers.<\/p>\n\n\n\n<p>This collaboration reflects the unique strengths each organization brings: Salesforce\u2019s deeply rooted culture of service; Build-A-Bear Foundation\u2019s commitment to comfort, literacy, and emotional wellbeing; and First Book\u2019s mission to increase educational equity. Together, they created a powerful example of what\u2019s possible when purpose-driven partners unite on behalf of children and educators.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"73242-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"479\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Giving-Tuesday-NYC.jpg?w=1024\" alt=\"Giving Tuesday NYC\" class=\"wp-image-73242\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg 3840w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=300&amp;h=140 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=768&amp;h=359 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=1024&amp;h=479 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=1536&amp;h=719 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=2048&amp;h=958 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=264&amp;h=124 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=500&amp;h=234 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=678&amp;h=317 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=150&amp;h=70 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=412&amp;h=193 412w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=1218&amp;h=570 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Kyle Zimmer, President and CEO of First Book and Sharon Price John, President and CEO of Build-A-Bear Workshop, pose with students and employee volunteers at Salesforce Tower New York Giving Tuesday event. <\/em><\/figcaption><\/figure>\n<div id=\"73242-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"1797\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Giving-Tuesday-NYC.jpg?w=1024\" alt=\"Giving Tuesday NYC\" class=\"wp-image-73242\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg 3840w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=300&amp;h=140 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=768&amp;h=359 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=1024&amp;h=479 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=1536&amp;h=719 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=2048&amp;h=958 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=264&amp;h=124 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=500&amp;h=234 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=678&amp;h=317 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=150&amp;h=70 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=412&amp;h=193 412w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/Giving-Tuesday-NYC.jpg?w=1218&amp;h=570 1218w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><figcaption class=\"wp-element-caption\"><em>Kyle Zimmer, President and CEO of First Book and Sharon Price John, President and CEO of Build-A-Bear Workshop, pose with students and employee volunteers at Salesforce Tower New York Giving Tuesday event. <\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>\u201cAccess to books and joyful learning experiences can change a child\u2019s trajectory,\u201d <strong>said Kyle Zimmer, President and CEO of First Book.<\/strong> \u201cWe\u2019re proud to work with Salesforce and Build-A-Bear to ensure students receive resources that spark imagination, strengthen literacy, and help them feel supported by their broader community.\u201d<\/p>\n\n\n\n<p>\u201cWe are honored to further support our multiyear Foundation partner, First Book, with this special event and to collaborate with Salesforce in bringing joy and comfort to thousands of children,\u201d <strong>said Sharon Price John, President and CEO of Build-A-Bear Workshop.<\/strong> \u201cSeeing employees, students, and partners come together to create something so meaningful shows what\u2019s possible when we continue our mission to add a little more heart to life.\u201d<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div 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href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/73243\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-an-ecosystem-of-giving\"><strong>Building an ecosystem of giving<\/strong><\/h2>\n\n\n\n<p>Since its founding, Salesforce has championed the idea that business is the greatest platform for change. The company pioneered the <a href=\"https:\/\/www.salesforce.com\/company\/pledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">1-1-1 model<\/a> \u2014 committing 1% of equity, employee time, and products to support communities around the world. That innovation sparked <a href=\"https:\/\/www.pledge1percent.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pledge 1%<\/a>, a global movement of <strong>19,000+ companies generating more than $3 billion in new philanthropy worldwide.<\/strong><\/p>\n\n\n\n<p>And today, more than 60,000 nonprofits worldwide run on Salesforce technology for free or at a steep discount, helping them raise more funds, streamline operations, and scale their impact.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explore Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/company\/pledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">1-1-1 model<\/a> in action<\/li>\n\n\n\n<li>Read more about <a href=\"https:\/\/investor.salesforce.com\/news\/news-details\/2025\/Marc-and-Lynne-Benioff-Salesforce-Announce-New-Investments-in-Healthcare-and-Education-Surpassing-1B-in-Lifetime-Contributions-to-the-Bay-Area\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s investments in healthcare and education<\/a><\/li>\n\n\n\n<li>Read more about Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-celebrates-10-million-volunteer-hours\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 million volunteer hour milestone<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In collaboration with Build-A-Bear Foundation and First Book, employees assemble more than 2,500 bears and distribute books for classrooms in five U.S. cities Together with employees, Salesforce has contributed more than $16M in corporate matching donations so far this year At Salesforce, giving back isn&#8217;t just a company initiative. It&#8217;s woven into the company&#8217;s identity. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":73241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[8913],"sf_theme":[4342],"sf_topic":[3988],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[8916],"sf_visibility":[],"coauthors":[],"class_list":["post-73243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-event-coverage-2","sf_theme-stakeholder-capitalism","sf_topic-philanthropy","sf_location-global","sf_collection-fy26-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Celebrates Giving Tuesday 2025 - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/giving-tuesday-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Service in Action: Salesforce Drives Giving Tuesday Impact Across the World\" \/>\n<meta property=\"og:description\" content=\"In collaboration with Build-A-Bear Foundation and First Book, employees assemble more than 2,500 bears and distribute books for classrooms in five U.S. cities Together with employees, Salesforce has contributed more than $16M in corporate matching donations so far this year At Salesforce, giving back isn&#8217;t just a company initiative. 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