{"id":73371,"date":"2025-12-09T05:00:00","date_gmt":"2025-12-09T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=73371"},"modified":"2025-12-10T15:05:39","modified_gmt":"2025-12-10T15:05:39","slug":"informatica-empowers-ai-agent-reasoning","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/informatica-empowers-ai-agent-reasoning\/","title":{"rendered":"Giving AI a Memory: Salesforce and Informatica Empower Your AI Agents to Reason Accurately and Take Action You Trust"},"content":{"rendered":"\n<p>If you\u2019ve ever attempted to move an <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agent<\/a> from a cool demo to production-ready, you\u2019ve likely encountered the &#8220;context gap<em>.<\/em>\u201d It is one of the top reasons why <a href=\"https:\/\/www.rand.org\/pubs\/research_reports\/RRA2680-1.html\" target=\"_blank\" rel=\"noreferrer noopener\">more than 80% of AI projects fail<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/ai-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI models<\/a> are intelligent, but they are corporate-stupid. They know almost everything about the world but almost nothing about your business. Without a shared understanding of your enterprise, the AI agent is forced to guess. It sees your data as high-entropy noise \u2014 a &#8220;customer ID&#8221; is just a string of numbers; a &#8220;shipment status&#8221; is just a phrase. It sees fragments \u2014 a batch in manufacturing, an order in commerce, a ticket in support \u2014 but lacks the <strong>trusted context<\/strong> required to connect those pieces into a meaningful story.<\/p>\n\n\n\n<p>Think about it: You wouldn&#8217;t expect a new employee to make critical decisions without understanding your business history, rules, and current status. <strong>Your AI agents are no different. They need that same shared context to operate effectively, and today we\u2019re changing the game to provide it.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>By combining Salesforce and Informatica\u2019s enterprise metadata with Data 360\u2019s harmonized sub-sec real-time context and MuleSoft\u2019s integration strength, we replace guessing with reasoning.<\/p>\n<cite><strong>Rahul Auradkar, EVP &amp; GM \u2013 Unified Data Services, Data 360 &amp; AI Foundations at Salesforce<\/strong><\/cite><\/blockquote>\n\n\n\n<p>By expanding our <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> portfolio to <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/11\/18\/salesforce-completes-acquisition-of-informatica\/\" target=\"_blank\" rel=\"noreferrer noopener\">include Informatica<\/a> to improve the quality and clarity of your core business data, and <a href=\"https:\/\/www.salesforce.com\/uk\/mulesoft\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft<\/a> to enrich it with operational signals, we\u2019re moving beyond simple data integration to a unified engine that delivers the trusted context your apps and AI agents need to operate intelligently and safely.\u00a0<\/p>\n\n\n\n<p>\u201cAI without context is just guessing or hallucinating,\u201d <strong>said Rahul Auradkar, EVP &amp; GM \u2013 Unified Data Services, Data 360 &amp; AI Foundations at Salesforce<\/strong>. \u201cBy combining Salesforce and Informatica\u2019s enterprise metadata with Data 360\u2019s harmonized sub-sec real-time context and MuleSoft\u2019s integration strength, we replace guessing with reasoning. We aren&#8217;t just unlocking trapped data; we are giving AI the grounding it needs with trusted context to operate safely \u2014 ensuring that when an agent acts, it does so with the full weight of enterprise truth behind it.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/kMDVDorJJZCTga1ZQezjX5.jpg\"  data-uuid=\"kMDVDorJJZCTga1ZQezjX5\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution-a-unified-data-engine-for-trusted-context\">The Solution: A Unified Data Engine for Trusted Context<\/h2>\n\n\n\n<p>To make this possible, Data 360 combines three critical components that give <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> the context and understanding of a human expert.<\/p>\n\n\n\n<p><strong>1. Enterprise Understanding (Data 360 and Informatica): <\/strong>First, apps and AI agents need to understand the definitions of your business. Informatica feeds Data 360 with the deep metadata intelligence required to define your core business entities and their relationships to each other.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enterprise MDM: <\/strong>While Data 360 creates golden records for your customers, Informatica brings Master Data Management (MDM) for the rest of the business objects \u2014 products, suppliers, assets, and more. This creates a shared data vocabulary, helping to ensure your apps and AI agents understand that Part A in the warehouse is the same as &#8220;SKU-123&#8221; in the catalog.<\/li>\n\n\n\n<li><strong>Data Catalog: <\/strong>We\u2019re combining Salesforce\u2019s metadata model with Informatica\u2019s enterprise-wide data catalog to create a single view of your data across systems. This gives your apps and AI agents a map of assets residing in your on-premise systems, <a href=\"https:\/\/www.salesforce.com\/uk\/data\/what-is-a-data-lake\/\" target=\"_blank\" rel=\"noreferrer noopener\">data lakes<\/a>, and legacy infrastructure.<\/li>\n\n\n\n<li><strong>Data Lineage<\/strong>: This acts as the data verification layer. It traces the full journey of your data from origin to consumption, showing every transformation along the way. That means an AI agent knows where a piece of data came from, how it was produced, and whether it\u2019s fresh enough to trust.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Connected Signals and Action (MuleSoft):&nbsp;<\/strong>Second, apps and AI agents rely on signals from every system to understand context. MuleSoft connects those systems and surfaces the operational signals that let AI interpret what\u2019s happening and trigger secure, meaningful actions.<\/p>\n\n\n\n<p><strong>3. Unified Data Context (Data 360): <\/strong>Finally, we need a place to synthesize and activate this information. Data 360 is the memory. It combines the rich business context from Informatica with the operational signals from MuleSoft into a single, harmonized context interface for your apps and AI agents.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using <strong>Zero Copy<\/strong>, it makes this rich context available to every agent without moving data. This allows apps and AI agents to access any data in your enterprise without incurring the storage costs associated with copying it.<\/li>\n\n\n\n<li>This helps to ensure that whether an AI agent is analyzing a trend or executing a product return, it is operating on a single, shared, and up-to-the-second view of the customer, the business, and its policies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-agentforce-360-the-agentic-enterprise-platform-built-on-trusted-context-nbsp\">Agentforce 360: The Agentic Enterprise Platform Built on Trusted Context&nbsp;<\/h2>\n\n\n\n<p>Agentforce 360 is built on four layers, and it all begins with the data layer. This layer gives AI the trusted enterprise context it needs to understand the business: its definitions, its history, and what is happening right now. Data 360, Informatica, and MuleSoft work together to deliver that understanding.<\/p>\n\n\n\n<p>Here\u2019s how the platform comes together:<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"73370-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/image_1f93d8.png?w=1024\" alt=\"\" class=\"wp-image-73370\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png 1600w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"73370-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/image_1f93d8.png?w=1024\" alt=\"\" class=\"wp-image-73370\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png 1600w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/12\/image_1f93d8.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>The Data Layer: <\/strong>Everything starts with the data foundation we just described. This layer combines Data 360, Informatica, and MuleSoft to deliver trusted context. This layer gives Agentforce memory and understanding. It doesn&#8217;t just see a &#8220;refund request&#8221;; it sees the lineage, the real-time status, and also the context that includes the customer profile, allowing it to reason with the clarity of a human expert.<\/p>\n\n\n\n<p><strong>The App Layer: <\/strong>Agents shouldn&#8217;t have to relearn your business from scratch. This layer gives them access to 20 years of business logic and workflows already built into Salesforce. Agents can instantly tap into established logic across Sales, Service, Marketing, and Commerce, helping to ensure that every automated action follows your business&#8217;s existing rules.<\/p>\n\n\n\n<p><strong>The Agent Layer: <\/strong>This is the command center where you build, govern, and orchestrate your AI agents. With Agentforce, you can deploy specialist agents for specific tasks such as a campaign agent or supply chain agent. Furthermore, with <a href=\"https:\/\/www.mulesoft.com\/uk\/ai\/agent-fabric?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft Agent Fabric<\/a>, you aren\u2019t limited to the Salesforce ecosystem \u2014 you can orchestrate and govern third-party agents (like those built on AWS or OpenAI) alongside your native Agentforce agents from a single control plane.<\/p>\n\n\n\n<p><strong>The Experience Layer: <\/strong>Finally, your Agentforce needs to be where your customers and employees are. The experience layer allows you to deploy Agentforce to every employee or customer channel. Whether it\u2019s a voice experience on an 800 number, a chat on your website, or embedded directly inside Slack or ChatGPT, the agent carries its trusted context and security with it.<\/p>\n\n\n\n<p>All four layers reinforce one another, with the data layer providing the trusted context that makes the rest effective.&nbsp;<\/p>\n\n\n\n<p><strong>An Open and Extensible Foundation:<\/strong> Most critically, these four layers of Agentforce 360 come together as an open and extensible platform, allowing you to integrate with your existing applications and systems. You can ingest data from any source in the data layer, write custom code or automations in the app layer, orchestrate Agentforce and third-part agents together in the agent layer, and embed agents into channels in the experience layer. Agentforce 360 meets you where you are.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/73371\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-builders-are-saying\">What Builders Are Saying<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/customer-stories\/wyndham\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wyndham Hotels &amp; Resorts<\/a> and Yamaha Motor Corporation are already using this approach to break down silos between their diverse business units.<\/p>\n\n\n\n<p>\u201cAt our scale, inconsistent definitions across systems used to slow decision-making and limit what AI could automate,\u201d <strong>said Scott Strickland, Chief Commercial Officer at Wyndham Hotels &amp; Resorts<\/strong>. \u201cThe combination of Informatica, Data 360, MuleSoft, and Agentforce is giving us a clear, trusted view of hotels, guests, and franchisees. That level of context is helping us move faster and automate processes that used to require significant manual effort.\u201d<\/p>\n\n\n\n<p>&#8220;Salesforce\u2019s acquisition of Informatica accelerates our ability to build a unified, trusted data ecosystem across Yamaha,\u201d <strong>said Andy McCann, Digital Transformation Architect at Yamaha Motor Corporation, USA<\/strong>. \u201cBy bringing these platforms together, we can finally break down long-standing data silos and give every business unit \u2014 from Motorsports to Marine to Watercraft \u2014 access to clean, governed, consistently modeled data. This strengthens our \u2018One Yamaha\u2019 strategy by enabling shared insights, seamless customer experiences, and a more synchronized global digital foundation. Most importantly, it positions us to safely scale AI-driven personalization, automation, and innovation across the entire Yamaha customer journey.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\">More Information<\/h4>\n\n\n\n<p>Informatica, Data 360, MuleSoft, and Agentforce 360 Platform are available today. Customers can start gaining trusted context across their existing enterprise systems immediately by deploying these products together. Pricing varies by edition and usage. For more information, please contact your Salesforce account executive.<\/p>\n\n\n\n<p>The Futurum Signal Agentic AI Platforms for Enterprise report lists Salesforce as the top-ranked agentic AI platform in the following categories: Business Value, Strategic Vision, Go-To-Market Execution, and Ecosystem Alignment (October 2025).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/informatica\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Salesforce + Informatica<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Salesforce Data 360<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mulesoft.com\/platform\/enterprise-integration?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how MuleSoft connects enterprise systems<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Explore Agentforce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/11\/18\/salesforce-completes-acquisition-of-informatica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Informatica acquisition announcement<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever attempted to move an AI agent from a cool demo to production-ready, you\u2019ve likely encountered the &#8220;context gap.\u201d It is one of the top reasons why more than 80% of AI projects fail. AI models are intelligent, but they are corporate-stupid. They know almost everything about the world but almost nothing about [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":73369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[8906],"sf_theme":[8887],"sf_topic":[8727,8889,4074,4331,4069],"sf_product":[8438,4290,3999],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[8916],"sf_visibility":[],"coauthors":[],"class_list":["post-73371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-news-announcements-product-2","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_topic-automation","sf_topic-data","sf_topic-trust","sf_product-agentforce","sf_product-data-cloud","sf_product-mulesoft","sf_location-global","sf_collection-fy26-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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