{"id":73594,"date":"2026-02-19T06:00:00","date_gmt":"2026-02-19T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=73594"},"modified":"2026-02-19T15:36:14","modified_gmt":"2026-02-19T15:36:14","slug":"state-of-marketing-2026","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/","title":{"rendered":"80% of UK Marketers Have Adopted AI, Yet Still Send One-Way, Generic Campaigns"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers increasingly expect brands to support back-and-forth conversations, according to 82% of UK marketers<\/li>\n\n\n\n<li>Yet less than half say they\u2019re able to reliably reply to email and SMS\/text communication<\/li>\n\n\n\n<li>81% of marketers would trust AI to respond to customers to help scale efforts \u2014 but are held back by disjointed or irrelevant data<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Customers today want brand interactions to feel like interacting with an LLM: instant, conversational, and personalised. Yet 65% of marketers still struggle to promptly respond to customers and 84% confess to running generic campaigns, according to 250 marketers in the UK who were surveyed as part of a 4,500 global sample for <a href=\"https:\/\/www.salesforce.com\/uk\/marketing\/resources\/state-of-marketing-report\/conf\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s Tenth Edition State of Marketing <\/a>report.\u00a0<\/p>\n\n\n\n<p>\u201cWe are using the most powerful technology in history to send more one-way spam, faster,\u201d said Bobby Jania, Salesforce Agentforce Marketing CMO. \u201cYou can\u2019t give a customer a personalised recommendation or reply if your AI doesn&#8217;t actually know who they are.\u201d&nbsp;<\/p>\n\n\n\n<p>The research suggests the culprit isn\u2019t lack of effort: it\u2019s lack of usable data. Siloed systems and poor data quality remain the top barriers to the promises of AI-driven personalisation.&nbsp;<\/p>\n\n\n\n<p>The good news is: marketers with unified customer data have an early advantage over those with disjointed data sources.&nbsp; Marketing teams who\u2019ve satisfactorily unified their data are 42% more likely to regularly respond to customers compared to those who aren\u2019t fully satisfied with their data underpinnings. They are also 60% more likely to use AI agents to help scale their efforts.<\/p>\n\n\n\n<p>&#8220;Every marketer has access to the same AI models. So what separates the winners? Relevant context,&#8221; said Jania. &#8220;Being able to harness the right context is the difference between an AI that automates the status quo and an Agent that actually grows your business.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Being able to harness the right context is the difference between an AI that automates the status quo and an Agent that actually grows your business.<\/p>\n<cite>Bobby Jania, Salesforce Agentforce Marketing CMO<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dig-deeper\"><strong>Dig deeper<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-is-the-biggest-personalization-bottleneck\"><strong>Data is the biggest personalization bottleneck<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cross-departmental silos strand marketers in one-way communications.<\/strong>\n<ul class=\"wp-block-list\">\n<li>82% of UK marketers say customers now expect two-way conversations \u2014 the ability to reply to a marketing message and get an actual response. But 65% struggle to respond promptly because they can&#8217;t access the context they need.<\/li>\n\n\n\n<li>Only 60% have complete access to service data, 51% to sales data, and 50% to commerce data.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Per Jania, \u201cthe gap between <em>what we do<\/em> (Campaigns) and <em>what they want <\/em>(Conversations) has never been wider. But for the first time, we have the technology to close it.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers look to AI to scale personalization efforts.<\/strong>\n<ul class=\"wp-block-list\">\n<li>79% of marketers say they need more personalised content than they\u2019re able to produce and even more (80%) are turning to AI to help close the gap.<\/li>\n\n\n\n<li>Perhaps unsurprisingly, their top AI use case is personalising content.\u00a0<\/li>\n\n\n\n<li>AI can help scale personalisation efforts, but the research shows most marketers are still getting tripped up: 98% of marketers hit barriers to personalisation, and data issues are the most common culprits.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High performers have narrowed this gap.&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>A notable exception: marketers using AI agents report higher satisfaction with cross-functional data access. Whether that&#8217;s because deploying agents forced them to unify data first, or because the agents themselves improved connectivity, isn&#8217;t clear.\n<ul class=\"wp-block-list\">\n<li>75% of marketers with AI are satisfied with their ability to connect touchpoints compared to 60% of those without AI.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Globally, high performing marketers are 2.8 times more likely to use customer data to create relevant experiences and 2.4 times more likely to have unified their data sources.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u201cAgentic marketing is the next great evolution in our field: marketing that stops speaking at customers and starts engaging with them.\u201d said Jania. \u201cBecause if we don\u2019t deliver that, consumers will find a brand that will.\u201d\u00a0<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73752\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/04\/22\/salesforce-google-cloud-launch-new-integrations-deep-context\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce and Google Cloud Launch New Integrations\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=1024&amp;h=576 1024w, 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Salesforce-and-Google-Cloud-Launch-New-Integrations-so-AI-Agents-Can-Act-with-Deep-Context-Across-Tools-and-Teams.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/04\/22\/salesforce-google-cloud-launch-new-integrations-deep-context\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce and Google Cloud Enable AI Agents to Act Across Both Platforms with Deep Context and End-to-End Workflows\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73756\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/04\/20\/chiesi-group-agentforce-life-sciences-transforms-customer-engagement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=1024\" class=\"content-card__image\" alt=\"Chiesi Group selects Salesforce Agentforce Life Sciences.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Chiesi-Tile.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/04\/20\/chiesi-group-agentforce-life-sciences-transforms-customer-engagement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tChiesi Group Selects Salesforce Agentforce Life Sciences to Transform Customer Engagement\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/posts\/73594\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ai-rewrites-the-rules-of-discovery-and-engagement\"><strong>AI rewrites the rules of discovery and engagement<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers are caught between old playbooks and new realities.<\/strong>\n<ul class=\"wp-block-list\">\n<li>Nearly two-thirds (62%) say they&#8217;re struggling to keep up with changing customer behaviors, and 45% haven&#8217;t figured out how to adapt their strategies to the widespread use of AI.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer behaviors \u2013 and expectations \u2014 are already measurably different thanks to AI.<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/new-front-door-to-the-internet-winning-in-the-age-of-ai-search\" target=\"_blank\" rel=\"noreferrer noopener\">Half of all Google searches<\/a> now feature AI summaries that bypass brand websites entirely \u2014 shrinking the top of the marketing funnel \u2014 while customers increasingly <a href=\"https:\/\/www.salesforce.com\/news\/stories\/emerging-llm-search-for-holidays\/\" target=\"_blank\" rel=\"noreferrer noopener\">consult LLMs for purchase decisions.<\/a>\u00a0<\/li>\n\n\n\n<li>This holiday season alone, AI and agents <a href=\"https:\/\/www.salesforce.com\/news\/stories\/2025-holiday-shopping-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">drove 20% of global orders<\/a> \u2014 $262 billion in sales \u2014 signaling a significant shift in how people discover and shop.<\/li>\n\n\n\n<li>84% of marketers have observed that AI is raising customer expectations, with 82% of marketers noting customers increasingly expect two-way conversations across all channels<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spotlight: Answer Engine Optimization (AEO): the two-way conversation consumers are already having.<\/strong>\n<ul class=\"wp-block-list\">\n<li>The majority (84%) of UK marketers say AI is reshaping their SEO strategy, and 90% have already begun optimising for AI-generated responses for places like ChatGPT and Google&#8217;s AI Overview.\u00a0<\/li>\n\n\n\n<li>Intriguingly: while it&#8217;s harder for marketers to capture attention when AI synthesises answers from multiple sources, the resulting customer engagement is more personalised and specific, signaling high intent.<\/li>\n\n\n\n<li>High performing marketers \u2014 those who get the highest returns on their marketing spend \u2014 are 2.2 times more likely than underperformers to have optimised for AI search.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u201cThe old playbook of &#8220;broadcast and pray&#8221; is broken. Customers have moved on,\u201d Jania noted.\u00a0 \u201cThey aren&#8217;t clicking ten blue links on Google anymore; they are getting answers from AI. And as AI-driven interfaces compress discovery into fewer moments, brands have fewer chances to earn attention. That\u2019s why if you aren&#8217;t optimised for this &#8220;Answer Engine&#8221; world, you\u2019re invisible.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-explore-further\"><strong>Explore Further:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/uk\/marketing\/resources\/state-of-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Marketing report <\/a>for the latest perspectives on AI, data, and personalization<\/li>\n\n\n\n<li>Learn how to act on every customer message in real time with <a href=\"https:\/\/www.salesforce.com\/blog\/agentforce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a><\/li>\n\n\n\n<li>Discover how customers like PepsiCo use Agentforce to <a href=\"https:\/\/www.salesforce.com\/customer-stories\/pepsico-data-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">power personalised marketing<\/a> across their many brands<\/li>\n\n\n\n<li>See how UChicago Medicine\u2019s marketing team uses Agentforce to <a href=\"https:\/\/www.salesforce.com\/customer-stories\/uchicago-medicine-data-360-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">run targeted campaigns<\/a> that help save lives.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-methodology\"><strong>Methodology:<\/strong><\/h4>\n\n\n\n<p>Data in this report are from a double-anonymous survey conducted from October 8 to November 17, 2025. The survey generated 4,450 responses from marketing decision makers across North America, Latin America, Asia-Pacific, and Europe.&nbsp;<\/p>\n\n\n\n<p>Performance levels referenced in the report were determined as follows: high performers reported complete satisfaction with the overall outcomes of their marketing investments. Moderate performers reported high satisfaction with the overall outcomes of their marketing investments. Underperformers reported moderate or less satisfaction with the overall outcomes of their marketing investments.<\/p>\n\n\n\n<p>For more demographic information, please refer to the <a href=\"https:\/\/www.salesforce.com\/marketing\/resources\/state-of-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Customers today want brand interactions to feel like interacting with an LLM: instant, conversational, and personalised. Yet 65% of marketers still struggle to promptly respond to customers and 84% confess to running generic campaigns, according to 250 marketers in the UK who were surveyed as part of a 4,500 global sample for Salesforce\u2019s [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":73606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[8924],"sf_theme":[8887],"sf_topic":[8727,8889,4056],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[4045],"sf_visibility":[],"coauthors":[],"class_list":["post-73594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-snapshot-research","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_topic-marketing","sf_location-global","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>75% of Marketers Have Adopted AI Yet Use It For One Way, Generic Campaigns<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"80% of UK Marketers Have Adopted AI, Yet Still Send One-Way, Generic Campaigns\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways Customers today want brand interactions to feel like interacting with an LLM: instant, conversational, and personalised. Yet 65% of marketers still struggle to promptly respond to customers and 84% confess to running generic campaigns, according to 250 marketers in the UK who were surveyed as part of a 4,500 global sample for Salesforce\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T15:36:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/UK_AI-Rewrites-Marketing-Rules-80-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"80% of UK Marketers Have Adopted AI, Yet Still Send One-Way, Generic Campaigns\",\"datePublished\":\"2026-02-19T14:00:00+00:00\",\"dateModified\":\"2026-02-19T15:36:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/\"},\"wordCount\":1076,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/UK_AI-Rewrites-Marketing-Rules-80-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/\",\"name\":\"75% of Marketers Have Adopted AI Yet Use It For One Way, Generic Campaigns\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/UK_AI-Rewrites-Marketing-Rules-80-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png\",\"datePublished\":\"2026-02-19T14:00:00+00:00\",\"dateModified\":\"2026-02-19T15:36:14+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/state-of-marketing-2026\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/UK_AI-Rewrites-Marketing-Rules-80-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/02\/UK_AI-Rewrites-Marketing-Rules-80-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png\",\"width\":1200,\"height\":675,\"caption\":\"UK_AI Rewrites Marketing Rules; 80% of Marketers Have Adopted AI, Yet Still Use It To Send One-Way, Generic Campaigns\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. 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