{"id":74209,"date":"2026-09-21T11:37:37","date_gmt":"2026-09-21T10:37:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=74209"},"modified":"2026-09-21T11:47:20","modified_gmt":"2026-09-21T10:47:20","slug":"dreamforce-live-2026","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/uk\/news\/stories\/dreamforce-live-2026\/","title":{"rendered":"Dreamforce &#8217;26 Live: UK &amp; Ireland Highlights You Missed"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"h-dreamforce-26-live\" class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1\">Dreamforce &#8217;26 Live<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Welcome to the UKI Newsroom\u2019s coverage of <a href=\"https:\/\/www.salesforce.com\/uk\/news\/collections\/dreamforce-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2026<\/a>.\u00a0Below you\u2019ll find news\u00a0and highlights as they happened.<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-next-up-agentforce-world-tour-london-excel-15-october\" class=\"wp-block-heading\"><strong>Next Up: Agentforce World Tour London, ExCeL, 15 October<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"74395-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?strip=all&#038;quality=95\" alt=\"World Tour London 15 October 2026\" class=\"wp-image-74395\" style=\"width:544px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg 800w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=768&amp;h=768 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=264&amp;h=264 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=365&amp;h=365 365w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=193&amp;h=193 193w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<div id=\"74395-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?strip=all&#038;quality=95\" alt=\"World Tour London 15 October 2026\" class=\"wp-image-74395\" style=\"width:544px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg 800w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=768&amp;h=768 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=264&amp;h=264 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=365&amp;h=365 365w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/World-Tour-London-15-October-2026.jpg?w=193&amp;h=193 193w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\" id=\"h-dreamforce-may-be-over-but-the-uki-agentic-enterprise-story-returns-to-excel-london-on-15-october-for-agentforce-world-tour-where-customers-and-partners-will-see-how-humans-and-agents-are-already-driving-customer-success-together\">Dreamforce may be over, but the UKI <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a> story returns to ExCeL London on 15 October for Agentforce World Tour, where customers and partners will see how humans and agents are already driving customer success together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-expect-keynotes-showcasing-breakthrough-innovations-hands-on-workshops-and-live-demos-and-networking-with-uk-industry-peers\">Expect keynotes showcasing breakthrough innovations, hands-on workshops and live demos, and networking with UK industry peers. Find out more <a href=\"https:\/\/www.salesforce.com\/uk\/events\/london\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-find-out-more-here-see-you-there\">See you there!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>17 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-customer-success\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-box-amp-engine-share-lessons-on-becoming-an-agentic-enterprise\" class=\"wp-block-heading\">Box &amp; Engine Share Lessons on Becoming an Agentic Enterprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce customers are at the forefront of the <a href=\"https:\/\/www.salesforce.com\/uk\/welcome-to-the-agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic revolution<\/a>, and they&#8217;re already seeing real-world value from it. Early adopters like Box and Engine are finding new efficiencies and improving the experiences of their own customers at scale. But these kinds of tech shifts don&#8217;t happen easily, and there are a lot of learning moments along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olivia Nottebohm, Chief Operating Officer, Box and Demetri Salvaggio, VP, Customer Experience &amp; Operations, Engine share their advice for companies looking to become <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic enterprises<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I think we&#8217;re definitely past the point where there&#8217;s any question as to whether AI can do the thing we want it to do,&#8221; said Nottebohm. &#8220;It is incredibly powerful and obviously continues to get more powerful every day. And it is much more about the human behavior and really starting with that and making sure that the innovation is done by the very people who then have to adopt it.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the full conversation:<\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7506383431644213248?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-on-the-ground\" class=\"wp-block-heading\"><strong><em>On The Ground<\/em><\/strong><\/h4>\n\n\n\n<h2 id=\"h-views-from-day-2\" class=\"wp-block-heading\">Views from Day 2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Check out some of the photos from Dreamforce Day 2. For more imagery, visit the <a href=\"https:\/\/www.salesforce.com\/news\/media-collection\/dreamforce-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official Dreamforce 2026 media library<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"DF26 Day 2 3\" class=\"wp-block-jetpack-slideshow_image wp-image-74375\" data-id=\"74375\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JM1_6796.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JM1_6796.jpg 7000w, 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-2SM00102.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4667\" alt=\"DF Day 2 1\" class=\"wp-block-jetpack-slideshow_image wp-image-74374\" data-id=\"74374\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg 7000w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-AS101145.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"DF26 Day 2 8\" class=\"wp-block-jetpack-slideshow_image wp-image-74380\" data-id=\"74380\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg 7000w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=2048&amp;h=1366 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260916-JR1_8788.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-social-highlights\" class=\"wp-block-heading\"><em>Social Highlights<\/em><\/h4>\n\n\n\n<h2 id=\"h-three-shifts-defining-the-agentic-era-zahra-bahrololoumi-cbe-ceo-uki-at-salesforce\" class=\"wp-block-heading\">Three Shifts Defining the Agentic Era &#8211; Zahra Bahrololoumi CBE, CEO UKI at Salesforce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From an electric Dreamforce, <a href=\"https:\/\/www.linkedin.com\/in\/zahrabahrololoumi\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BK2lYCji%2BQdeScRxY%2Fj8mIA%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Zahra Bahrololoumi CBE, CEO UKI at Salesforce<\/a> on LinkedIn highlighted three major shifts that are now defining the <a href=\"https:\/\/www.salesforce.com\/uk\/welcome-to-the-agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic era<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/08\/26\/salesforce-and-anthropic-announce-claudeforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claudeforce<\/a>, combining Anthropic&#8217;s intelligence with Salesforce&#8217;s trusted platform<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/aiforce-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">AIforce<\/a>, bringing Salesforce to any workflow or surface; and<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360<\/a>, uniting humans, data, and autonomous agents through Slack.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For UKI customers, Bahrololoumi&#8217;s clear: this isn&#8217;t a future vision, it&#8217;s ready to deploy today, The countdown to <a href=\"https:\/\/www.salesforce.com\/uk\/events\/london\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce World Tour London<\/a> on October 15th is on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the LinkedIn video below, and post <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:ugcPost:7505976017673420800\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> &#8211; and highlights from our last Agentforce World Tour London <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-world-tour-london-live-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7505976017673420800?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>16 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-dreamforce-news\" class=\"wp-block-heading\"><em>Dreamforce News<\/em><\/h4>\n\n\n\n<h2 id=\"h-dreamforce-day-2-salesforce-expands-missionforce-live-nation-scales-agentforce-for-fans\" class=\"wp-block-heading\"><strong>Dreamforce Day 2: Salesforce Expands Missionforce, Live Nation Scales Agentforce for Fans<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s Dreamforce Day 2 &#8211; here&#8217;s what you need to know:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/missionsforce-expansion-agents-nvidia-openai-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce announced new Missionforce capabilities that give government agencies greater control over how they develop, customize, and deploy AI<\/strong><\/a> <strong>while streamlining policy execution, enhancing operations, and improving citizen support.<\/strong> Salesforce also announced a new Missionforce partnership with OpenAI to bring its leading AI models to secure government environments. Salesforce is also bringing NVIDIA models and accelerated computing into Missionforce to enable customers in highly sensitive industries to train, tune, and deploy mission-specific models on their own critical data. <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/missionsforce-expansion-agents-nvidia-openai-partnerships\/\">Read more<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/missionsforce-one-year-anniversary\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Missionforce marked one year of its agentic platform for government<\/strong><\/a> <strong>that brings trusted AI, data, apps, and cloud technology to the government&#8217;s most critical missions.<\/strong> Today, Salesforce supports some of the government&#8217;s most complex and consequential missions across more than 30 countries, 60 U.S. federal agencies, all 15 U.S. Cabinet departments, all 50 states, and all six branches of the U.S. military. <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/missionsforce-one-year-anniversary\/\">Read more<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/09\/16\/live-nation-agentforce-expansion\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Salesforce and Live Nation Entertainment announced an expansion of Live Nation&#8217;s use of Agentforce<\/strong><\/a><strong>, bringing 24\/7 fan support to Live Nation venues across the U.S.<\/strong> <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/09\/16\/live-nation-agentforce-expansion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a>, and watch the video below.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The opportunity with AI is to make experiences people already love even better.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Erin Oles, President, Chief Marketing Officer, Salesforce<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/j94sJmPmvrGgKk8qf96A2w.jpg\"  data-uuid=\"j94sJmPmvrGgKk8qf96A2w\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-on-the-ground-0\" class=\"wp-block-heading\"><em>On The Ground<\/em><\/h4>\n\n\n\n<h2 id=\"h-we-are-in-the-midst-of-an-interface-revolution-and-it-is-about-to-transform-the-enterprise-keynote-recap\" class=\"wp-block-heading\"><strong>We are in the Midst of an Interface Revolution, and it is about to Transform the Enterprise &#8211; Keynote Recap<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;When you put all those things together, you get AIforce,&#8221; said Marc Benioff, Chair and CEO, Salesforce at today&#8217;s Dreamforce keynote. &#8220;You get those capabilities and you get this live interface that untraps the value.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce executives, partners, and customers joined Marc Benioff, Chair and CEO, Salesforce to discuss the power of combining AI&#8217;s probabilistic intelligence with enterprise intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Jensen Huang, President and CEO, NVIDIA said, &#8220;The sky&#8217;s the limit for every industry, for every single country, so engage AI, don&#8217;t get left behind.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the keynote in under 7 minutes below.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Dreamforce 2026 Keynote in Under 7 Minutes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SCbNRvimkRA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-on-the-ground-1\" class=\"wp-block-heading\"><em>On The Ground<\/em><\/h4>\n\n\n\n<h2 id=\"h-views-from-day-1\" class=\"wp-block-heading\">Views from Day 1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Check out some of the photos from Dreamforce Day 1 &#8211; from the campground, main keynote, and breakout sessions. For more imagery, visit the <a href=\"https:\/\/www.salesforce.com\/news\/media-collection\/dreamforce-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official Dreamforce 2026 media library<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 702)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4801\" alt=\"Dreamforce 2026\" class=\"wp-block-jetpack-slideshow_image wp-image-74342\" data-id=\"74342\" data-aspect-ratio=\"1024 \/ 702\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg 7000w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=300&amp;h=206 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=768&amp;h=527 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=1024&amp;h=702 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=1536&amp;h=1053 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=2048&amp;h=1405 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=264&amp;h=181 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=500&amp;h=343 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=150&amp;h=103 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=281&amp;h=193 281w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM1_5451.jpg?w=1218&amp;h=835 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4667\" alt=\"Dreamforce 2026 image 1\" class=\"wp-block-jetpack-slideshow_image wp-image-74333\" data-id=\"74333\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg 7000w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-_1SM0423.jpg?w=500&amp;h=333 500w, 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-EL1_7802.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-EL1_7802.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-EL1_7802.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"Dreamforce 2026 image 8\" class=\"wp-block-jetpack-slideshow_image wp-image-74340\" data-id=\"74340\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg 7000w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=2048&amp;h=1366 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4280.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"Dreamforce 2026 image 9\" class=\"wp-block-jetpack-slideshow_image wp-image-74341\" data-id=\"74341\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg 7000w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=2048&amp;h=1366 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/DF26-SF-260915-JM2_4209.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-customer-success-0\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-t-he-adecco-group-rolls-out-agentforce-coworker-across-40-countries\" class=\"wp-block-heading\">T<strong>he Adecco Group Rolls Out Agentforce Coworker Across 40 Countries<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"74332-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=1024\" alt=\"789_0926_T30_Linked Tile- Adecco Group announces global Agentforce Coworker rollout across 40 countries_a_v1_091426\" class=\"wp-image-74332\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg 1201w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"74332-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"676\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=1024\" alt=\"789_0926_T30_Linked Tile- Adecco Group announces global Agentforce Coworker rollout across 40 countries_a_v1_091426\" class=\"wp-image-74332\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg 1201w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T30_Linked-Tile-Adecco-Group-announces-global-Agentforce-Coworker-rollout-across-40-countries_a_v1_091426-1.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.adeccogroup.com\/our-group\/media\/press-releases\/adecco-group-salesforce-agentforce-40-countries\">The Adecco Group announced it is scaling Salesforce&#8217;s Agentforce Coworker to more than 40 countries<\/a>, extending access to roughly 27,000 employees worldwide. The expansion follows a successful pilot in the UK and France and marks one of the largest agentic AI rollouts among Salesforce customers to date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denis Machuel, CEO of the Adecco Group, will join Marc Benioff, chair and CEO of Salesforce at the main Dreamforce keynote today to discuss human-centric AI.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We are seeing the biggest redesign of work since the internet; we need to enable our people with technology and new ways of working. Building on our successful recruitment agentification, the rollout of Coworker means our teams have access to a single interface that knows candidate history, client context for the moment when human judgment matters the most.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Denis Machuel, CEO, The Adecco Group<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Adecco Group is deploying <a href=\"https:\/\/www.salesforce.com\/uk\/gentforce\/coworker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Coworker<\/a>, built on Anthropic&#8217;s Claude and embedded directly in the Salesforce platform, giving sales and recruitment teams a single interface to surface priority prospects, prepare sales briefs, and launch pre-screening, recruiter, or onboarding agents.<\/li>\n\n\n\n<li>This builds on Adecco&#8217;s existing agentic AI recruitment deployment already live across 10 countries, representing 50% of its business revenues, which has driven more than 2.5 million agent-candidate interactions since April 2025.<\/li>\n\n\n\n<li>The rollout is backed by an unlimited Agentforce 360 enterprise agreement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full release on <a href=\"https:\/\/www.adeccogroup.com\/our-group\/media\/press-releases\/adecco-group-salesforce-agentforce-40-countries\" target=\"_blank\" rel=\"noreferrer noopener\">Adecco\u2019s newsroom<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-enterprise-ai-you-can-buy-the-model-you-can-t-buy-the-trust\" class=\"wp-block-heading\"><strong>Enterprise AI: You Can Buy the Model. You Can&#8217;t Buy the Trust.<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"72309-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=1024\" alt=\"Smiling young woman types at a laptop.\" class=\"wp-image-72309\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"72309-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=1024\" alt=\"Smiling young woman types at a laptop.\" class=\"wp-image-72309\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/05\/Combating-Hallucinations-and-Cultivating-Consistency_-How-Salesforce-is-Leading-the-Path-Towards-Trusted-AI-Adoption.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">As Dreamforce gets underway, Franny Hsiao, PhD, Salesforce&#8217;s Chief AI Advisor and Head of the Graduate AI Builder Program, published a byline in <a href=\"https:\/\/diginomica.com\/enterprise-ai-you-can-buy-model-you-cant-buy-trust\" target=\"_blank\" rel=\"noreferrer noopener\">Diginomica<\/a> arguing that better intent hasn&#8217;t produced better adoption, because &#8220;the last mile is human and it has to be led, not installed.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hsiao outlines five things that separate enterprises who succeed with AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They build psychological safety before mandating adoption<\/li>\n\n\n\n<li>They lead with human-centric design, treating AI as collaborative intelligence rather than replacement<\/li>\n\n\n\n<li>They redesign roles, workflows, and org structures instead of bolting AI onto broken processes<\/li>\n\n\n\n<li>They pull every change lever together \u2014 leadership, enablement, incentives, and governance<\/li>\n\n\n\n<li>They grow talent under leaders who&#8217;ve genuinely internalized AI themselves, not just adoption program managers<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">You can buy the models. You can stand up the agents. You cannot buy psychological safety, re-designed roles, an inclusive and empowered workforce, or leaders who have genuinely internalized the new way of working.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Franny Hsiao, Chief AI Advisor and Head of the Graduate AI Builder Program, Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">One striking example: at DAWN cafe in Tokyo, servers are avatar robots remotely piloted by people with severe disabilities, including ALS \u2014 giving them income and a workplace they couldn&#8217;t physically enter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trust is exactly the thread AIforce is pulling on at Dreamforce this week. In <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1779838625396001G90y\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Navigating Trust in the Modern Salesforce Ecosystem<\/em><\/a> on Wednesday, WithSecure&#8217;s Head of Threat Intelligence will break down how trust moves across the entire Salesforce workflow, from <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> and <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> to <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/?d=cta-body-promo-8\">AIforce<\/a> and every connected integration, and give attendees a framework to reason about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full byline on Diginomica <a href=\"https:\/\/diginomica.com\/enterprise-ai-you-can-buy-model-you-cant-buy-trust\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>15 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-dreamforce-news-0\" class=\"wp-block-heading\"><em>Dreamforce News<\/em><\/h4>\n\n\n\n<h2 id=\"h-dreamforce-day-1-is-here-salesforce-unveils-aiforce-koa-reasoning-model-and-new-ai-partnerships\" class=\"wp-block-heading\">Dreamforce Day 1 is Here: <strong>Salesforce Unveils AIforce, Koa Reasoning Model, and New AI Partnerships<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"74304-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=1024\" alt=\"Salesforce Unveils the Future of Enterprise Software: AIforce\" class=\"wp-image-74304\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"74304-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=1024\" alt=\"Salesforce Unveils the Future of Enterprise Software: AIforce\" class=\"wp-image-74304\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_Dreamforce_T24_Salesforce-Introduces-AIforce-Bringing-Trusted-Enterprise-Intelligence-Everywhere_a_v1_091126.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Salesforce kicked off Dreamforce with a wave of announcements putting AI agents at the centre of the enterprise, spanning new models, deepened cloud partnerships, and industry innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what you need to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce unveiled <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/?d=cta-body-promo-8\">AIforce<\/a>, extending the full power of its platform to any interface<\/strong>, letting customers bring agentic AI wherever their teams already work. This means businesses can deploy trusted, data-grounded AI across any channel or device without rebuilding their existing tech stack. <a href=\"http:\/\/www.salesforce.com\/uk\/news\/stories\/aiforce-announcement\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce introduced Koa, its first CRM reasoning model, built on NVIDIA Nemotron<\/strong>, designed to bring smarter, faster decision-making to every customer interaction. Koa embeds decades of enterprise business knowledge directly into the model, enabling it to reason through complex workflows while operating securely within a company&#8217;s trust boundary. <a href=\"http:\/\/www.salesforce.com\/uk\/news\/stories\/koa-reasoning-model\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce and AWS are putting CRM data, AI agents, and model choice directly into the tools teams already use every day.<\/strong> The expanded partnership lets customers activate Salesforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> capabilities directly within AWS environments, reducing friction between where data lives and where decisions get made. <a href=\"http:\/\/www.salesforce.com\/uk\/news\/stories\/aws-salesforce-enterprise-ai-expansion\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><br><br><strong>Salesforce and Google Cloud are unifying infrastructure and agents into one connected AI stack.<\/strong> This gives enterprises a single, streamlined foundation for deploying AI agents across both platforms without added complexity or data silos. <a href=\"http:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-google-cloud-unify-infrastructure-and-agents\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Siemens and Salesforce are deepening their AI partnership to redefine industrial sales and service.<\/strong> The collaboration brings <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> into Siemens&#8217; industrial workflows, helping manufacturing and engineering teams resolve service issues and manage sales processes with greater speed and accuracy. <a href=\"http:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/09\/15\/siemens-agentforce-redefine-industrial-sales-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce marked two decades of the Trailblazer Community<\/strong>, celebrating its role in building toward the <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic enterprise<\/a>. The milestone highlights how a community built on collaboration and shared learning has evolved alongside the platform, now shaping how enterprises adopt agentic AI. <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/trailblazers-twentieth-anniversary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-0\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-slack-s-road-to-dreamforce-code-channels-surfaces-and-what-s-next\" class=\"wp-block-heading\"><strong>Slack&#8217;s Road to Dreamforce: Code Channels, Surfaces, and What&#8217;s Next<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahead of Dreamforce, <a href=\"https:\/\/www.salesforce.com\/uk\/news\/products\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> shipped two updates aimed at bringing people, AI agents, and enterprise data into the same workspace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, <a href=\"https:\/\/www.salesforce.com\/introducing-slack-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack Code Channels<\/a> let AI coding agents from <a href=\"https:\/\/github.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GitHub<\/a>, <a href=\"https:\/\/cognition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cognition<\/a>, <a href=\"https:\/\/www.anthropic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anthropic<\/a>, and <a href=\"https:\/\/vercel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vercel<\/a> work in the open with a team instead of solo. Tag an agent and it spins up a dedicated channel with live output, diffs, and canvas integration. The whole team watches, weighs in, and signs off before anything ships. Watch the demo here.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/X3fiqWPvQo9gbx7Qd6UJAp.jpg\"  data-uuid=\"X3fiqWPvQo9gbx7Qd6UJAp\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Code channels bring that work into the open, where the rest of the team can see it, shape it, and build on it.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Rob Seaman, EVP and GM, Slack<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Then came <a href=\"https:\/\/www.salesforce.com\/slack\/slack-surfaces-transforms-enterprise-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce announced Slack Surfaces<\/a>, which brings Salesforce data to life right inside conversations. Ask Slackbot to build a dashboard, report, deck, poll, or calculator from an organisation&#8217;s connected data, and it shows up as a live artifact in-channel: pinnable, auto-refreshing, and editable just by chatting. Watch how it works in practice here.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/1x5BL5cXCMiwpk2t9kP5T8.jpg\"  data-uuid=\"1x5BL5cXCMiwpk2t9kP5T8\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Catch the full news and more demos on Slack Code Channels blog <a href=\"https:\/\/www.salesforce.com\/introducing-slack-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and the Slack Surfaces <a href=\"https:\/\/www.salesforce.com\/slack\/slack-surfaces-transforms-enterprise-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out what\u2019s next at Dreamforce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781726988849001lmFb\" target=\"_blank\" rel=\"noreferrer noopener\">Slack Keynote: The Front Door to the Agentic Enterprise<\/a><\/em> (Thursday 17 September, 10:00 AM PT)<\/li>\n\n\n\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1778959193990001lWIQ\" target=\"_blank\" rel=\"noreferrer noopener\">Slack Roadmap: Building the Multiplayer OS<\/a><\/em> (Tuesday 15 September, 9:00AM PDT; Wed 16 September, 10:30 AM PDT)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>14 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-agentic-enterprise-1\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-action-is-the-antithesis-of-anxiety-salesforce-uki-s-ceo-on-leading-the-ai-wave-responsibly\" class=\"wp-block-heading\"><strong>&#8220;Action is the Antithesis of Anxiety.&#8221; &#8211; Salesforce UKI&#8217;s CEO on Leading the AI Wave, Responsibly<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"71562-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=1024\" alt=\"Agentforce London\" class=\"wp-image-71562\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"71562-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=1024\" alt=\"Agentforce London\" class=\"wp-image-71562\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/10\/Agentforce-London.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">As we gear up for Dreamforce, <a href=\"https:\/\/www.linkedin.com\/in\/zahrabahrololoumi\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BG9aU7EwwS0S3iipnjQ0woA%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce UKI CEO Zahra Bahrololoumi CBE<\/a> penned a timely reflection in <a href=\"https:\/\/www.computerweekly.com\/feature\/CW60-Action-is-the-antithesis-of-anxiety\" target=\"_blank\" rel=\"noreferrer noopener\">ComputerWeekly.com<\/a> on three decades of tech disruption, and what it means for how we navigate the AI era.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For <a href=\"https:\/\/www.linkedin.com\/in\/zahrabahrololoumi\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BG9aU7EwwS0S3iipnjQ0woA%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Bahrololoumi<\/a>, from the move to digital, the internet boom, to Mobile, Cloud, and Software as a service, social &#8211; every few years seems to bring another moment when people declared that everything was about to change. Artificial intelligence (AI) is the biggest one yet, by quite a distance.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">I\u2019m asking myself, what kind of future are we building with technology? Will it elevate humanity and our societies, or undermine us? Only we decide, and it\u2019s in our hands to build responsible AI that serves people and fosters a healthy society, first and foremost.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Salesforce UKI CEO Zahra Bahrololoumi CBE<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/zahrabahrololoumi\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BG9aU7EwwS0S3iipnjQ0woA%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Bahrololoumi<\/a> points to a real-world example of AI&#8217;s potential done right: Salesforce&#8217;s AI agent <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/12\/04\/uk-police-forces-agentforce\/\">Bobbi<\/a>, which is helping UK police forces handle non-urgent, routine requests so officers and staff can focus on the high-risk calls that need human discernment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three takeaways worth carrying into Dreamforce conversations this week:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Embrace continuous learning: <\/strong>tech revolutions reward those who roll up their sleeves and experiment early.<\/li>\n\n\n\n<li><strong>Focus on human-centric AI:<\/strong> the most successful transformations put people, trust, and real outcomes ahead of tech for tech&#8217;s sake.<\/li>\n\n\n\n<li><strong>Build momentum through action: <\/strong>small, clear steps are the best remedy for uncertainty in fast-moving change.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For <a href=\"https:\/\/www.linkedin.com\/in\/zahrabahrololoumi\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BG9aU7EwwS0S3iipnjQ0woA%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Bahrololoumi<\/a>, by being proactive in the face of uncertainty, being human, and improving skills, we won\u2019t just adapt to change, but use technology to shape a more positive, human-focused future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read Zahra&#8217;s full reflection <a href=\"https:\/\/www.computerweekly.com\/feature\/CW60-Action-is-the-antithesis-of-anxiety\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>12 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-social-highlights-0\" class=\"wp-block-heading\"><strong><em>Social Highlights<\/em><\/strong><\/h4>\n\n\n\n<h2 id=\"h-smb-leaders-don-t-want-to-be-told-what-to-think-they-want-to-see-what-s-possible\" class=\"wp-block-heading\"><strong>SMB leaders &#8220;don&#8217;t want to be told what to think. They want to see what&#8217;s possible&#8221;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ie.linkedin.com\/in\/gcrispino\" target=\"_blank\" rel=\"noreferrer noopener\">Giovanni Crispino, Executive Vice President for SMB Sales EMEA, Salesforce<\/a>, is on his way to Dreamforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On <a href=\"https:\/\/lnkd.in\/p\/eXcgW9Ys\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, Crispino said the real insight comes off-stage: in the Campground, talking directly with SMB leaders about where they stand on their <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a> journey. &#8220;The ambition I hear is enormous,&#8221; he says.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 id=\"h-the-stage-isn-t-where-the-real-work-happens-it-s-in-the-campground-at-the-booths-sitting-down-with-smb-leaders-and-hearing-what-s-actually-keeping-them-up-at-night-what-s-working-what-isn-t-and-where-they-re-in-their-journey-as-an-agentic-enterprise\" class=\"wp-block-heading\">The stage isn&#8217;t where the real work happens. It&#8217;s in the Campground, at the booths, sitting down with SMB leaders and hearing what&#8217;s actually keeping them up at night. What&#8217;s working, what isn&#8217;t, and where they&#8217;re in their journey as an Agentic Enterprise.<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" id=\"h-the-stage-isn-t-where-the-real-work-happens-it-s-in-the-campground-at-the-booths-sitting-down-with-smb-leaders-and-hearing-what-s-actually-keeping-them-up-at-night-what-s-working-what-isn-t-and-where-they-re-in-their-journey-as-an-agentic-enterprise-giovanni-crispino-executive-vice-president-for-smb-sales-emea-salesforce\">Giovanni Crispino, Executive Vice President for SMB Sales EMEA, Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Crispino joins the <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781726989629001l4RN\" target=\"_blank\" rel=\"noreferrer noopener\">SMB &amp; Startup Keynote<\/a> on Tuesday at 3:30pm PT &#8211; one of many conversations he&#8217;s set to have this week.&nbsp;<\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7504539823454498816?collapsed=1\" height=\"669\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>11 September<\/em><\/strong><\/p>\n\n\n\n<h4 id=\"h-agentic-enterprise-2\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-we-re-excited-for-the-return-of-agentic-enterprise-city\" class=\"wp-block-heading\"><strong>We&#8217;re Excited for the Return of Agentic Enterprise City<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of Dreamforce&#8217;s most popular stops is back: <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentic-enterprise-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise City<\/a> returns to the Campground, providing a hands-on showcase of <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> solving real business problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This year&#8217;s lineup includes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formula 1&#8217;s fan-facing agent built for 831 million global fans<\/li>\n\n\n\n<li>Xero&#8217;s Agentforce with Claude Code resolving 60% of customer inquiries<\/li>\n\n\n\n<li>IBM&#8217;s Slackbot-powered GTM operating system<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look back at the experience that got Dreamforce 2025 buzzing \u2014 and get a taste of what\u2019s coming next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore this year&#8217;s lineup on the <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentic-enterprise-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise City landing page<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/1SDAa97762Hmfss8qSGhLc.jpg\"  data-uuid=\"1SDAa97762Hmfss8qSGhLc\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-company-news\" class=\"wp-block-heading\"><em>Company News<\/em><\/h4>\n\n\n\n<h2 id=\"h-salesforce-completes-acquisition-of-fin-and-they-re-coming-to-dreamforce-nbsp\" class=\"wp-block-heading\"><strong>Salesforce Completes Acquisition of Fin &#8211; And They&#8217;re Coming to Dreamforce<\/strong>&nbsp;<\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"74266-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"569\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1024\" alt=\"Fin from Salesforce logo.\" class=\"wp-image-74266\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png 2160w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=768&amp;h=427 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1024&amp;h=569 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1536&amp;h=853 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=2048&amp;h=1138 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=264&amp;h=147 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=500&amp;h=278 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=347&amp;h=193 347w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1218&amp;h=677 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"74266-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1200\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1024\" alt=\"Fin from Salesforce logo.\" class=\"wp-image-74266\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png 2160w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=768&amp;h=427 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1024&amp;h=569 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1536&amp;h=853 1536w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=2048&amp;h=1138 2048w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=264&amp;h=147 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=500&amp;h=278 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=347&amp;h=193 347w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/1200x600_2x_Fin-from-Salesforce.png?w=1218&amp;h=677 1218w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Salesforce today announced it has completed its acquisition of <a href=\"https:\/\/fin.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fin<\/a>, formerly Intercom, an industry-leading customer agent company. The close of the acquisition brings Fin\u2019s customer agent platform and world-class technical AI team to Salesforce, along with an established global customer base of more than 30,000 companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powered by the <a href=\"https:\/\/fin.ai\/cx-models\">Fin model suite<\/a>, the company\u2019s proprietary AI models trained specifically for customer experience, Fin\u2019s AI customer agent resolves complex queries end-to-end across every channel, including live chat, email, WhatsApp, SMS, voice, and Slack \u2013 achieving an industry-leading average resolution rate of 76%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full press release <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/09\/10\/salesforce-completes-acquisition-of-fin\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The #1 customer agent meets the #1 CRM\u2026 Together, we\u2019re giving companies of every size the ability to deploy trusted AI agents from day one\u2014accelerating time to value and delivering measurable outcomes at scale.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Marc Benioff, Chair and CEO of Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Fin is attending Dreamforce for the first time this year, with founders and R&amp;D leaders taking the stage to share their vision and demo the product, alongside a booth presence throughout the week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Catch Fin across several sessions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1779838738155001Gfg5\" target=\"_blank\" rel=\"noreferrer noopener\">How Fin Delivers Over 90% Resolution Rates for Customers<\/a><\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781726989629001l4RN\" target=\"_blank\" rel=\"noreferrer noopener\">SMB &amp; Startup Keynote: 5 turnkey agents, 10x results ft. Fin<\/a><\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1786714729719001ZOgi\" target=\"_blank\" rel=\"noreferrer noopener\">A New Lesson in Leadership: Leading Human &amp; Agent Blended Teams<\/a><\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1779838737098001GV6l\" target=\"_blank\" rel=\"noreferrer noopener\">Five Massive Changes Coming to Every CX Leader<\/a><\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how <a href=\"https:\/\/www.linkedin.com\/in\/zahrabahrololoumi\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BG9aU7EwwS0S3iipnjQ0woA%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce UKI CEO Zahra Bahrololoumi CBE<\/a> responded to the news on LinkedIn:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7503844466882121728\" height=\"988\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-3\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-salesforce-introduces-the-trusted-enterprise-ai-harness\" class=\"wp-block-heading\"><strong>Salesforce Introduces the Trusted Enterprise AI Harness<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"74263-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=1024\" alt=\"Salesforce Introduces the Trusted Enterprise AI Harness\" class=\"wp-image-74263\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"74263-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=1024\" alt=\"Salesforce Introduces the Trusted Enterprise AI Harness\" class=\"wp-image-74263\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/789_0926_T17_Salesforce-Introduces-the-Data-360-Portfolio_a_v1_090926.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">As agents take on increasingly complex work across every function of the business, including understanding what&#8217;s happening, deciding what to do next, and taking action across systems, they need a trusted foundation to do that work reliably, securely, and at scale. That&#8217;s the role of Salesforce&#8217;s new Enterprise <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/ai-agents\/agent-harness\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Harness<\/a>, announced today: a new architecture that gives AI a shared understanding of the customer and the business, and enables it to act with trust.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The Harness brings together six capabilities spanning context, agency, action, governance, security, and models, delivered through a common, composable architecture built on the customer relationships, processes, and controls already running the business.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">An Enterprise <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/ai-agents\/agent-harness\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Harness<\/a>&nbsp;makes these capabilities reusable across the enterprise: context can be shared across agents and models, actions and workflows can be securely invoked wherever needed, and governance and security applied consistently as AI moves across the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce is drawing on core technologies from <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a>, Informatica, MuleSoft, Agent Fabric, Tableau, Agentforce, Salesforce Guardian, and the Salesforce Platform to power it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/enterprise-ai-harness\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article<\/a>.&nbsp;<\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7503803577312690176?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-4\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-salesforce-s-agentforce-360-powers-the-future-of-chess-with-fide\" class=\"wp-block-heading\"><strong>Salesforce&#8217;s Agentforce 360 Powers the Future of Chess with FIDE<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"74271-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=1024\" alt=\"Salesforce's Agentforce 360 Powers the Future of Chess with FIDE\" class=\"wp-image-74271\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"74271-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=1024\" alt=\"Salesforce's Agentforce 360 Powers the Future of Chess with FIDE\" class=\"wp-image-74271\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/09\/Salesforces-Agentforce-360-Powers-the-Future-of-Chess-with-FIDE.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Salesforce today announced <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/09\/13\/agentforce-360-powers-future-of-chess-with-fide\/\" target=\"_blank\" rel=\"noreferrer noopener\">a landmark multi-year partnership with FIDE<\/a>, the International Chess Federation, becoming Title Sponsor of the FIDE World Championship Matches 2026\u201328 and official AI partner of the FIDE World Chess Championship and FIDE Rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership brings the full power of <a href=\"https:\/\/www.salesforce.com\/uk\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360<\/a> (including <a href=\"https:\/\/www.salesforce.com\/uk\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>) to unify FIDE&#8217;s operations, player rankings, and fan engagement for over 800 million global chess fans worldwide. Highlights include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Chess Concierge Agent answering questions on ratings and live tournaments for 1.2 million monthly visitors<\/li>\n\n\n\n<li>An ELO Player Rating Agent offering conversational player lookups and predictive insights<\/li>\n\n\n\n<li>Data 360 unifying FIDE&#8217;s database of active online players and 60,000+ annual event streams into consolidated, real-time fan and player profiles<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">FIDE CEO Emil Sutovsky called it &#8220;a landmark agreement,&#8221; while Interim President Viswanathan Anand said the deal &#8220;places chess at the heart of technological innovation.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Chess is one of the world&#8217;s most beloved games, cherished by hundreds of millions of people across every culture and corner of the globe. We&#8217;re truly honored to partner with FIDE and bring the power of the Agentic Enterprise to a sport with such rich history and passionate fans,&#8221; said Patrick Stokes, President, Applications and Marketing, Salesforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full press release <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/09\/13\/agentforce-360-powers-future-of-chess-with-fide\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guests at Dreamforce can find FIDE on Howard Street, featuring interactive AI chess demos and live grandmaster exhibition matches!<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/iLaLPXoT4myGxUa6vevhcq.jpg\"  data-uuid=\"iLaLPXoT4myGxUa6vevhcq\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-5\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-the-rise-of-the-a-shaped-cmo-closing-marketing-s-ai-execution-gap\" class=\"wp-block-heading\"><strong>The Rise of the &#8220;A-Shaped&#8221; CMO: Closing Marketing&#8217;s AI Execution Gap<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As marketing leaders take the stage at Dreamforce next week, recent Salesforce research reveals that 77% of marketing leaders are redesigning their departments for AI agents. This shift gives rise to the <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/cmo-research-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;A-Shaped&#8221; CMO<\/a>: executives who combine deep domain expertise with AI fluency and data mastery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, while 85% of marketers report using AI, an execution gap remains: many struggle to translate strategy into measurable ROI. Echoing the latest <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-index-insights-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise Index<\/a> data, which shows AI skill sets tripling as brands shift from basic task automation to multi-step workflows, marketing leaders are now focused on translating strategy into measurable ROI.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bridging this gap requires establishing a <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/marketers-ai-data-foundation\/\" target=\"_blank\" rel=\"noreferrer noopener\">unified data foundation<\/a>. As Jo Petifer, VP of Field Marketing at Salesforce UKI, highlights, AI agents are only as smart as the data powering them. Without real-time, clean data, autonomous agents cannot deliver personalized customer experiences.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The old marketing playbook\u2014built around broad, one-way campaigns\u2014no longer applies. Today\u2019s customers don\u2019t want campaigns; they want conversations.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Jo Petifer, VP of Field Marketing, Salesforce UKI<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organisational redesign: Leaders are restructuring teams around human-agent collaboration to scale operations.<\/li>\n\n\n\n<li>The data imperative: Trusted, real-time data is essential for AI agents to make accurate, personalised decisions.<\/li>\n\n\n\n<li>Closing the ROI gap: Shifting focus from basic automation to strategic integration unlocks genuine business value.<\/li>\n<\/ul>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7493258672064724992?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Catch these marketing sessions live at Dreamforce:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1779838592638001GZwD\" target=\"_blank\" rel=\"noreferrer noopener\">Building the Agentic Toolkit for Marketing Leaders<\/a> &#8211; Explore how A-Shaped marketing executives are combining data foundations with Agentforce to close the ROI execution gap.<\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1779838913283001GvRN\" target=\"_blank\" rel=\"noreferrer noopener\">From Campaigns to Conversations: Scaling Autonomous Marketing Agents<\/a> &#8211; See real-world customer use cases demonstrating how real-time data powers personalised, agentic customer journeys.<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>9 September<\/strong><\/em><\/p>\n\n\n\n<h4 id=\"h-agentic-enterprise-6\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-claudeforce-salesforce-and-anthropic-bring-claude-into-the-enterprise-harness\" class=\"wp-block-heading\"><strong>Claudeforce: Salesforce and Anthropic Bring Claude Into the Enterprise Harness<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On the road to Dreamforce, <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/08\/26\/salesforce-and-anthropic-announce-claudeforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce and Anthropic have announced Claudeforce<\/a>, an expanded strategic partnership bringing together &#8220;the world&#8217;s #1 AI and #1 CRM&#8221;. The partnership integrates Claude directly across the Salesforce ecosystem via the new <strong>AIforce UI harness<\/strong>, <a href=\"https:\/\/www.salesforce.com\/uk\/headless\/\" target=\"_blank\" rel=\"noreferrer noopener\">Headless 360<\/a>, <a href=\"https:\/\/www.salesforce.com\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a>, <a href=\"https:\/\/www.salesforce.com\/uk\/analytics\/tableau\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>, and <a href=\"https:\/\/www.salesforce.com\/uk\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"http:\/\/www.salesforce.com\/claudeforce\" target=\"_blank\" rel=\"noreferrer noopener\">Claudeforce<\/a> integration builds on <a href=\"https:\/\/www.salesforce.com\/headless\/\" target=\"_blank\" rel=\"noreferrer noopener\">Headless 360<\/a>, which enables AI agents to access Salesforce data, business logic, workflows, and governed actions directly.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&nbsp;\u201cProbabilistic intelligence alone doesn&#8217;t run a company, and deterministic systems don&#8217;t reason. By fusing Claude\u2019s extraordinary reasoning with the trusted data, workflows, and governance every enterprise runs on, we\u2019re delivering a dynamic interface that thinks, reasons, and acts. This is how every business will run.\u201d<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Marc Benioff, Chair &amp; CEO, Salesforce<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce in Claude:<\/strong> Launches with 37 prebuilt sales skills, including meeting prep, deal health review, and pipeline review, available now to select pilot customers, with open beta in September 2026.<\/li>\n\n\n\n<li><strong>Claude in Agentforce:<\/strong> Claude becomes available inside <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> as the reasoning model for the <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/what-is-a-reasoning-engine\/atlas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atlas Reasoning Engine<\/a>.<\/li>\n\n\n\n<li><strong>Claude in Slack:<\/strong> Claude is now the default model for <a href=\"https:\/\/www.salesforce.com\/uk\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, powering <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/01\/13\/slackbot-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slackbot<\/a>, which has already driven 8.1 million annualised productivity hours for Salesforce employees \u2014 growing more than 2x quarter-over-quarter.&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Through this partnership, companies can point Claude at the customer information and business context they&#8217;ve been building in Salesforce for decades, and use it to actually run and grow their businesses.&#8221;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Dario Amodei, CEO &amp; Co-Founder, Anthropic<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Read the announcement <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/08\/26\/salesforce-and-anthropic-announce-claudeforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and watch this video to find out more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re excited to hear from Dario Amodei, Co-Founder &amp; CEO of Anthropic, at <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce<\/a> too.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The #1 AI meets the #1 CRM. Welcome to Claudeforce.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RZMj7C41AuQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>9 September<\/strong><\/em><\/p>\n\n\n\n<h4 id=\"h-modern-work\" class=\"wp-block-heading\"><strong><em>Modern Work<\/em><\/strong><\/h4>\n\n\n\n<h2 id=\"h-britain-s-ai-challenge-isn-t-adoption-it-s-training-here-s-how-salesforce-is-closing-the-gap\" class=\"wp-block-heading\"><strong>Britain&#8217;s AI Challenge Isn&#8217;t Adoption. It&#8217;s Training \u2014 Here&#8217;s How Salesforce Is Closing the Gap<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As global leaders gather at Dreamforce this week to discuss the future of work, new research underscores a critical challenge: the UK doesn&#8217;t have an AI adoption problem\u2014it has a training problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking on the <a href=\"https:\/\/www.jobsofthefuture.co\/salesforce-ai-poll\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Jimmy&#8217;s Jobs of the Future<\/em><\/a> podcast, <a href=\"https:\/\/www.linkedin.com\/in\/zahrabahrololoumi\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BG9aU7EwwS0S3iipnjQ0woA%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce UKI CEO Zahra Bahrololoumi CBE<\/a> shared stark <a href=\"https:\/\/www.jobsofthefuture.co\/salesforce-ai-poll\" target=\"_blank\" rel=\"noreferrer noopener\">new findings from a survey of 1,430 UK workers<\/a> by Salesforce and Focaldata: <strong>61% of employees have received no formal AI training from their employer<\/strong>. As businesses rapidly deploy autonomous agents, too few have the people trained to manage them.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The UK continues to lead globally in AI innovation, and at Salesforce we&#8217;re proud to be powering that success with a $6 billion investment through 2030. Real progress, however, must be inclusive.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7497608704243101696\/\">Zahra Bahrololoumi CBE, CEO, Salesforce UKI on LinkedIn<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Without coordinated investment in skills, a new productivity divide threatens to take hold. Salesforce\u2019s London <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/05\/20\/ai-centre-london-campus\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Centre<\/a> was built specifically to answer this challenge\u2014providing hands-on space for businesses and communities to build AI skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Practical proof of this effort in action can be seen in <a href=\"https:\/\/diginomica.com\/youre-hired-how-three-young-women-have-entered-ai-workforce-salesforces-apprenticeship-scheme\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce&#8217;s UK apprenticeship scheme<\/a>, which creates structured routes into the AI workforce without requiring a traditional tech degree.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Explore workforce transformation &amp; upskilling at Dreamforce:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1779839406279001GgW4\" target=\"_blank\" rel=\"noreferrer noopener\"><em>5 Roles Every Enterprise Needs to Scale AI Successfully<\/em><\/a> <em>&#8211; AI transformation takes talent alongside tools. Learn the key roles required to drive adoption, scale responsibly, and bridge the skill gap.<\/em><\/li>\n\n\n\n<li><a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1780060761101001z4p4\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Grow Your Career with 100 Days of Trailhead<\/em><\/a> <em>&#8211; See how real Trailblazers use daily learning habits and continuous skilling to earn certifications, land promotions, and enter the AI workforce.<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Britain Has an AI Problem - It&amp;apos;s Not What You Think | Salesforce UK CEO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/c8-tM5oJb5s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-insights\" class=\"wp-block-heading\"><em>Insights<\/em><\/h4>\n\n\n\n<h2 id=\"h-agentic-enterprise-index-the-data-behind-the-agentic-enterprise-nbsp\" class=\"wp-block-heading\"><strong>Agentic Enterprise Index: The Data Behind the Agentic Enterprise&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-agentic-enterprise-index-the-data-behind-the-agentic-enterprise\">If you&#8217;re hearing the term <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a> on every stage at Dreamforce next week, Salesforce\u2019s new <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-index-insights-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise Index<\/a> provides the hard data to back it up. The index proves that autonomous agents aren&#8217;t just a future vision, they\u2019re delivering real-world ROI right now across industries.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>A<\/strong>ctivated agents nearly tripled (3x) this fiscal year, with agent creation time cut by 53%.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways from the data:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adoption is surging:<\/strong> activated agents nearly tripled (3x) this fiscal year, with agent creation time cut by 53%<\/li>\n\n\n\n<li><strong>Agents are getting smarter:<\/strong> average skill sets tripled from 2 to 6 unique skills \u2014 jumping up to 350% during peak demand like holiday retail<\/li>\n\n\n\n<li><strong>Real business impact:<\/strong> retailers using AI agents saw 4x higher YoY holiday sales growth (8% vs. 2%)<\/li>\n\n\n\n<li><strong>Trust is climbing:<\/strong> weekly employee usage tripled, and escalation rates held steady at 32% even as agent-handled conversations scaled 170x<\/li>\n\n\n\n<li><strong>No one-size-fits-all path:<\/strong> two winning strategies emerged \u2014 high-volume\/task-specific (retail, travel) vs. versatile\/multistep (manufacturing, financial services, public sector, healthcare)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Two winning strategies emerged \u2014 high-volume\/task-specific vs. versatile\/multistep.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/wHEEiEJ8pZfs11TKvB8ik1.jpg\"  data-uuid=\"wHEEiEJ8pZfs11TKvB8ik1\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Experience the Agentic Enterprise at Dreamforce:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Watch the keynotes:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Catch <a href=\"https:\/\/www.linkedin.com\/in\/marcbenioff\" target=\"_blank\" rel=\"noreferrer noopener\">Marc Benioff, Chair &amp; CEO, Salesforce<\/a>, on the Main Stage (or stream the replay on <a href=\"https:\/\/www.salesforce.com\/plus\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a>) to see these real-time agent deployment strategies in action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Get hands-on in the Campground:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Head to <strong>Agentic Enterprise City<\/strong> inside the Main Campground for a hands-on showcase of <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/how-it-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> solving real business problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore this year&#8217;s lineup on the <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentic-enterprise-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise City Landing Page<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Attend breakout sessions:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use <a href=\"https:\/\/www.salesforce.com\/dreamforce\/my-agenda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agenda Builder<\/a> to find industry deep dives on scaling high-volume vs. multi-step agents.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-customer-success-1\" class=\"wp-block-heading\"><em>Customer Success<\/em><\/h4>\n\n\n\n<h2 id=\"h-meet-bobbi-the-uk-s-first-police-ai-agent-one-year-on\" class=\"wp-block-heading\"><strong>Meet Bobbi: The UK&#8217;s First Police AI Agent, <strong>One Year On<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">World Tour London showed what an agentic enterprise looks like in practice. Six months on, the UK&#8217;s first police AI agent, &#8220;Bobbi,&#8221; built on <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> for Thames Valley Police and Hampshire &amp; Isle of Wight Constabulary, has handled the equivalent of 14,000 citizen contacts a year and freed up 3,266 operational hours \u2014 <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/bobbi-agentforce-transforms-law-enforcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">letting officers focus where they&#8217;re needed most<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thames Valley Police&#8217;s Director of Digital &amp; Innovation is taking the story to Dreamforce this week, appearing in two government keynotes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781727004888001ltzM\" target=\"_blank\" rel=\"noreferrer noopener\">Scale Mission Impact With Trusted AI<\/a>, they join public sector leaders to unpack how agentic AI is closing the delivery gap for government agencies at scale.<\/li>\n\n\n\n<li>In <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781726981894001lRDO\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic AI Powers Employee Success<\/a>, they&#8217;ll speak to how agentic IT and HR service is shifting support from reactive ticket queues to proactive resolution \u2014 the same operational-efficiency thinking behind Bobbi.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the video on how Bobbi works in practice.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/cCyN7MRWhHkuF7yYjXbsnk.jpg\"  data-uuid=\"cCyN7MRWhHkuF7yYjXbsnk\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-7\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-headless-360-goes-enterprise-wide-ahead-of-dreamforce\" class=\"wp-block-heading\"><strong>Headless 360 Goes Enterprise-Wide Ahead of Dreamforce<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On the road to Dreamforce, Salesforce announced a <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/expanding-headless-360-enterprise-capabilities\/\" target=\"_blank\" rel=\"noreferrer noopener\">major expansion of Headless 360<\/a>, extending it across Marketing, Sales, Service, Commerce, MuleSoft, Informatica, Tableau, and the broader platform. The goal: turn every Salesforce cloud into reusable enterprise capabilities that any authorised AI agent can securely discover and use through open standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Dreamforce, the keynote <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df26\/sessioncatalog\/page\/catalog\/session\/1781726973233001l5xc\" target=\"_blank\" rel=\"noreferrer noopener\">Headless 360: Anywhere Humans and Agents Work<\/a> will show how these capabilities work in practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more about Headless 360 <a href=\"https:\/\/www.salesforce.com\/uk\/headless\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> and in the video below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&amp;apos;Headless Architecture&amp;apos; Explained | Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SanoakPfrF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-agentic-enterprise-8\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-why-the-uk-is-becoming-the-world-s-third-largest-ai-hub\" class=\"wp-block-heading\"><strong>Why the UK Is Becoming the World&#8217;s Third-Largest AI Hub<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As international leaders gather at Dreamforce this week to chart the future of enterprise software, all eyes are on regional powerhouses driving global AI adoption. Among them, the UK is cementing its position as the world&#8217;s third-largest AI hub, with <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2026\/05\/20\/ai-centre-london-campus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s London AI Centre<\/a> standing as proof of that momentum.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking to <a href=\"https:\/\/www.youtube.com\/live\/u2HGm9ebL38?si=66ZcZ1e7i8BG80HT\" target=\"_blank\" rel=\"noreferrer noopener\">ETN (European Tech Network)<\/a> at <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentforce-world-tour-london-live-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Tour London<\/a>, <a href=\"https:\/\/uk.linkedin.com\/in\/paul-o-sullivan-47976b27\" target=\"_blank\" rel=\"noreferrer noopener\">Paul O\u2019Sullivan, SVP and CTO at Salesforce UKI<\/a>, shared how business leaders should approach this shift. His core message to organisations: treat AI agents not as a one-off IT project, but as an evolving extension of the workforce.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This journey that we&#8217;re all going on with Agentic AI, it&#8217;s a once in a lifetime&#8230; You need to treat agents as an extension of your workforce. If you&#8217;re thinking, don&#8217;t think, just start.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Paul O\u2019Sullivan, SVP and CTO at Salesforce UKI<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This bias toward action reflects what attendees will see across the Campground and stages at Dreamforce: the fastest-growing enterprises are no longer piloting basic chatbots, they\u2019re deploying autonomous agents into day-to-day operations.&nbsp;<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/u2HGm9ebL38?si=Q31Z5NISevJg0WvJ&amp;start=10559\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>8 September<\/strong><\/em><\/p>\n\n\n\n<h4 id=\"h-agentic-enterprise-9\" class=\"wp-block-heading\"><em>Agentic Enterprise<\/em><\/h4>\n\n\n\n<h2 id=\"h-get-ready-for-dreamforce-2026-live-from-san-francisco\" class=\"wp-block-heading\"><strong>Get Ready for Dreamforce 2026: Live from San Francisco<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=701ed00001GlRaUAAV&amp;utm_source=google&amp;utm_medium=sem&amp;utm_campaign=emea_xc_cross-cloud_cross-industry&amp;utm_content=cross-segment_brand+exact_701ed00001GlRaUAAV_english_dreamforce&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=23928184518&amp;utm_adgroup=198140258115&amp;utm_term=dreamforce%202026&amp;utm_matchtype=e&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23928184518&amp;gbraid=0AAAAAD4PnrOJ2qpTPlyAJOVznhzFaSUn5&amp;gclid=CjwKCAjwvsvTBhBaEiwAmf-3nqnO7XLitqDFPITABxFk4g4AKsLApyPYreJlRazOdMEmmdOokOP8DxoCXvYQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2026<\/a> is where the question gets answered: what does it actually take to become an <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a>? Through live demos, visionary speakers, and three days of breakthrough moments in San Francisco, this is where humans and agents work together, at scale, to drive real business impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From keynote to customer stories to exclusive on-the-ground moments, our <a href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=701ed00001GlRaUAAV&amp;utm_source=google&amp;utm_medium=sem&amp;utm_campaign=emea_xc_cross-cloud_cross-industry&amp;utm_content=cross-segment_brand+exact_701ed00001GlRaUAAV_english_dreamforce&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=23928184518&amp;utm_adgroup=198140258115&amp;utm_term=dreamforce%202026&amp;utm_matchtype=e&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23928184518&amp;gbraid=0AAAAAD4PnrOJ2qpTPlyAJOVznhzFaSUn5&amp;gclid=CjwKCAjwvsvTBhBaEiwAmf-3nqnO7XLitqDFPITABxFk4g4AKsLApyPYreJlRazOdMEmmdOokOP8DxoCXvYQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2026<\/a> Live coverage will deliver reporting throughout the week. The news team will be updating this page with the latest news and insights as they happen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>At the event?<\/strong> Check in here for highlights you may have missed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Following from afar?<\/strong> Join us to get a sense of what it&#8217;s really like on the ground \u2014 or tune in free on <a href=\"https:\/\/www.salesforce.com\/plus\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a> for keynotes and sessions live and on demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more about Dreamforce here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Dreamforce? | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Bah8X9e69YY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On-the-ground reporting from the must-attend event for the Agentic Enterprise <\/p>\n","protected":false},"author":0,"featured_media":74210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"sf_show_toc":false,"footnotes":""},"categories":[],"tags":[],"sf_content_type":[8913,7614],"sf_theme":[8887,4064],"sf_topic":[8909,8727,3980],"sf_product":[8438,8948],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[8959],"sf_visibility":[],"coauthors":[],"class_list":["post-74209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_content_type-event-coverage-2","sf_content_type-stories","sf_theme-agentic-ai","sf_theme-artificial-intelligence","sf_topic-agentic-enterprise","sf_topic-agents","sf_topic-dreamforce","sf_product-agentforce","sf_product-data-360","sf_location-uki","sf_collection-dreamforce-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dreamforce &#039;26 Live: UK &amp; 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