{"id":64548,"date":"2021-05-05T04:56:37","date_gmt":"2021-05-05T11:56:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=64548"},"modified":"2021-05-05T04:56:37","modified_gmt":"2021-05-05T11:56:37","slug":"salesforce-joins-forces-with-disney-studios-content","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2021\/05\/05\/salesforce-joins-forces-with-disney-studios-content\/","title":{"rendered":"Salesforce and Disney Studios Content Join Forces to Help Accelerate Production with New Technology"},"content":{"rendered":"\n<p><em>Salesforce is now an Innovation Partner of The Walt Disney Studios StudioLAB<\/em><\/p>\n\n\n\n<p><em>StudioLAB is an innovation program that applies cutting-edge technology to help solve production challenges and explore emerging storytelling tools<\/em><\/p>\n\n\n\n<p><strong>SAN FRANCISCO\u2014May 5, 2021\u2014<\/strong>Salesforce (NYSE: CRM) and Disney Studios Content today announced a five-year innovation partnership to help support Disney filmmakers and marketers using the Salesforce platform.<\/p>\n\n\n\n<p>By naming Salesforce a StudioLAB Innovation Partner, the companies will explore new ways to use technology to manage and accelerate the content production lifecycle and support the creation of content \u2014 from the earliest ideas in development all the way through post-production and marketing.<\/p>\n\n\n\n<p>Using technology from <a href=\"https:\/\/www.salesforce.com\/solutions\/customer-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Customer 360<\/a>, which includes industry-leading apps for sales, service, marketing and commerce, the partnership will initially focus on reimagining production by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Developing digital workflows to help manage the production and marketing of Disney Studios content.<\/li><li>Supporting executive decision-making by providing a 360 real-time view of the performance of media properties.&nbsp;<\/li><li>Deploying simple, mobile-first technologies to help studio personnel access updates and quickly collaborate in real time, from any device, anywhere.<\/li><\/ul>\n\n\n\n<p>\u201cDisney\u2019s creative leadership has inspired generations with emotional storytelling and imaginative experiences,\u201d said Sarah Franklin, President and Chief Marketing Officer, Salesforce. \u201cAt Salesforce, we\u2019ve worked to create similar magic with our brand, events and global community of Trailblazers. We are thrilled at the opportunity to help StudioLAB and their efforts to support Disney advance their storytelling with our technology.\u201d<\/p>\n\n\n\n<p>\u201cSalesforce&#8217;s platform gives us the ability to accelerate and better coordinate the production process,\u201d said Jamie Voris, Chief Technology Officer, Disney Studios Content. \u201cWith Salesforce as our Innovation Partner we can equip our marketers and storytellers with world-class technology to better deliver against the incredible slate of content we have planned for streaming and theatrical audiences.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/zNbeyu4Awt7mWgtBV4VvQ1.jpg\"  data-uuid=\"zNbeyu4Awt7mWgtBV4VvQ1\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Additional Information<strong><br><\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>To learn more about how Salesforce brings companies and customers together,<br>visit <a href=\"https:\/\/www.salesforce.com\/products\/what-is-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>To learn more about The Walt Disney Studios StudioLAB, visit <a href=\"https:\/\/studiolab.disney.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">About Disney Studios Content<\/h4>\n\n\n\n<p>Disney Studios Content encompasses a collection of world-class entertainment studios including Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20<sup>th<\/sup> Century Studios and Searchlight Pictures that produce high-quality cinematic storytelling for both theatrical and streaming release<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce is now an Innovation Partner of The Walt Disney Studios StudioLAB StudioLAB is an innovation program that applies cutting-edge technology to help solve production challenges and explore emerging storytelling tools SAN FRANCISCO\u2014May 5, 2021\u2014Salesforce (NYSE: CRM) and Disney Studios Content today announced a five-year innovation partnership to help support Disney filmmakers and marketers using [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[4125,4132],"sf_theme":[],"sf_topic":[3982],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3992],"sf_collection":[],"sf_visibility":[],"coauthors":[3995],"class_list":["post-64548","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-corporate-press-releases","sf_topic-innovation","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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