{"id":64638,"date":"2021-07-06T08:01:25","date_gmt":"2021-07-06T15:01:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=64638"},"modified":"2022-11-14T06:30:05","modified_gmt":"2022-11-14T14:30:05","slug":"salesforce-multi-year-marketing-partnership-team-gb","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2021\/07\/06\/salesforce-multi-year-marketing-partnership-team-gb\/","title":{"rendered":"Team GB and Salesforce Announce Long-Term Partnership"},"content":{"rendered":"\n<p><strong>LONDON \u2014 July 6, 2021 \u2014 <\/strong>Salesforce, the global leader in CRM, today announced a new, long-term marketing partnership with Team GB to deliver marketing programs that will bring fans and Team GB closer together than ever before. Salesforce also announced as part of NBCUniversal\u2019s bespoke Olympics partnership Salesforce will activate campaigns across Sky Europe including Great Britain over the next seven years.<\/p>\n\n\n\n<p>As part of the marketing partnership, Salesforce will engage millions of fans around the world, building the most engaging fan community in sports for Great Britain. Salesforce will partner with Team GB, and use data to create data hubs and visualizations to help engage fans. Salesforce will also partner with Team GB athletes, through Trailhead, to reskill athletes during and post athletic careers.<\/p>\n\n\n\n<p>\u201cOur mission at Salesforce is to help customers achieve success from anywhere,\u201d said Zahra Bahrololoumi, President and CEO, Salesforce UKI. \u201cWe\u2019re incredibly proud to support Team GB by helping them do the same \u2014 engaging with their fans around the world.\u201d<\/p>\n\n\n\n<p>British Olympic Association CEO, Andy Anson, said: \u201cEngaging with Team GB fans through an effective data strategy is at the heart of our plans for the next Olympic cycle. Working with a market leader like Salesforce is incredibly exciting for the BOA. We really couldn\u2019t ask for a better equipped partner, whose expertise in this field will help drive the BOA forward and we\u2019re excited to get started.\u201d<\/p>\n\n\n\n<p>This announcement builds on Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/06\/16\/salesforce-partners-with-team-usa-olympic-and-paralympic-games-nbcuniversal\/\" target=\"_blank\" rel=\"noreferrer noopener\">multi-year partnership<\/a> with Team USA and the LA28 Olympic and Paralympic Games. As a Founding Partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology to deliver an engaging fan and athlete digital experience over the next seven years.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About The British Olympic Association:<\/h4>\n\n\n\n<p>The British Olympic Association (BOA) is the National Olympic Committee for Great Britain and Northern Ireland.&nbsp; Its mission is to develop, promote and protect the Olympic Movement in our territory in accordance with the Olympic Charter. The BOA achieves this through:<\/p>\n\n\n\n<p>\u2022 Working in partnership with our members and key stakeholders to deliver world-leading services and support to enable British athletes to reach their full potential at the Olympic Games, Olympic Winter Games and other IOC-sanctioned events&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u2022 Working in partnership with our members and key stakeholders to provide athletes with relevant support on the journey to, during and following their Olympic careers&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u2022 Engaging people throughout the United Kingdom to pursue their very own goals and dreams through the Olympic Values and the example of Team GB Olympians&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u2022 Being the independent voice of Olympic Sport and collaborating with our members and other sport stakeholders, both domestically and internationally, to support the continued growth and overall health of the Olympic Movement in the UK&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>For further information, please visit TeamGB.com<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About LA28<\/h4>\n\n\n\n<p>The LA28 Olympic and Paralympic Games will be a platform of inclusion and creativity for athletes and fans around the world, harnessing Los Angeles\u2019 diversity, optimism and youthful energy. LA28 will mark Los Angeles\u2019 third time to host the Olympic Games (previously hosted in 1984 and 1932) and first time to host the Paralympic Games. The LA28 Games Plan will use existing world-class stadiums and sports venues across the Los Angeles region, ensuring a sustainable and fiscally responsible event. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, consumer products, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON \u2014 July 6, 2021 \u2014 Salesforce, the global leader in CRM, today announced a new, long-term marketing partnership with Team GB to deliver marketing programs that will bring fans and Team GB closer together than ever before. Salesforce also announced as part of NBCUniversal\u2019s bespoke Olympics partnership Salesforce will activate campaigns across Sky Europe [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":64639,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[4125,4132],"sf_theme":[3979],"sf_topic":[4021],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[3992],"sf_collection":[],"sf_visibility":[],"coauthors":[3995],"class_list":["post-64638","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_content_type-press-releases-corporate-press-releases","sf_theme-customer-engagement","sf_topic-salesforce-partners","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Team GB and Salesforce Announce Long-Term Partnership - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2021\/07\/06\/salesforce-multi-year-marketing-partnership-team-gb\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Team GB and Salesforce Announce Long-Term Partnership\" \/>\n<meta property=\"og:description\" content=\"LONDON \u2014 July 6, 2021 \u2014 Salesforce, the global leader in CRM, today announced a new, long-term marketing partnership with Team GB to deliver marketing programs that will bring fans and Team GB closer together than ever before. 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