{"id":67016,"date":"2023-03-29T05:00:00","date_gmt":"2023-03-29T04:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=67016"},"modified":"2023-03-29T13:25:28","modified_gmt":"2023-03-29T12:25:28","slug":"the-real-real-customer-story","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/03\/29\/the-real-real-customer-story\/","title":{"rendered":"The RealReal Leverages Salesforce Technology to Create Seamless, High End Secondhand Selling Experiences"},"content":{"rendered":"\n

With Salesforce, a leader in luxury resale has created an unparalleled, personalized  experience for over 31 million members <\/em><\/p>\n\n\n\n

San Francisco \u2014 March 29, 2023 \u2014<\/strong> Salesforce (NYSE: CRM), the global leader in CRM, today announced The RealReal, Inc. (NASDAQ: REAL), a leading online marketplace for resale luxury goods, has optimized and streamlined the overall consignor and shopper journey with Salesforce, creating a fully-personalized, intuitive digital selling and shopping experience. <\/em><\/p>\n\n\n\n

Founded in 2011, The RealReal has experienced explosive growth, opening 13 brick-and-mortar locations, growing its customer base to more than 31 million members, and adding 20,000 items to its site daily. The brand set out to revolutionize how people engage with resale \u2013 making it easier and more accessible than ever to buy and sell secondhand luxury \u2013 and has been able to double-down on its mission with Salesforce\u2019s help.<\/p>\n\n\n\n

\u201cThe resale landscape is always shifting, and the way people engage with consignment has changed dramatically, even if you\u2019re looking at just the past few years,\u201d explained Orr Shakked, Chief Marketing Officer, The RealReal. \u201cWe know that, in order to expand the resale marketplace, we have to make the process of selling as frictionless as possible, and we\u2019ve set out to take the guesswork and legwork out of the selling experience to make it easy. With the help of Salesforce\u2019s suite of capabilities, we\u2019ve been able to truly customize the seller experience by curating a seamless and personalized experience and delivering an integrated service. This is a tough challenge and we are pleased to have a partnership with a global CRM leader that can provide us with the right set of tools to be able to achieve this vision.\u201d<\/p>\n\n\n\n

With the help of Salesforce\u2019s suite of capabilities, we\u2019ve been able to truly customize the seller experience by curating a seamless and personalized experience and delivering an integrated service.<\/p>Orr Shakked, Chief Marketing Officer, The RealReal<\/cite><\/blockquote>\n\n\n\n

Salesforce\u2019s technology is also behind its new RealService model, which The RealReal announced yesterday<\/a>. \u00a0RealService uses Sales Cloud<\/a> and Marketing Cloud<\/a> \u00a0to ensure all of its customer experiences are hyper-personalized, approachable, and full of options for how they connect with the brand:\u00a0\u00a0<\/p>\n\n\n\n