{"id":68815,"date":"2023-09-12T13:33:58","date_gmt":"2023-09-12T12:33:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=68815"},"modified":"2023-09-12T13:34:00","modified_gmt":"2023-09-12T12:34:00","slug":"williams-sonoma-salesforce-customer","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/09\/12\/williams-sonoma-salesforce-customer\/","title":{"rendered":"Williams-Sonoma, Inc. and Salesforce Team Up to Serve Customers at Home"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Salesforce provides Williams-Sonoma, Inc. with unified data and AI-powered tools to facilitate targeted customer outreach at scale<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>San Francisco \u2014 September 12, 2023 \u2014<\/strong> Today at <a href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2023<\/a>, Salesforce (NYSE: CRM), the #1 AI CRM, announced its work with Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led, and sustainable home retailer, to deliver highly targeted and more personalized customer experiences for shoppers everywhere.&nbsp;<\/p>\n\n\n\n<p>\u201cWe put our customers at the center of everything we do and are constantly focused on finding new ways to better serve them,\u201d said Laura Alber, CEO, Williams-Sonoma, Inc. \u201cWe have always had a history of in-house innovation. However, bringing in Salesforce as a partner to help us augment that innovation and continually improve the connection to our customers, made sense. They are not afraid to grow with us and help us scale our marketing email program, while sharing a core value of trust.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>However, bringing in Salesforce as a partner to help us augment that innovation and continually improve the connection to our customers, made sense. They are not afraid to grow with us and help us scale our marketing email program, while sharing a core value of trust.<\/p>\n<\/blockquote>\n\n\n\n<p>Salesforce is working with Williams-Sonoma, Inc. to marry its internally developed technology with Salesforce products to help the company get a 360-degree view of customers across its diverse portfolio of brands, including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tA hyperscale data platform built into Salesforce\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/products\/genie\/overview\/\" target=\"_blank\">\n\t\t\t\t<span>Learn more about Data Cloud<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>With a more complete view of customer preferences and engagement, Williams-Sonoma, Inc. will be able to better anticipate customers\u2019 needs, and deliver personalized customer connections for every stage of life from furnishing a first apartment to building a wedding registry.<\/p>\n\n\n\n<p>\u201cAI is changing everything \u2013 customer experiences, company operations, and work itself,\u201d said Brian Millham, President and COO, Salesforce. \u201cThe Williams-Sonoma, Inc. team is at the forefront of the industry, using data in a way that builds trust, understanding, and elevates the entire customer experience.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>AI is changing everything \u2013 customer experiences, company operations, and work itself.  The Williams-Sonoma, Inc. team is at the forefront of the industry, using data in a way that builds trust, understanding, and elevates the entire customer experience.<\/p>\n<cite>Brian Millham, President and COO, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Leveraging Salesforce\u2019s technology will help Williams-Sonoma, Inc. and its world-class, in-house technology team scale and innovate quickly to deliver highly-tailored and relevant connections to customers during their busiest seasons, including Black Friday.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Delivering Tailored Experiences:<\/strong> Using <a href=\"https:\/\/www.salesforce.com\/uk\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/uk\/products\/marketing-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, Williams-Sonoma, Inc. is able to create a unified view of customers across all of its brands and improve customer engagement. Soon, the retailer will explore <a href=\"https:\/\/www.salesforce.com\/products\/artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Einstein\u2019s<\/a> generative AI capabilities to deliver even more personalized communications, both at scale and efficiently.<\/li>\n\n\n\n<li><strong>Faster Time to Value:<\/strong> Williams-Sonoma, Inc. saw accelerated time to value by partnering with <a href=\"https:\/\/www.salesforce.com\/uk\/services\/professional-services\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Professional Services<\/a>, deploying Data Cloud and Marketing Cloud to develop personalized emails at an unprecedented scale.\u00a0<\/li>\n\n\n\n<li><strong>Accelerating Growth<\/strong>: Today, Williams-Sonoma, Inc. is streamlining its B2B sales process with <a href=\"https:\/\/www.salesforce.com\/uk\/products\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/uk\/products\/service-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, allowing B2B customers like hotels, restaurants, and resorts, to swiftly order in bulk. Both Sales and Service Cloud help the B2B teams analyze customer activity in order to create potential upsell opportunities.\u00a0<\/li>\n\n\n\n<li><strong>Increasing Collaboration<\/strong>: With centralized data and AI-driven search, <a href=\"https:\/\/www.salesforce.com\/uk\/products\/slack\/overview\/?sfdc-redirect=415&amp;d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> streamlines collaboration across Williams-Sonoma, Inc.\u2019s in-house technology teams.\u00a0<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, 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https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_press_release\/68815\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>\u201cAI helps our teams make more informed decisions, it creates efficiencies within our business, and it allows us to be agile as we connect with millions of our customers around the world on a daily basis,\u201d continued Alber.&nbsp;<\/p>\n\n\n\n<p><em>Learn more about how companies like Williams-Sonoma, Inc. are leveraging data + AI + CRM + trust to transform the customer experience during Dreamforce, September 12-14, 2023. Stream it <\/em><a href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><strong>More information<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about Salesforce AI <a href=\"https:\/\/www.salesforce.com\/products\/einstein-ai-solutions\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read more news and stories from <a href=\"https:\/\/www.salesforce.com\/news\/collections\/dreamforce-2023\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2023<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>About Williams-Sonoma Inc.<\/strong><\/p>\n\n\n\n<p>Williams-Sonoma, Inc. is the world\u2019s largest digital-first, design-led and sustainable home retailer. The company\u2019s products, representing distinct merchandise strategies \u2014 Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham and GreenRow \u2014 are marketed through e-commerce websites, direct-mail catalogs and retail stores. These brands are also part of The Key Rewards, our loyalty and credit card program that offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, offer international shipping to customers worldwide, and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India, as well as e-commerce websites in certain locations. We are also proud to be a leader in our industry with our Environmental, Social and Governance (\u201cESG\u201d) efforts. Our company is Good By Design \u2014 we\u2019ve deeply ingrained sustainability into our business. From our factories to your home, we\u2019re united in a shared purpose to care for our people and our planet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce provides Williams-Sonoma, Inc. with unified data and AI-powered tools to facilitate targeted customer outreach at scale San Francisco \u2014 September 12, 2023 \u2014 Today at Dreamforce 2023, Salesforce (NYSE: CRM), the #1 AI CRM, announced its work with Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led, and sustainable home retailer, to deliver highly [&hellip;]<\/p>\n","protected":false},"author":200,"featured_media":68817,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[],"sf_theme":[3985],"sf_topic":[3978,4053,3998,4331,3980,4056,4058],"sf_product":[4002],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[5029],"sf_visibility":[],"coauthors":[4199],"class_list":["post-68815","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-customer-service-and-support","sf_topic-customer-success","sf_topic-data","sf_topic-dreamforce","sf_topic-marketing","sf_topic-sales","sf_product-slack","sf_location-global","sf_collection-dreamforce-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Williams-Sonoma, Inc. and Salesforce Team Up to Serve Customers at Home - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/09\/12\/williams-sonoma-salesforce-customer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Williams-Sonoma, Inc. and Salesforce Team Up to Serve Customers at Home\" \/>\n<meta property=\"og:description\" content=\"Salesforce provides Williams-Sonoma, Inc. with unified data and AI-powered tools to facilitate targeted customer outreach at scale San Francisco \u2014 September 12, 2023 \u2014 Today at Dreamforce 2023, Salesforce (NYSE: CRM), the #1 AI CRM, announced its work with Williams-Sonoma, Inc. 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