{"id":70257,"date":"2024-04-25T00:15:00","date_gmt":"2024-04-25T07:15:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=70257"},"modified":"2024-04-25T13:44:13","modified_gmt":"2024-04-25T12:44:13","slug":"einstein-copilot-general-availability","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/04\/25\/einstein-copilot-general-availability\/","title":{"rendered":"Salesforce Announces General Availability of Einstein Copilot Along with New Einstein Copilot Actions for Sellers and Tools for Driving Enterprise AI Adoption"},"content":{"rendered":"\n

Einstein Copilot, Salesforce\u2019s conversational AI assistant, is now generally available with new out-of-the-box actions for driving sales productivity<\/em><\/p>\n\n\n\n

New Copilot Analytics enables admins to track and audit usage of Einstein Copilot, uncovering trends in adoption to scale deployments<\/em><\/p>\n\n\n\n

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San Francisco \u2014 April 25, 2024 \u2013 <\/strong>Today, Salesforce (NYSE: CRM) announced the general availability of Einstein Copilot<\/a>, the conversational AI assistant for CRM, along with new capabilities designed to enhance seller productivity and scale adoption of generative AI.<\/p>\n\n\n\n

Introducing new sales actions<\/h2>\n\n\n\n

For 25 years<\/a>, Salesforce has been helping sales teams find, win, and keep customers across every facet of the sales cycle \u2013 from prospecting and activity tracking to forecasting and revenue operations \u2013 all of which can be tailored to a customer\u2019s business through customizable metadata. Salesforce is using this wealth of experience to collapse the most common and valuable seller processes into conversational AI interactions grounded on an organization\u2019s business-specific data and metadata, and delivered at scale through new analytics and testing tools.<\/p>\n\n\n\n

A key component of this metadata, and unique to Einstein Copilot, are Copilot Actions<\/strong> \u2014 pre-programmed capabilities that enable Einstein Copilot to not only answer questions using business data, but also string together workflows to get things done on behalf of users. In fact, in the recent \u201cYour Data, Your AI<\/a>\u201d survey, more than half of workers said AI grounded on private company data builds their trust in the tool.<\/p>\n\n\n\n

Today, Salesforce is increasing its library of actions with new capabilities where sellers can benefit from conversational AI directly in Sales Cloud<\/a>. Instead of navigating to a bespoke AI tool disconnected from their CRM, sales reps can simply open up Einstein Copilot and ask for a personalized close plan, insights on why an opportunity may not close in the month, or check if pricing was discussed on a recent call \u2013 which means more time focused on the customer and less time sifting through data and screens. Einstein Copilot includes a reasoning engine that can interpret user requests and dynamically automate tasks from a library of actions, ensuring every new action expands the breadth of use cases it can support \u2014 and it does so without the need to train or fine-tune a large language model (LLM).<\/p>\n\n\n\n