{"id":70472,"date":"2024-05-22T05:00:00","date_gmt":"2024-05-22T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=70472"},"modified":"2024-05-22T13:51:40","modified_gmt":"2024-05-22T12:51:40","slug":"einstein-copilot-marketing-commerce-news","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/","title":{"rendered":"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Einstein Copilot for marketers and merchants allow brands to automatically generate campaign briefs, personalized content, and promotions from their trusted data&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Data Cloud for Commerce unifies business and customer data to deliver smart insights and help merchandisers launch personalized promotions, offers, and shopping experiences for customers, enhancing loyalty and boosting sales<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Einstein Personalization enables marketers to leverage the unified customer data profile in Data Cloud to automatically trigger the next best interaction for customers based on their behavior and history with a brand<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>SAN FRANCISCO \u2014 May 22, 2024<\/strong> <strong>\u2014<\/strong> Today at <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/connections_2024\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Connections<\/a>, Salesforce (NYSE: CRM), the #1 AI CRM, expanded its Einstein Copilot capabilities by introducing new features for marketers and merchants. <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/02\/27\/einstein-copilot-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a>, Salesforce\u2019s trusted and reliable conversational AI assistant, now helps businesses of all sizes with daily marketing and merchandising tasks, in addition to its existing functionalities for sales and service. Salesforce also revealed new tools for unifying business and commerce data, along with a new AI-powered personalization decision engine that helps companies personalize customer interactions at every touchpoint using data from any source.\u00a0<\/p>\n\n\n\n<p>\u201cMarketing and commerce leaders need a trusted advisor to help them tap into the promise of generative AI,\u201d said Ariel Kelman, President and CMO of Salesforce. \u201cWith the Einstein 1 Platform we\u2019re giving organizations the power to unify all of their data on one trusted platform. This is the key to getting results from generative AI that are actually useful in driving your business forward.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With the Einstein 1 Platform we\u2019re giving organizations the power to unify all of their data on one trusted platform. This is the key to getting results from generative AI that are actually useful in driving your business forward.<\/p>\n<cite>Ariel Kelman, President and CMO of Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Why it matters:<\/strong> Marketers and merchandisers understand that personalization is a customer mandate and taking advantage of AI to create better experiences and business outcomes is a competitive requirement. Yet, they still struggle to connect the right data and touch points to fully utilize AI and bring personalization into every customer engagement.&nbsp;<\/p>\n\n\n\n<p>80% of customers <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">believe<\/a> customer experiences should be better considering all the data companies collect. However, <a href=\"https:\/\/www.mulesoft.com\/lp\/reports\/connectivity-benchmark\/?_ga=2.140851762.1032370996.1715043294-1111233791.1684186244&amp;_gac=1.58470360.1714678443.CjwKCAjw88yxBhBWEiwA7cm6pScvd2vSVg52tyg8noYMjK2jQ99BozVzqXdthK2eqQ5GS8mh3CPLQBoCk58QAvD_BwE&amp;_gl=1*fxjmw9*_ga*MTExMTIzMzc5MS4xNjg0MTg2MjQ0*_ga_3VHBZ2DJWP*MTcxNTE3ODg2Ny4zOTMuMS4xNzE1MTc5MjYzLjAuMC4w\" target=\"_blank\" rel=\"noreferrer noopener\">75% of IT organizations<\/a> struggle to integrate data insights into user experiences and only <a href=\"https:\/\/www.salesforce.com\/news\/stories\/marketing-trends-ai-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">31% of marketers<\/a> are fully satisfied with their ability to unify customer data sources.<\/p>\n\n\n\n<p><strong>What\u2019s new:<\/strong> By unlocking and unifying all of their organization\u2019s trapped data on a single platform, brands can harness trusted AI to personalize every customer engagement across marketing, commerce, sales, and service. New innovations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Einstein Copilot for Marketers <\/strong>is a trusted AI assistant that has pre-built actions to simplify the campaign creation process by automatically generating marketing briefs, content, and email campaigns. It also helps marketers accelerate time-to-market with auto-generated responses grounded in customer data and aligned to brand voice.\n<ul class=\"wp-block-list\">\n<li>For example, a clothing retailer could use Einstein Copilot for Marketers to efficiently spin up a campaign to entice previous customers to return with targeted product offers. To do so, they would use an AI prompt to build a campaign brief that provides campaign objectives, KPIs, target audience, and initial content for campaign assets. From there, they would create the segment and select audience attributes, hone their email content, and deploy the campaign all from one conversational console.<strong>&nbsp;<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Einstein Copilot for Merchants <\/strong>is a trusted AI assistant that makes merchandisers more productive by simplifying commerce tasks. Using natural language prompts, it streamlines storefront setup and generates personalized promotions to delight customers and drive higher conversion rates. It also surfaces insights to improve products discoverability and provides AI-powered SEO recommendations to increase revenue.\n<ul class=\"wp-block-list\">\n<li>For example, an air conditioning manufacturer can use Einstein Copilot for Merchants to quickly create a product detail page for their new HVAC equipment line by using natural language prompts, and include AI-generated product descriptions that are optimized for SEO. The merchant can also optimize sales with auto-generated, multilingual targeted promotions that are based on buyers\u2019 locations and past purchases.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/sgTNknriRf3Ed4zPUgrULg.jpg\"  data-uuid=\"sgTNknriRf3Ed4zPUgrULg\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><figcaption class=\"wp-element-caption\"><em>Michael Affronti, SVP &amp; GM, Commerce Cloud, shares the value of Einstein Copilot for Marketers and Copilot for Merchants<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Cloud for Commerce<\/strong> enables retailers to harmonize enterprise data \u2013 like product details, inventory status, and transactional history \u2013 with customer data to create a single view to access and leverage across the entire customer journey. This allows merchants to boost revenue and efficiency with insights from AI-powered analytics and automation to guide key business decisions, like choosing to bundle underperforming products, or sending abandoned cart and back-in-stock notifications.\n<ul class=\"wp-block-list\">\n<li>A beauty retailer, for example, could use Data Cloud for Commerce to create and activate segments of first-time shoppers who made purchases of less than $25 and then send them personalized promotions to encourage a repeat purchase and increase loyalty. The beauty retailer could also identify highest-performing products by region and available inventory to determine the best items to bundle together to grow average order value (AOV).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Einstein Personalization <\/strong>is a new AI-based decision engine that allows brands to leverage real-time customer data from <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> to deliver marketing campaigns that automatically trigger next best offers and personalized content \u2013 no matter where a customer engages with a brand or organization.\n<ul class=\"wp-block-list\">\n<li>For example, an unknown visitor might land on a bank\u2019s business loan web page, and by the time the visitor navigates back to the home page they would see personalized content for loans and related offers. As this user engages with suggested content and provides their email or name, their profile would update in real time so the bank&#8217;s sales reps could send the prospect a relevant white paper to aid their search for a business loan.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\"><div data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77606\" data-id=\"77606\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/Copilot-for-Marketers.png?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Einstein Copilot for Marketers helps companies generate marketing campaigns for targeted audiences<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77607\" data-id=\"77607\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/Screenshot-2024-05-20-at-11.13.44\u202fAM.png?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">A digital storefront supported by customer data and conversational AI<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unified-ai-assistants-powered-by-trusted-data-and-metadata\"><strong>Unified AI assistants powered by trusted data and metadata<\/strong><\/h2>\n\n\n\n<p>Salesforce\u2019s Einstein Copilot for Marketers and Copilot for Merchants are unique within the industry because they are unified conversational AI assistants built on the <a href=\"http:\/\/www.salesforce.com\/uk\/products\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a>, grounded in company-specific data stored within Data Cloud, and connected to Salesforce metadata.\u00a0<\/p>\n\n\n\n\n\n<p>A typical LLM can\u2019t find the relevant output just from the data. It has to know what promotion, territory, customer, and other concepts mean and where to locate the relevant data to fulfill the prompt. Einstein Copilot uses this metadata to interpret the user\u2019s prompt with complete context, working with the LLM to choose the relevant fields \u2013 in this case, for the product promotion email sent to the customer segment.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.salesforce.com\/uk\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a> safeguards the confidentiality of the data within these responses, preventing the LLM from retaining any of the information provided. This allows the LLM to access the necessary business-related data to respond to inquiries while enabling the business to maintain security, privacy, and governance over their data.<\/p>\n\n\n\n<p><strong>Customer perspective<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cSalesforce allows us to fuse together our trusted data from across our business to deliver tailored quality experiences to every current and future Aston Martin driver. The Einstein 1 Platform allows us to give our customers the personalized, VIP experience they expect, as we look to grow and enable our AI enterprise.\u201d \u2014 Matthew Randall, Head of Software and Integration, Aston Martin<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"71453\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/09\/17\/google-autonomous-agent-partnership\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/09\/Google-Partnership-News.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/09\/17\/google-autonomous-agent-partnership\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce and Google Cloud Join Forces to Deliver Autonomous AI Agents That Collaborate Across Salesforce and Google Workspace\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"71218\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-ai-customer-stories\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=1024\" class=\"content-card__image\" alt=\"Companies Unlocking Data, Improving Business Results with Salesforce\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/08\/Einstein-Moments_-How-Companies-are-Quietly-Unlocking-Data-and-Improving-Business-Results-with-Salesforce.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/data-ai-customer-stories\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow Companies Are Embracing Salesforce AI and Agents to Improve Customer Relationships, Productivity, and Bottom Lines\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_press_release\/70472\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Availability<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einstein Copilot for Marketers will be generally available in summer 2024.<\/li>\n\n\n\n<li>Copilot for Merchants will be available in beta in fall 2024.<\/li>\n\n\n\n<li>Data Cloud for Commerce is generally available in summer 2024 for B2B commerce customers and fall 2024 for B2C commerce customers.<\/li>\n\n\n\n<li>Einstein Personalization will be available for restricted general availability in summer 2024.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tEinstein Copilot for Marketers and Merchants\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Conversational AI for your CRM. Grounded in your company data.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/einsteincopilot\/?d=cta-body-promo-8%20\" target=\"_blank\">\n\t\t\t\t<span>SAY HELLO<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tune into Connections on <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/connections_2024\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/uk\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Marketing Cloud<\/a><\/li>\n\n\n\n<li>Discover more about <a href=\"https:\/\/www.salesforce.com\/uk\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Commerce Cloud<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Einstein Copilot for marketers and merchants allow brands to automatically generate campaign briefs, personalized content, and promotions from their trusted data&nbsp; Data Cloud for Commerce unifies business and customer data to deliver smart insights and help merchandisers launch personalized promotions, offers, and shopping experiences for customers, enhancing loyalty and boosting sales Einstein Personalization enables marketers [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":70471,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[4126],"sf_theme":[3985],"sf_topic":[3978,4331],"sf_product":[3997,4345,6458],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[],"sf_visibility":[],"coauthors":[4333],"class_list":["post-70472","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-product","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-data","sf_product-commerce-cloud","sf_product-einstein","sf_product-einstein-copilot","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI\" \/>\n<meta property=\"og:description\" content=\"Einstein Copilot for marketers and merchants allow brands to automatically generate campaign briefs, personalized content, and promotions from their trusted data&nbsp; Data Cloud for Commerce unifies business and customer data to deliver smart insights and help merchandisers launch personalized promotions, offers, and shopping experiences for customers, enhancing loyalty and boosting sales Einstein Personalization enables marketers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T12:51:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/person\/cdd45c3a12ff6b425f57b7821027702f\"}],\"headline\":\"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI\",\"datePublished\":\"2024-05-22T12:00:00+00:00\",\"dateModified\":\"2024-05-22T12:51:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/\"},\"wordCount\":1318,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/\",\"name\":\"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg\",\"datePublished\":\"2024-05-22T12:00:00+00:00\",\"dateModified\":\"2024-05-22T12:51:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News Explorer\",\"item\":\"https:\/\/www.salesforce.com\/uk\/news\/news-explorer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/person\/cdd45c3a12ff6b425f57b7821027702f\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d30bfd12753a2db439fd0586bbce2b87a488b5217482658c4f23d497a702a358?s=96&d=mm&r=gca01f3a67d309c766f1e732a9534cf67\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d30bfd12753a2db439fd0586bbce2b87a488b5217482658c4f23d497a702a358?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d30bfd12753a2db439fd0586bbce2b87a488b5217482658c4f23d497a702a358?s=96&d=mm&r=g\"},\"url\":\"https:\/\/www.salesforce.com\/uk\/news\/stories\/author\/dbianchinisalesforce-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/","og_locale":"en_GB","og_type":"article","og_title":"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI","og_description":"Einstein Copilot for marketers and merchants allow brands to automatically generate campaign briefs, personalized content, and promotions from their trusted data&nbsp; Data Cloud for Commerce unifies business and customer data to deliver smart insights and help merchandisers launch personalized promotions, offers, and shopping experiences for customers, enhancing loyalty and boosting sales Einstein Personalization enables marketers [&hellip;]","og_url":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_modified_time":"2024-05-22T12:51:40+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@salesforcenews","twitter_misc":{"Estimated reading time":"12 minutes","Written by":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/person\/cdd45c3a12ff6b425f57b7821027702f"}],"headline":"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI","datePublished":"2024-05-22T12:00:00+00:00","dateModified":"2024-05-22T12:51:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/"},"wordCount":1318,"publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/","url":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/","name":"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg","datePublished":"2024-05-22T12:00:00+00:00","dateModified":"2024-05-22T12:51:40+00:00","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#primaryimage","url":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg","contentUrl":"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2024\/05\/CNX_ProductRelease.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News Explorer","item":"https:\/\/www.salesforce.com\/uk\/news\/news-explorer\/"},{"@type":"ListItem","position":2,"name":"Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Power the Complete Customer Journey with Unified Data and Trusted AI"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/uk\/news\/#website","url":"https:\/\/www.salesforce.com\/uk\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/uk\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/uk\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/person\/cdd45c3a12ff6b425f57b7821027702f","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d30bfd12753a2db439fd0586bbce2b87a488b5217482658c4f23d497a702a358?s=96&d=mm&r=gca01f3a67d309c766f1e732a9534cf67","url":"https:\/\/secure.gravatar.com\/avatar\/d30bfd12753a2db439fd0586bbce2b87a488b5217482658c4f23d497a702a358?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d30bfd12753a2db439fd0586bbce2b87a488b5217482658c4f23d497a702a358?s=96&d=mm&r=g"},"url":"https:\/\/www.salesforce.com\/uk\/news\/stories\/author\/dbianchinisalesforce-com\/"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/uk\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_press_release\/70472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_press_release"}],"about":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/types\/sf_press_release"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/users\/165"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_press_release\/70472\/revisions"}],"predecessor-version":[{"id":70490,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_press_release\/70472\/revisions\/70490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media\/70471"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/media?parent=70472"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_content_type?post=70472"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_theme?post=70472"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_topic?post=70472"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_product?post=70472"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_industry?post=70472"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_role?post=70472"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=70472"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_location?post=70472"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_collection?post=70472"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_visibility?post=70472"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/coauthors?post=70472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}