{"id":72426,"date":"2025-06-11T09:00:00","date_gmt":"2025-06-11T08:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=72426"},"modified":"2025-06-11T10:49:09","modified_gmt":"2025-06-11T09:49:09","slug":"heathrow-airport-agentforce-passenger-experience","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/06\/11\/heathrow-airport-agentforce-passenger-experience\/","title":{"rendered":"Agentforce Takes Flight at Heathrow: New AI Agent Resolves 90% of Queries to Enhance Traveler Experience"},"content":{"rendered":"\n<p>Salesforce today announced that the UK\u2019s largest airport, <a href=\"https:\/\/www.heathrow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heathrow<\/a>, is significantly enhancing its traveller experience with <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>. Using Agentforce, Salesforce&#8217;s digital labour platform, Heathrow has deployed &#8220;Hallie,&#8221; an agent that has achieved a 90% chat resolution rate without requiring human agent transfer.<\/p>\n\n\n\n<p>To overcome Heathrow having limited passenger information, the airport has made remarkable progress over the past three years, building its customer knowledge base through its CRM, Rewards loyalty program, Wi-Fi, and digital bookings, all feeding into <a href=\"https:\/\/www.salesforce.com\/uk\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a>. This unified data foundation is crucial for delivering personalised support.<\/p>\n\n\n\n<p>With Agentforce, Heathrow aims to provide faster service and expects to improve digital contact efficiency by up to 40%. Hallie, accessible via WhatsApp, acts as a digital travel companion.\u00a0<\/p>\n\n\n\n<p>Powered by Agentforce, Hallie provides instant answers to common questions, including gate directions, amenity locations, and real-time wayfinding, by tapping into Heathrow&#8217;s Service Cloud knowledge base, live APIs, maps, and flight statuses. This immediate support is critical for passengers who need information on the spot, whether it\u2019s knowing where to find the nearest phone charging station or the current wait time at security.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tWorld Tour London News\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/uk\/news\/collections\/london-tour-london-2025\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Here<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Driving the news: <\/strong>With Agentforce, the UK\u2019s busiest airport has the ability to create and scale agent-first customer service experiences using natural language, without the need for custom code.&nbsp;<\/p>\n\n\n\n<p>The ability to create and scale agent-first customer service experiences using natural language, without the need for custom code, is a key differentiator.<\/p>\n\n\n\n<p>This flexibility will allow Heathrow to expand its support capabilities to multiple channels, from web chat to WhatsApp. Their agent, who they affectionately call &#8216;Hallie&#8217;, is already viewed as a member of the team. Their call center team was excited to be actively involved in uploading the 800 knowledge articles she can act on and supporting her training.<\/p>\n\n\n\n<p>Heathrow&#8217;s investment in Salesforce has contributed to broader digital transformation efforts and revenue growth. Its impressive results to date include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>40% improvement in digital contact efficiency<\/li>\n\n\n\n<li>50+% fewer chat exchanges to get an answer<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73696\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-foundry-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Launches AI Foundry to Accelerate Enterprise AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-foundry-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce AI Research Launches AI Foundry to Accelerate System-Level Enterprise AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_press_release\/72426\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>Hallie can also generate actionable case summaries with an expected accuracy rate of 95%. These quick, digestible summaries will enable human service agents to quickly resolve complex cases and cut live chat times by 30 seconds.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Agentforce, Heathrow is implementing digital agents to enhance every part of the passenger journey, from real-time assistance to personalised service. This is digital labour in action.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Zahra Bahrololoumi, CEO, Salesforce UK &amp; Ireland<\/p>\n<\/blockquote>\n\n\n\n<p><strong>What they\u2019re saying: <\/strong>\u201cWe have a vision to be an extraordinary airport fit for the future. We want Heathrow to be the start of our passengers\u2019 holiday, not just a place they transit through,\u201d said Peter Burns, Director of Marketing &amp; Digital. \u201cFor us this means creating a seamless, connected, personalised experience that passengers can expect to receive as standard \u2013 whether they are checking in for a flight at 4 a.m. or catching a connecting flight at 8 p.m. That\u2019s what Agentforce is going to deliver. It\u2019s effectively a digital concierge that holds your hand through your end-to-end airport experience.\u201d<\/p>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cHeathrow is reimagining what it means to deliver a seamless travel experience, and we are proud Agentforce is powering this journey. With Agentforce, Heathrow is implementing digital agents to enhance every part of the passenger journey, from real-time assistance to personalised service. This is digital labour in action: trusted, connected, and designed to help people travel with confidence,\u201d said Zahra Bahrololoumi, CEO, Salesforce UK &amp; Ireland.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more\">Learn more:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tune in to World Tour London on&nbsp;<a href=\"https:\/\/www.salesforce.com\/plus\/experience\/world_tour_london_2024\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a><\/li>\n\n\n\n<li>Read more World Tour London news&nbsp;<a href=\"https:\/\/www.salesforce.com\/uk\/news\/collections\/london-tour-london-2025\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced that the UK\u2019s largest airport, Heathrow, is significantly enhancing its traveller experience with Agentforce. Using Agentforce, Salesforce&#8217;s digital labour platform, Heathrow has deployed &#8220;Hallie,&#8221; an agent that has achieved a 90% chat resolution rate without requiring human agent transfer. To overcome Heathrow having limited passenger information, the airport has made remarkable progress [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":72412,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[],"sf_theme":[3979],"sf_topic":[8727,3978,3998,8284],"sf_product":[8438],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4088],"sf_collection":[8884],"sf_visibility":[],"coauthors":[3995],"class_list":["post-72426","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_theme-customer-engagement","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_topic-enterprise-ai","sf_product-agentforce","sf_location-uki","sf_collection-london-tour-london-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New AI Agent Resolves 90% of Heathrow Queries to Enhance Traveler Experience<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/06\/11\/heathrow-airport-agentforce-passenger-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agentforce Takes Flight at Heathrow: New AI Agent Resolves 90% of Queries to Enhance Traveler Experience\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced that the UK\u2019s largest airport, Heathrow, is significantly enhancing its traveller experience with Agentforce. Using Agentforce, Salesforce&#8217;s digital labour platform, Heathrow has deployed &#8220;Hallie,&#8221; an agent that has achieved a 90% chat resolution rate without requiring human agent transfer. To overcome Heathrow having limited passenger information, the airport has made remarkable progress [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/06\/11\/heathrow-airport-agentforce-passenger-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T09:49:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2025\/06\/Heathrow-Airport-enhances-the-passenger-experience-and-resolves-90-of-customer-chats-with-Agentforce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Salesforce Newsroom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/06\/11\/heathrow-airport-agentforce-passenger-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/06\/11\/heathrow-airport-agentforce-passenger-experience\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/uk\/news\/#\/schema\/person\/image\/0a47823114c0d0e5d6b9bc9c6f724a67\"}],\"headline\":\"Agentforce Takes Flight at Heathrow: New AI Agent Resolves 90% of Queries to Enhance Traveler 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