{"id":72886,"date":"2025-09-16T15:45:51","date_gmt":"2025-09-16T14:45:51","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=72886"},"modified":"2025-09-17T10:01:43","modified_gmt":"2025-09-17T09:01:43","slug":"united-kingdom-investment-announcement","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/09\/16\/united-kingdom-investment-announcement\/","title":{"rendered":"Salesforce Deepens Commitment to UK AI Innovation, Increases Investment to $6B"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Salesforce UK to become AI hub for UK and Europe, with new R&amp;D teams to support business innovation across the region<\/em><\/li>\n\n\n\n<li><em><em>Salesforce\u2019s pledge builds on its ongoing investment in the UK\u2019s AI economy, including an earlier $4 billion commitment and establishment of its first AI Center in London<\/em><\/em><\/li>\n\n\n\n<li><em>\u00a31 million Salesforce Accelerator launched to surge AI innovation for nonprofits in the UK<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p><strong>LONDON \u2013 September 16, 2025<\/strong> <strong>\u2013<\/strong> Salesforce, the #1 AI CRM, today announced plans to invest $6 billion in its UK business through 2030. This new commitment from Salesforce, which has operated in the UK for 25 years, will support UK and European companies\u2019 transformation into Agentic Enterprises, with humans and AI agents working together to drive customer success.<\/p>\n\n\n\n<p>The investment bolsters Salesforce\u2019s ongoing commitment to the UK, extending a previous five-year investment of <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2023\/06\/29\/salesforce-uk-investment-2023\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">$4 billion<\/a> made in 2023 and the <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2024\/06\/06\/ai-center-london\/\" target=\"_blank\" rel=\"noreferrer noopener\">selection of London for its first AI Center<\/a>.<\/p>\n\n\n\n<p>UK Technology Minister, Kanishka Narayan, said: \u201cSalesforce\u2019s decision to expand its investment in the UK underlines the strength of our economy, people and our ambition to be a global leader in technology and AI. This investment will support the UK\u2019s mission to be a world-leading AI and data hub that creates jobs, builds AI skills and supports innovation across the country \u2013 ensuring the UK remains one of the best places to start and grow a digital business.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We are doubling down on our long-standing commitment to the UK with this significant investment.<\/p>\n<cite>Marc Benioff, Chair and CEO, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>&#8220;We are doubling down on our long-standing commitment to the UK with this significant investment,\u201d said Marc Benioff, Chair and CEO, Salesforce. \u201cWe\u2019re delighted that the UK, already a vital talent and innovation centre, will become our AI hub for Europe, driving product innovation for customers across the region.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-driving-ai-innovation-from-the-uk\"><strong>Driving AI innovation from the UK<\/strong><\/h2>\n\n\n\n<p>Through products like <a href=\"https:\/\/www.salesforce.com\/uk\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, Salesforce has helped thousands of customers around the world become <a href=\"https:\/\/www.salesforce.com\/blog\/playbook\/agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprises<\/a> \u2014 where agents augment human workforces to create new opportunities, revenue streams, and ways of working.&nbsp;<\/p>\n\n\n\n<p>The UK is Salesforce\u2019s largest market outside the United States, and \u2014&nbsp;with <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/digital-labour-trends-survey-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">four out of five (78%) C-suite executives using AI agents<\/a> \u2014&nbsp;an important talent and innovation centre. According to IDC estimates, the <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-jobs-revenue\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">UK Salesforce economy<\/a> \u2014 fueled by AI \u2014 could generate over $41 billion in economic benefits and create over 500,000 jobs in the UK by 2028.*&nbsp;<\/p>\n\n\n\n<p>Salesforce\u2019s AI Center already supports hundreds of UK customers like <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capita<\/a>, <a href=\"https:\/\/www.salesforce.com\/customer-stories\/formula-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">Formula 1<\/a>, and <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/simplyhealth-ai-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simplyhealth<\/a>.&nbsp;<\/p>\n\n\n\n<p>The recent acquisitions of <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-convergence-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Convergence.ai<\/a> and <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/09\/05\/salesforce-signs-definitive-agreement-to-acquire-own-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">Own Company<\/a> will expand the Center\u2019s capabilities and enable Salesforce UK to become an AI hub for the entire region. New UK-based R&amp;D teams will support AI product innovation for customers across Europe. Additionally, Salesforce looks forward to welcoming <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/05\/27\/salesforce-signs-definitive-agreement-to-acquire-informatica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informatica<\/a> to the team when the acquisition closes, subject to receipt of required regulatory clearances and other customary closing conditions.&nbsp;<\/p>\n\n\n\n<p>\u201cThe UK has long been a pioneer in driving global AI breakthroughs, and I\u2019m thrilled that Salesforce is contributing to this legacy,\u201d said Zahra Bahrololoumi, CEO, Salesforce UK &amp; Ireland. \u201cWith our deep pool of talent, we will power responsible AI innovation and help our European customer base transform their organisations.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Salesforce\u2019s commitment includes investing in UK companies that are building the future of AI. <a href=\"https:\/\/salesforceventures.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Ventures<\/a> has invested over $200 million in UK companies including <a href=\"https:\/\/elevenlabs.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">ElevenLabs<\/a>, the AI audio research and deployment company; <a href=\"https:\/\/www.climate-x.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Climate X<\/a>, a climate adaptation and resilience data platform; and <a href=\"https:\/\/www.covecta.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Covecta<\/a>, an agentic AI company deploying purpose-built agents and search capabilities for the Financial Services sector.&nbsp;<\/p>\n\n\n\n<p>Salesforce is also committed to ensuring the UK workforce is equipped with the skills needed to benefit from the AI transformation. The company has long advocated for a <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/ai-digital-skills-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">national digital skills platform<\/a> to boost skills training, and has joined the UK government\u2019s <a href=\"https:\/\/www.gov.uk\/government\/news\/pm-launches-national-skills-drive-to-unlock-opportunities-for-young-people-in-tech\" target=\"_blank\" rel=\"noreferrer noopener\">national skills drive<\/a> to increase opportunities and access to AI training across the country.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_press_release\/72886\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Salesforce\u2019s commitment to giving back<\/strong><\/h2>\n\n\n\n<p>Salesforce also announced \u00a31 million for a UK-based Salesforce Accelerator, an initiative designed to help nonprofits harness <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>. The <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agents-for-impact-accelerator-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Accelerator \u2014 Agents for Impact<\/a> initiative equips nonprofits with funding, cutting-edge technology, and pro bono expertise to help build and customise AI agents.&nbsp;<\/p>\n\n\n\n<p>To date, the global Salesforce Accelerator program has given over $10 million to 38 purpose-driven organisations, enabling them to improve operational efficiency and scale community impact in the AI driven future. Interested organisations can submit a <a href=\"https:\/\/salesforceagentsforimpact.splashthat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">letter of interest<\/a> by October 5.<\/p>\n\n\n\n<p>Through its <a href=\"https:\/\/www.salesforce.com\/company\/philanthropy\/\" target=\"_blank\" rel=\"noreferrer noopener\">1-1-1 philanthropic model<\/a>, Salesforce has contributed $28.2 million in grants to local nonprofits, and its employees have volunteered more than 551,000 hours in the UK. This includes <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/royal-foundation-homewards\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnering with Prince William and The Royal Foundation<\/a> on its <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/royal-foundation-homewards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Homewards<\/a> initiative to end homelessness, and support of <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/salesforce-business-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business in the Community\u2019s Seeing is Believing programme<\/a>, established by the organisation\u2019s Royal Founding Patron His Majesty King Charles III.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/uk\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/06\/11\/capita-agentforce-outsourcing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capita\u2019s journey with Agentforce<\/a><\/li>\n\n\n\n<li>Read why Salesforce UKI\u2019s CEO Zahra Bahrololoumi\u2019 thinks <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-ai-skills-world-tour-london\/\" target=\"_blank\" rel=\"noreferrer noopener\">investment in AI and skills is critical to realising the UK\u2019s growth ambitions<\/a><\/li>\n\n\n\n<li>Read about Salesforce <a href=\"https:\/\/www.salesforce.com\/company\/philanthropy\/\" target=\"_blank\" rel=\"noreferrer noopener\">philanthropy<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>*IDC Infographic, sponsored by Salesforce, The UK Salesforce Economy, doc #US51175423, November 2023.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways LONDON \u2013 September 16, 2025 \u2013 Salesforce, the #1 AI CRM, today announced plans to invest $6 billion in its UK business through 2030. This new commitment from Salesforce, which has operated in the UK for 25 years, will support UK and European companies\u2019 transformation into Agentic Enterprises, with humans and AI agents [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":72885,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[4125,4132],"sf_theme":[],"sf_topic":[8889,4160],"sf_product":[8438,4290],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[8895],"sf_visibility":[],"coauthors":[6478],"class_list":["post-72886","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases","sf_content_type-press-releases-corporate-press-releases","sf_topic-ai","sf_topic-company-news","sf_product-agentforce","sf_product-data-cloud","sf_location-global","sf_collection-fy26-q3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Deepens Commitment to UK AI Innovation, Increases Investment to $6B - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/09\/16\/united-kingdom-investment-announcement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Deepens Commitment to UK AI Innovation, Increases Investment to $6B\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways LONDON \u2013 September 16, 2025 \u2013 Salesforce, the #1 AI CRM, today announced plans to invest $6 billion in its UK business through 2030. 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