{"id":73237,"date":"2025-12-04T08:02:00","date_gmt":"2025-12-04T08:02:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=73237"},"modified":"2025-12-04T09:20:16","modified_gmt":"2025-12-04T09:20:16","slug":"agentforce-ai-adoption-announcement","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/12\/04\/agentforce-ai-adoption-announcement\/","title":{"rendered":"Rapid Agentforce Adoption Spurs Strong Customer Growth for Salesforce UK"},"content":{"rendered":"\n

LIV Golf, Pandora, Simplyhealth, Workdry, Nexo, and UK police forces are becoming agentic enterprises with the Agentforce 360 Platform, deploying AI agents to boost productivity, customer connection, and growth<\/em><\/p>\n\n\n\n

With Agentforce deployments, Informatica acquisition, and R&D investment, Salesforce UK reaffirms its strategic importance as world-leading AI and data hub<\/em><\/p>\n\n\n\n

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LONDON \u2014 December 4, 2025 \u2014 Salesforce, the world\u2019s #1 AI CRM, today revealed strong customer growth driven by UK organisations rapidly building and deploying AI agents using its Agentforce 360 Platform<\/a>. This UK momentum mirrors global Salesforce trends as the company\u2019s Q3 earnings this week<\/a> highlighted strong Agentforce adoption by organisations accelerating the deployment of agents from pilot to production across their business.<\/p>\n\n\n\n

Worldwide, Salesforce has closed over 18,500 Agentforce deals since launch; over 9,500 paid deals, up 50% quarter-over-quarter. The platform is seeing significant adoption, with the number of customers in production with Agentforce jumping 70% quarter-over-quarter this year.<\/p>\n\n\n\n

Leading UK organisations including LIV Golf, Simplyhealth, Workdry, Nexo-alongside Thames Valley, Hampshire & Isle of Wight, and Humberside police forces-are driving AI agent adoption across the region, enhancing customer and community experiences, reducing operational costs, and delivering measurable ROI.<\/p>\n\n\n\n

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Our customers aren\u2019t just running AI pilots, either, they\u2019re in full deployment, reshaping entire industries with agents that deliver real results today.<\/p>\n\n\n\n

Zahra Bahrololoumi, CEO, Salesforce UKI<\/p>\n<\/blockquote>\n\n\n\n

\u201cThe rapid adoption of Agentforce by UK and global companies represents the next leap in business transformation, with AI agents enabling every company to operate with unprecedented intelligence and speed. Our customers aren\u2019t just running AI pilots, either, they\u2019re in full deployment, reshaping entire industries with agents that deliver real results today,\u201d said Zahra Bahrololoumi, CEO, Salesforce UKI.<\/p>\n\n\n\n

Driving customer success with Agentforce<\/strong><\/h2>\n\n\n\n

According to IDC<\/a>, the cumulative spend in AI technologies supporting digital labour in the UK will reach $159 billion by 2030, resulting in improved customer satisfaction, reduced labour costs, and accelerated workflows.* And, according to Salesforce research, four out of five (78%) C-suite executives in the UK<\/a> report that their companies are already using AI agents<\/a>, with 72% rating their technical infrastructure\u2019s adaptability to AI as good or very good.<\/p>\n\n\n\n

In this agentic era, Salesforce empowers businesses with Agentforce, a deeply unified platform that seamlessly integrates apps, data, metadata, and agents. The platform is already delivering measurable ROI for thousands of customers by transforming how they work \u2014 from front-office sales and service to back-office operations like order processing, payment refunds, and dispatch logistics. By unifying humans, agents, and data on one trusted platform, Agentforce helps businesses achieve unprecedented productivity and results.<\/p>\n\n\n\n