{"id":73364,"date":"2025-12-04T13:00:00","date_gmt":"2025-12-04T21:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=73364"},"modified":"2025-12-05T08:21:32","modified_gmt":"2025-12-05T08:21:32","slug":"astrazeneca-agentforce-life-sciences-customer-engagement","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/12\/04\/astrazeneca-agentforce-life-sciences-customer-engagement\/","title":{"rendered":"Salesforce\u2019s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement \u00a0\u00a0\u00a0\u00a0\u00a0"},"content":{"rendered":"\n<p><strong>December 4, 2025&nbsp; \u2013 SAN FRANCISCO <\/strong>\u2013 Salesforce (NYSE: CRM), the world\u2019s #1 CRM, today announced that AstraZeneca (LSE\/STO\/Nasdaq: AZN), a global, science-led biopharmaceutical company, has selected <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Life Sciences for Customer Engagement<\/a> to help transform its customer engagement globally, fostering stronger relationships with healthcare professionals (HCPs) through data-driven, AI-powered engagement. This work will support AstraZeneca&#8217;s commitment to push the boundaries of science to deliver life-changing medicines in oncology, rare diseases, and biopharmaceuticals, including cardiovascular, renal and metabolism, and respiratory and immunology.&nbsp;<\/p>\n\n\n\n<p>With Agentforce Life Sciences, Salesforce aims to help AstraZeneca unlock a new era of intelligent engagement \u2014 redefining customer relationships and accelerating business growth. The partnership will enable teams to focus on strategic customer outcomes and meaningful customer interactions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This partnership with AstraZeneca represents a clear step towards building intelligent, agentic customer engagement in the life sciences industry with their selection of Agentforce Life Sciences for Customer Engagement.<\/p>\n<cite>Frank Defesche, SVP and GM of Life Sciences at Salesforce<\/cite><\/blockquote>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tFrom Burnout to Breakthroughs: Agentforce Redefines Life Sciences Customer Engagement; Fidia, Pfizer Sign On as Early Adopters\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/life-sciences-cloud-for-customer-engagement-availability\/\" target=\"_blank\">\n\t\t\t\t<span>Read More <\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Expanding its remit for AstraZeneca, Salesforce will support <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360 for Life Sciences<\/a> as the global, end-to-end engagement solution for AstraZeneca, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medical-Commercial Coordination:<\/strong> Consolidating healthcare professional (HCP) insights and surface context across teams.&nbsp;<\/li>\n\n\n\n<li><strong>Personalized Engagement: <\/strong>Scaling operations across key account, reimbursement, and field teams with next-best action recommendations. AstraZeneca will also orchestrate and automate digital campaigns across multiple channels based on customer preferences.<\/li>\n\n\n\n<li><strong>Model Context Protocol (MCP) Interoperability:<\/strong> Extending its composable architecture with Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/mulesoft-agent-fabric-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mulesoft Agent Fabric<\/a>, AstraZeneca will orchestrate internal and external agent actions across field engagement, commercial operations, and different brands and regions, allowing its care teams and AI agents to work seamlessly together.<\/li>\n<\/ul>\n\n\n\n<p>\u201cThis partnership with AstraZeneca represents a clear step towards building intelligent, agentic customer engagement in the life sciences industry with their selection of Agentforce Life Sciences for Customer Engagement,\u201d said Frank Defesche, SVP and GM of Life Sciences at Salesforce. \u201cTogether, we will empower AstraZeneca\u2019s teams with the latest technology to deliver personalized engagement and accelerate the delivery of life-changing medicines to patients around the world.\u201d&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73710\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024\" class=\"content-card__image\" alt=\"uki agentic enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png 1200w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/04\/Australia.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/agentic-enterprise-operating-system\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy the agentic enterprise needs an operating system, not just a model\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"73706\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/uk\/news\/wp-content\/uploads\/sites\/5\/2026\/03\/LINKED-TILE_-Slackbot_-The-new-interface-for-work.png?w=1024\" class=\"content-card__image\" alt=\"View of Slackbot answering a request in Slack.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/uk\/news\/linked-content\/meet-the-new-slack\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tMeet the new Slack\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/uk\/news\/wp-json\/wp\/v2\/sf_press_release\/73364\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover how Salesforce is leading the <a href=\"http:\/\/salesforce.com\/form\/industries\/healthcare\/leading-the-next-era-of-life-sciences-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">next era of life sciences transformation<\/a><\/li>\n\n\n\n<li>Hear from some of the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/industry-leaders-choose-life-sciences-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">70+ organizations<\/a> who selected Agentforce Life Sciences&nbsp;<\/li>\n\n\n\n<li>Get a <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/series\/healthcare_and_life_sciences_at_dreamforce_2025\/episode\/episode-s1e8\" target=\"_blank\" rel=\"noreferrer noopener\">sneak peek of the Agentforce Life Sciences roadmap<\/a> and <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/5033770\" target=\"_blank\" rel=\"noreferrer noopener\">transition framework<\/a><\/li>\n\n\n\n<li>Read about Salesforce\u2019s robust <a href=\"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/05\/08\/partner-network-for-life-sciences-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">partner network<\/a>, including <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=26eb9e4e-0b89-416f-94af-4e2c164820d7&amp;legacy=true\" target=\"_blank\" rel=\"noreferrer noopener\">IQVIA<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>December 4, 2025&nbsp; \u2013 SAN FRANCISCO \u2013 Salesforce (NYSE: CRM), the world\u2019s #1 CRM, today announced that AstraZeneca (LSE\/STO\/Nasdaq: AZN), a global, science-led biopharmaceutical company, has selected Agentforce Life Sciences for Customer Engagement to help transform its customer engagement globally, fostering stronger relationships with healthcare professionals (HCPs) through data-driven, AI-powered engagement. This work will support [&hellip;]<\/p>\n","protected":false},"author":763,"featured_media":73363,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[8905],"sf_theme":[3979],"sf_topic":[8727,8889,3998],"sf_product":[8438,4055],"sf_industry":[4067],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[4301],"sf_collection":[8916],"sf_visibility":[],"coauthors":[5131],"class_list":["post-73364","sf_press_release","type-sf_press_release","status-publish","has-post-thumbnail","hentry","sf_content_type-press-releases-customer-2","sf_theme-customer-engagement","sf_topic-agents","sf_topic-ai","sf_topic-customer-success","sf_product-agentforce","sf_product-industry-solutions","sf_industry-healthcare-and-life-sciences","sf_location-global","sf_collection-fy26-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AstraZeneca selects Agentforce Life Sciences for healthcare engagement - 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