{"id":73401,"date":"2025-12-11T09:23:37","date_gmt":"2025-12-11T09:23:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=73401"},"modified":"2025-12-11T09:23:38","modified_gmt":"2025-12-11T09:23:38","slug":"cyber-week-ai-agents-sales-uk","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/uk\/news\/press-releases\/2025\/12\/11\/cyber-week-ai-agents-sales-uk\/","title":{"rendered":"Salesforce Data: AI And Agents Propel UK Cyber Week to Record Over \u00a36B in Spend"},"content":{"rendered":"\n

LONDON \u2014 December 11, 2025 \u2014<\/strong> Salesforce, the world\u2019s #1 AI CRM, today unveiled its 2025 UK Cyber Week results, analysing shopping data from November 25 to December 1. It was another record-breaking week, with UK shoppers driving over \u00a36 billion ($8.4 billion) in sales \u2013 a 3% increase from last year \u2013 while global sales rose 7% to over \u00a3256 billion ($336.6 billion). These results signal a strong consumer appetite for buying this holiday season despite increasing global prices, and they demonstrate AI<\/a> and agents<\/a> as fundamental accelerators for purchase and productivity in UK commerce.<\/p>\n\n\n\n

Powered by aggregate data from Agentforce, Agentforce Commerce, Agentforce Service, and Agentforce Marketing, the Salesforce Shopping Index<\/a> analyses the activity of over 1.5 billion global shoppers across 1.5 trillion page views.<\/p>\n\n\n\n

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Leveraging the Agentforce 360, we have modernised our customer support model with AI-driven replies to drive higher productivity and operational efficiency.<\/p>\nJosh Smiley, SVP and Global Head of Technology at Funko<\/cite><\/blockquote>\n\n\n\n

AI and agents deliver outsized impact on Cyber Week sales and service<\/strong><\/h2>\n\n\n\n

AI and agents were pivotal elements in shoppers\u2019 path to purchase, driving over \u00a350 billion ($67 billion) in global sales by delivering personalised, high-converting shopping experiences. Across Cyber Week, AI and agents influenced a staggering 20% of all global orders via personalised product recommendations<\/a> and conversational customer service. Pandora<\/a>, Shark Ninja<\/a>, and Funko<\/a> and other retailers who utilised Salesforce\u2019s Agentforce 360 and their own branded agents saw sales grow 32% faster than those without.<\/p>\n\n\n\n

Beyond purchases, AI agents efficiently managed the influx of holiday inquiries to emerge as customer service heroes. Agentic customer service conversations grew 55% week over week. Crucially, the volume of agent actions \u2014 including updating delivery addresses and initiating returns \u2014 surged by 70% compared with the previous week, offsetting administrative loads for service teams and lowering operational costs.<\/p>\n\n\n\n

\u201cThe holiday season represents our biggest opportunity to scale direct-to-consumer revenue, and agentic experiences are paramount to that success,\u201d said Josh Smiley, SVP and Global Head of Technology at Funko. \u201cLeveraging the Agentforce 360, we have modernised our customer support model with AI-driven replies to drive higher productivity and operational efficiency. And by going live with our shopper agent, powered by Agentforce Commerce and conversational AI, we can secure new customers with a seamless, personalised shopping experience.\u201d <\/p>\n\n\n\n

Salesforce powers Cyber Week with trust, scale, and AI agents<\/strong><\/h2>\n\n\n\n

The foundation of Cyber Week\u2019s success for global retailers was the trust and unified power of Agentforce 360<\/a>. Brands drove profitable growth and scaled their operations, supported by Salesforce\u2019s 100% uptime the entire week, including Agentforce Commerce<\/a>, which powered nearly 61 million orders on digital storefronts.<\/p>\n\n\n\n

The scale extended across channels as retailers managed 76% more orders on the Order Management System (OMS) platform while Agentforce Marketing<\/a> delivered personalized outreach by sending 56.3 billion marketing messages. On Black Friday, historically the largest day of the year for in-store shopping, Salesforce\u2019s Retail Point of Sale (POS) saw 96% YOY growth in order volumes.\u00a0<\/p>\n\n\n\n

Agentforce Service<\/a> and Data 360<\/a>, Salesforce\u2019s hyperscale data engine, helped ensure excellent customer service experiences. Agentforce Service managed the post-purchase surge by helping resolve more than 4.2 billion case interactions. This capability was underpinned by Data 360, which processes the intelligence for personalised experiences, with the number of records ingested growing to an unprecedented 1.26 trillion \u2014 a substantial 44% increase YOY.<\/p>\n\n\n\n

\u201cCyber Week, particularly from Black Friday to Cyber Monday, is the ultimate litmus test for a retailer\u2019s commerce platform. When global sales surge to record-breaking numbers and peak traffic hits, brands need guaranteed trust and the ability to massively scale. That is the core value of Agentforce Commerce and Agentforce 360 \u2014 not merely to survive the rush but to transform retailers into true Agentic Enterprises that can deliver consistently personalised shopping experiences well beyond the holiday season.\u201d \u2014 Nitin Mangtani, SVP & GM, Agentforce Commerce<\/p>\n\n\n

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