Frequently Asked Questions

Salesforce B2C Commerce is the industry-leading, cloud-based commerce solution for transforming shopping experiences across all digital channels. It provides a rich set of capabilities, including marketing, merchandising, content, promotions, customer service, fulfillment, and artificial intelligence. Salesforce B2C Commerce also provides an open development environment and an out-of-the-box mobile-first site framework that you can easily customize or extend further.

Salesforce B2B Commerce​ is the industry-leading, cloud-based commerce solution that allows you to meet the complex online purchasing needs of the business buyer. Salesforce B2B Commerce ​empowers you to generate revenue faster, scale easily as your brand grows, and give your B2B customers a streamlined, B2C-inspired user experience. Salesforce B2B Commerce​ is built natively on the Salesforce Platform, enabling you to connect your commerce and CRM data for a single view of the customer.

Where omni-channel commerce strives to unify several separate channels, unified commerce takes multichannel selling one step further. Unified commerce relies on cloud technology to integrate all business functions, channels, and client data onto a single platform. Rather than allowing your customers to move seamlessly across multiple channels, you give them the opportunity to stay within a single channel — one that incorporates all other channels and data.

While there are some blurred lines between these two strategies, they both demonstrate that unified selling creates a more customer-centric business model. By eliminating restrictions on how, when, and where a client can shop, customers gain freedom and flexibility, resulting in an unparalleled experience.

Commerce Cloud connects the full customer experience across all touchpoints, enabling a single, shared view of customer activity, inventory, products, and promotions. By connecting all channels — both digital and physical — Commerce Cloud enables brands to provide a truly cohesive experience from discovery to delivery, and beyond.

Today's leading brands are moving away from homegrown or legacy on-premises commerce systems because they are difficult to maintain and manage. Brands can take better advantage of opportunities with greater agility using Salesforce’s unified, cloud-based commerce technology and the “single version of truth” that cuts down on the time needed to synchronize disparate data sources.

Today's connected customer has high expectations. They interact with retail brands through many touchpoints — web, mobile, social, marketplaces, store, ads, and connected devices — and they want to buy in the moment, at any of these touchpoints. They expect each interaction to run smoothly, and for all interactions to be coordinated into a single, unified experience. Brands can also create more highly differentiated experiences for their customers using Salesforce’s open innovation model and by taking advantage of Commerce Cloud’s built-in intelligence to power personalization throughout the commerce experience.

Commerce Cloud provides a rich set of capabilities to engage and convert shoppers across every digital channel, including marketing, merchandising, content, promotions, customer service, fulfillment, and predictive intelligence. An open development environment enables retailers to easily customize or extend commerce anywhere, from buy buttons and branded mobile applications to in-store endless aisle and clienteling applications.

With Commerce Cloud, retailers can manage and share product information, content, and images across categories, catalogs, and sites. It enables you to connect customers with the right product, assortment, price, offer, and content at the right time to maximize conversion rates and increase average order value. Ultimately, merchants, brand marketers, and content creators are empowered to drive the business, launch campaigns, refresh regularly, run promotions, and launch A/B tests without technical support.

Commerce Cloud is the only commerce solution with Einstein, next-generation artificial intelligence embedded into the very fabric of the platform. With Einstein, brands can deliver delightful, personalized shopping experiences across all channels — no data scientist required. You can:

• Recommend the best products at every touchpoint
• Generate 1:1 predictions for every single shopper in real time
• Get smart and boost conversions with data-driven commerce insights
• Save time and effort with automated merchandising tasks

With cloud-based multisite management and localization, going live with new brands or geographic sites has never been faster. With our multisite architecture, retailers can manage multiple brands or country sites all from the same environment, leveraging common code, processes, imagery, and a master catalog.