Accelerate growth from planning to execution.

Build relationships and grow your business with the world's most trusted CRM.


Deliver connected customer experiences from anywhere.

With Consumer Goods Cloud, account teams get a 360-degree view of customers to deliver integral B2B processes.

Discover an award-winning cloud.

Find out why Consumer Good Cloud was recognised by the Promotion Optimisation Institute as Best in Class for three distinctions in retail execution (ReX) and five distinctions in enterprise planning (EPx).

Streamline account planning.

Fuel alignment with real-time collaboration to streamline sales planning on a single platform.

Manage trade promotions.

Ensure trade promotion effectiveness with performance insights and fund management visibility.

Optimise field execution.

Design and deploy territories, build plans, and optimise field team visit routes. Live track teams to mobilise them the moment needs arise.

Deliver intelligent growth.

Identify key areas of growth and determine the best course of action. Infuse intelligence across your sales processes with Einstein for Consumer Goods.

Hear how PepsiCo is transforming its B2B with Salesforce in this fireside chat with Dan Moisan, Chief Commercial Officer at Pepsico LATAM and Chief Executive Officer at The PLANET Partnership.