Say hello to Einstein GPT.

If you dream it, the world’s first generative AI for CRM can create it. Get ready. Einstein GPT has entered the chat.

Engage with Empathy

Connect from a place of understanding.


Get deep insights from your customers based on past interactions.

Use these insights to strengthen relationships, prioritise leads, cases, and campaigns to drive your business forward.

Learn more with Sales Cloud Einstein.


Increase Productivity

Work better with Einstein as your smart assistant.


Help your employees get more done in a shorter amount of time with intelligent case classification, next best actions, and recommendations.

Provide them with the answers and information they need quickly while automating the best action to take.

Learn more about automation with the Salesforce Platform.


Scale Customer Experiences

Deliver faster, more personalised customer service.


Use smart bots to answer common customer questions so your agents can address more complex cases.

Arm your agents with AI that helps them take on tough cases with recommendations, replies, and knowledge.


Salesforce Named a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020

Learn more about how to use AI to reach your goals.

Discover AI use cases for sales, marketing, commerce, finance, service, and human resources.