Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan, execute, and track social media marketing campaigns. Customise and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness across distributed teams.
Respond to your customers in a timely manner with compelling content. Monitor your owned social channels and participate in conversations at scale. Organise discussions and topics, and automatically label, classify, and assign posts in order to route and prioritise work across teams.
Transform customer experiences by connecting social to the Customer Success Platform for a unified view of every customer. Sales and service teams can engage with fans and followers quickly and more efficiently on the customer's channel of choice.
Extend social listening, analysis, content marketing, and engagement across the Customer Success Platform. Use social insights to drive marketing decisions. Surprise and delight customers with social customer care. Find and connect to new customers faster with social lead generation.
Social media marketing software allows you to easily connect to your customers online and gives you a bird’s-eye view of your company’s relationship with them across all your social accounts. You can strengthen relationships by responding to customers quickly – privately or publicly – across your chosen social networks, building your brand’s value and increasing its social capital and reputation. Social listening tools, which are often included in this software, help you to understand your customers better by monitoring what they have to say about your company, products and services on Facebook, Twitter and more; you can even identify gaps that new products or services could fill to grow your business.
But you don't have to wait to reply to customers – with Salesforce Marketing Cloud you can start conversations too. Make stronger connections with customers and prospects by creating engaging content across your company's social media accounts and encouraging interaction. To increase engagement with the groups you’re most interested in, you can create content tailored just for them and published in the most appropriate social media channel. Then watch the action unfold as you follow campaign progress in real time. The most successful posts can easily be measured using Marketing Cloud’s social media marketing tools, and can be sorted by label, media type or author – giving you insights into what your customers want to learn more about, share or discuss online.
To reach customers who are constantly online when they’re on the move, your organisation needs to be mobile too. Customers expect to have their questions answered and requests responded to in real-time and “when you get back to the office” won’t cut it anymore. With Salesforce’s mobile CRM, your staff have all your sales, service and marketing data at their fingertips, meaning they can communicate effectively with customers anytime, from anywhere, leading to increased productivity and improved data quality.
But it’s not just customers who’ll benefit from your new mobile mindset. Embracing mobile CRM means that your salespeople can update and synchronise information while on the move. Staff are no longer tethered to their desks by day-to-day tasks such as organising their calendars, accessing and updating leads, contacts and opportunities, opening and sharing files and dialling into meetings. Instead they can complete these administrative tasks while out and about, using a smartphone or tablet, freeing them to dedicate more time to generating leads and closing deals. With the cloud-based Salesforce CRM your team can access live, centrally-held information from any device, anywhere. Sharing customer files, background information and updating, sharing and sending proposals are all done on the move – so you’re as mobile as your customers are.
Everything on Salesforce is designed mobile first. See our products in action and make your entire business mobile: