Use data from anywhere. Personalise everything.

Get a complete view of each customer with unified profiles. Activate real time moments seamlessly across channels and departments.
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Save time and spend with smart targeting, fast segmentation, and real-time automation.

 

Connect data across Salesforce and beyond.

Ingest and unify data from anywhere to reconcile customer identity and develop a complete picture of each individual.

Create and activate smarter segments, faster.

Use unified data to build high-value audiences and make every engagement personalised and cost-efficient, across email, mobile, advertising, and the web.
 
 

Understand every customer with a single source of truth.

 

Leave no data behind.

Collect and unify data from anywhere with scalable data ingestion services, plus the power of MuleSoft’s industry-leading APIs and partner connectors.

Match data to a person.

Resolve customer identities using flexible matching rules and AI to enrich profiles across any device.

Deliver true 1-to-1 personalisation.

Activate your data across your engagement platforms for 1-to-1 personalised messaging and experiences.
 

Engage customers with trust.

Track consent and preference management when building segments and activating data.

Make your data smarter.

With Calculated Insights, add modeled data like propensity and LTV metrics to enrich your audience segments.

Make better decisions faster.

Share with analytics tools like Marketing Cloud Intelligence and Tableau to continuously optimise your spend and segmentation.
 
 

Experience a customer data platform built for your industry.

 

Healthcare

Treat your data better when it’s all together.

Build a single source of truth for patient or healthcare provider data to inform cohesive experiences across every touchpoint. With a single, user-friendly interface, marketers can unify data, segment consumers, and power campaigns for commercial launch, virtual selling, education, patient support, and more.

Retail and Consumer Goods

Understand your shoppers from a single source of truth.

Deepen your knowledge of customers by combining commerce, loyalty, and consumer data into a single view to identify key audiences. Increase frequency of purchase through 1-to-1 personalised communications, recommendations, and promotions on customers’ preferred channels.

Financial Services

Deepen relationships with your clients and customers.

Strengthen relationships across accounts and provide proactive service at scale by connecting enterprise data and enriching it with analytics and insights. Create a single, unified view of your clients and customers, and deliver personalised and compliant customer engagement across channels.
 
 
 
 
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What our customers want is more relevance. They don’t want to get the same thing as everyone else. They want relevant promotions and personalised messages that speak to them.

Art Sebastian

VP, Digital Experience, Casey’s
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Top brands are making interactions smarter, easier, and more efficient.

 
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Understand the state of customer data and industry solutions today.

 
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2022 Gartner Magic Quadrant for Multichannel Marketing Hubs

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2022 Gartner Magic Quadrant for Multichannel Marketing Hubs
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The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021

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The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021
 
 

Know your customers better with our expert guidance and resources.

 
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Report

See research on the evolving meaning of growth and its role as a key mandate for marketers.

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Salesforce Marketing Intelligence Report: 3rd Edition
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Trailhead

Skill up on platform-based customer data management on Trailhead.

Take the Trail
Skill up on platform-based customer data management on Trailhead.
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Report

See how global brands personalise engagement at scale.

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See how global brands personalise engagement at scale.
 

What's new in customer data?

 
 
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Blog

Managing Customer Data: What Is a CDP and How Can This Data Be Used?

 
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Blog

Marketing Is Digital, Relationships Are Human. How Can Signals of Change Help Close the Gap?

 
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Webinar

Accelerating to a digital future. Managing opportunity and risk.

 
 

Frequently Asked Questions

 

What is Marketing Cloud?

Marketing Cloud is a digital marketing platform from Salesforce which includes tools for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. Marketing Cloud provides a unified view of customers so businesses can create personalised, omni-channel, customer journeys.

What are the benefits of Marketing Cloud?

Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.

What's the difference between Marketing Cloud and Marketing Cloud Account Engagement?

The main difference between Marketing Cloud Account Engagement and Marketing Cloud is that Marketing Cloud Account Engagement was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.
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Ready to learn more about Marketing Cloud? Let's chat.

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