Meet Marketing Cloud Personalization powered by Interaction Studio.

Make 1-to-1 engagement a reality — across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalisation and interaction management solution.

See Marketing Cloud Personalization in action.

Learn how to gain in-depth insights on each customer and apply AI to deliver personalised, cross-channel experiences at any point in their journey.

Inspire instant engagement.

See how real-time interactions can increase conversions, onboard customers, improve customer service, create brand advocates, and boost lifetime value.

Individual insights

Understand each customer's wants and needs.


Recognise your customers.

Identify individuals and accounts across digital properties, match anonymous and known users to named profiles, tailor customer identity-matching policies, and build more accurate customer records.

Understand business context.

Automatically catalog all products and content – plus all associated metadata – to power machine-learning recommendations. Capture referring source, geo-location, weather, company, industry, and more.

Know your customer's next move.

Monitor digital behaviour, including active and inactive time — not just clicks — and combine it with email and offline behaviour to gain an understanding of each person’s true interests, affinities, and intent.

Round out the picture.

Bring in attribute and transaction data from any source using connectors, ETL, or API and JavaScript integrations. Also, get actionable data directly from your customers via personalised surveys.


Learn how real-time personalisation can help your business.

AI-driven optimisation

Improve every campaign as it runs.


Make the best decision, automatically.

Use powerful real-time segmentation and sophisticated AI to determine and deliver contextually relevant experiences that inspire customers to take action.

Recommend products and content for each customer.

Use the power of Einstein to recommend the most relevant products, content, categories, and more based on each customer's unique characteristics and preferences.

Guide customers where they want to go.

Present each customer with the next best action or offer. And with Einstein, you can align your customer's ideal next step with their interests — while also factoring in the value to your business.

Control the process.

Customise, tune, and manage the algorithms powering your personalisation strategies with our marketer-friendly approach to AI. And apply your own business rules to govern the process.

Hear customer insights straight from the customer.


Cross-channel engagement

Connect your customers' online and offline moments.


Meet your customers where they are.

Guide each customer along the most appropriate path, triggering interactions where they are or in the channel they prefer, including owned, social, and paid media.

Go mobile.

Track customer behaviour and trigger personalised messages, recommendations, and offers inside your mobile app or out to other channels.

Bridge digital and offline experiences.

Connect online experiences with offline ones, such as interactions with call center agents and in-store/in-branch associates, or at kiosks and ATMs.

Unify your messaging.

Provide customers with a connected experience with consistent, relevant, and timely communications across web, app, email, and human channels.

Testing and analysis

Know what hits home — and what doesn't.


Compare and optimise experiences.

A/B test algorithms and experiences delivered on the web, in-app, or on any channel to ensure optimal — and statistically significant — results. Maximise conversions, clickthroughs, revenues, and more.

Track against business-wide goals.

Define key metrics and goals for your campaigns such as increased sign-ups, purchases, downloads, and more. Then, analyse your results to ensure an improvement in one area doesn't negatively impact others.

Segment your audiences.

Easily define segments using any user data in the system. Compare engagement levels between audiences, and analyse segment membership trends and campaign performance over time.

Use your data to look ahead.

Slice and dice all of the rich data collected in Marketing Cloud Personalization in a data warehouse environment, or apply machine learning models and simulations using our data science workbench.

Marketing Resources

Learn more about customer engagement.



Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help. Or, check out our packaging guide to learn more.