Marketing Cloud Account Engagement

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Guided Tour

Get to know Marketing Cloud Account Engagement–to understand your buyers, align marketing and sales, and build long-term customer relationships.

Meet Marketing Cloud Account Engagement powered by Pardot

Discover the full suite of B2B marketing automation tools to create meaningful connections, generate more pipeline, and empower sales teams to close more deals.

See Marketing Cloud Account Engagement in action.

Watch a one-minute overview to learn how B2B marketing automation by Salesforce can help you increase leads, boost sales, be more productive — and transform your business.

Automate your marketing

Take manual labor out of common marketing and sales tasks to help your team speed up the sales cycle.


Close more deals with intelligent lead nurturing.

Automatically send emails and perform marketing tasks based on triggers including time, user interactions, and other custom parameters.

Send personal messages with dynamic content.

Use data to personalise the customer experience, display targeted offers, and seamlessly develop nurturing and email paths as you uncover new information.

Connect at the right moment with real-time alerts.

Respond to prospects when it matters, learn what’s happening between sales calls, and get alerts about prospect actions.

Get a detailed view of your prospect’s activity.

Create more relevant conversations and target sales pitches with in-depth data about prospect activity.

Guided Tour

See B2B marketing automation at work in an interactive walkthrough.


Generate more leads

Fill your sales funnel with high-quality leads using trusted, powerful marketing tools.


Drive engagement with landing pages and forms.

Launch beautiful, branded landing pages using templates — and customise content from a powerful visual editor.

Deliver superior email marketing with confidence.

Build professional email campaigns, at scale, that earn proven results and drive customer engagement from prospect to advocate.
Integrate SEM and SEO programs to determine the ROI of your campaigns and perfect your marketing strategies.

Attract interest with webinars and events.

Manage and track all your events down to the last detail — all from one centralised marketing platform.

Calculate Marketing ROI

Understand how your customers go from clicks to close.


Know your marketing’s impact on revenue.

Tie your individual closed leads back to specific marketing efforts and analyse campaign success by channel.

Explore your data.

Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.

Track your deals with lifecycle reporting.

Check the health of your funnel at a glance and identify where opportunities are stuck — so you can get them moving again.

Act on your insights.

Share key insights and make data-driven decisions to continually improve on marketing programs.

ROI Calculator

Use this interactive tool to calculate your marketing ROI.


Marketing Resources

Learn more about B2B marketing automation.


Discover Trailhead and get on the path to delivering real marketing ROI, faster.


New to Marketing Automation?

The Salesforce Learning Center provides a range of educational material. Explore sections on CRM, Sales, Customer Service, Marketing and more.
Learn how CRM supports the B2B sales funnel.
An introduction to B2B Marketing basics and principles.

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help. Or, check out our packaging guide to learn more.