“Marketing Cloud gives us the opportunity to take data and truly leverage it properly to launch a series of campaigns at the right time, then measure those campaigns to make sure we are best serving our clients and we are getting the return on our investment that we need.”
Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.
What's the difference between Marketing Cloud and Marketing Cloud Account Engagement?
The main difference between Marketing Cloud Account Engagement and Marketing Cloud is that Marketing Cloud Account Engagement was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.