“We needed to bring new digital capabilities into our company. Salesforce has really helped us scale those capabilities across three crucial areas — sales, marketing, and service. All are vital to how we are turning ourselves into a consumer-centric company.”
Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.
What's the difference between Marketing Cloud and Pardot?
The main difference between Pardot and Marketing Cloud is that Pardot was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.