Make every moment count to deliver success now

Marketing Cloud: data-first digital marketing platform. Win customers. Engage more efficiently. Build lifelong trusted relationships.
 
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Make your spend go further and drive efficiency with Marketing Cloud.

 

Automate engagement across every channel.

Save time and spend to deliver relevant content across email, web, mobile, and more.

Optimise marketing performance with intelligent insights.

Drive ROI and maximise spend with unified, AI-driven analytics.

Personalise moments with real-time data from Data Cloud.

Meet customers in the moments that matter, unlock value using real-time data across channels and teams.
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Find success now with solutions for your data-first marketing.

 
 
Product

Customer Data Platform

Build a real-time single source of truth to personalise every moment.
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Product

Personalisation

Automate real-time personalisation across marketing, sales, and service to increase conversions and ROI.
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Product

Engagement

Increase productivity with customer-centric engagement across email, mobile, advertising, and more.
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Product

Account Engagement

Make revenue teams more efficient with account-based marketing and marketing automation.
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Product

Intelligence

Create efficiency and focus on ROI with omnichannel intelligence.
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Product

Loyalty Management

Align marketing and loyalty for VIP customer experiences.
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Launch campaigns and land results like Rocket Mortgage.

 
Greg Beltzer Head of Technology, RBC Wealth Management
 

Marketing Cloud gives us the opportunity to take data and truly leverage it properly to launch a series of campaigns at the right time, then measure those campaigns to make sure we are best serving our clients and we are getting the return on our investment that we need.

Jay Farner

CEO, Rocket Mortgage
 
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Top brands create magical moments with Marketing Cloud.

 
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Connect your Digital HQ for marketing.

Collaborate faster to solve problems from anywhere.
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Salesforce has been named a Leader. See why.

In the 2022 Magic Quadrant for Multichannel Marketing Hubs, Gartner evaluated 17 different multichannel marketing hub vendors. See how Salesforce compares to other vendors in the full report.
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Get marketing resources to build your career.

 
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Report

Uncover the insights inspiring real-time marketing moments.

In our 8th State of Marketing report, see marketing's top trends from 6,000+ marketers worldwide.
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7th State of Marketing Report
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Report

See how 2,500 global marketers are letting their data lead.

Discover the trends changing marketing analytics in our latest Marketing Intelligence Report.
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Salesforce Marketing Intelligence Report: 3rd Edition
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Guide

Upgrade your email solution to Salesforce — it's easier than you think.

Learn the benefits of delivering email with Salesforce — and how easy it is to make the transition.
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Explore the latest in marketing with Salesforce.

 
 
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Salesforce+

Learn how to personalise customer experiences with Customer Data Platform.

 
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Product Release

Check out the latest Marketing Cloud innovations.

 

Frequently asked questions

 

What is Marketing Cloud?

Marketing Cloud is a digital marketing platform from Salesforce which includes tools for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. Marketing Cloud provides a unified view of customers so businesses can create personalised, omni-channel, customer journeys.

What are the benefits of Marketing Cloud?

Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.

What's the difference between Marketing Cloud and Marketing Cloud Account Engagement?

The main difference between Marketing Cloud Account Engagement and Marketing Cloud is that Marketing Cloud Account Engagement was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.
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