Marketing Cloud, Trailhead...
Address changing times with relevant, empathetic digital marketing.
WHAT IS MARKETING CLOUD
Speak to customers with the right message, in the right tone, at the right time.
Be consumer-centric.
Build a single, comprehensive view of each consumer to power 1-to-1 journeys.
Connect every interaction.
Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.
Market smarter with AI.
Discover new segments, identify the likeliest consumers to engage, and power predictive recommendations — all automatically.
Operate with ease.
Leverage pre-built templates, streamlined messaging flows, and mobile apps to easily create and execute cross-channel campaigns.
MARKETING CLOUD PRODUCTS
Meet the complete set of marketing tools, built on a unified platform.
Journey Builder
Create 1-to-1 consumer journeys across all channels and departments.
Email Studio
Build personalised email campaigns with the world’s #1 email marketing platform.
Audience Studio
Capture and activate data from any source on a unified platform.
Salesforce Data Studio
Power your marketing with data from the world's largest premium data ecosystem.
Social Studio
Listen, publish, and engage with your consumers across social media channels.
Advertising Studio
Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers.
Mobile Studio
Personalise mobile interactions including SMS, push notifications, and group messaging.
Interaction Studio
Visualise, track, and manage realtime consumer experiences — driving valuable engagement at the right moment, just the way your audience prefers.
Pardot
Unite marketing and sales on a single platform for B2B marketing automation.
Datorama
Use one platform for all your marketing data, investments, KPIs, and decisions.
Google Analytics 360
Get the most from your marketing insights while driving smarter engagement.
64%
Consumers and business buyers who say companies need cutting-edge digital experiences to keep their businesses
CUSTOMER SUCCESS SPOTLIGHT
Join the world’s most innovative brands.
Join the world’s most
innovative brands.
See why Salesforce is named a leading solution for marketers — again and again.
Gartner named Salesforce a Leader in multichannel marketing hubs in its inaugural MMH Magic Quadrant.
Nucleus positions Salesforce as a leader in marketing automation.
MARKETING RESOURCES
Get marketing resources to build great experiences — and your career.
REPORT
7,000 marketers reveal their top priorities and challenges in the Sixth State of Marketing Report. See what they said here.
e-book
Get the comprehensive guide to marketing across all channels — in any stage of the customer lifecycle.
Article
Datorama is now part of Salesforce. See how this leading marketing and analytics platform can help inspire real results.
CUSTOMER SUCCESS STORIES
Join the world’s most innovative brands.
Join the world’s most
innovative brands.
See how the Salesforce Platform delivers the power to take marketing even further.
Frequently Asked Questions
What is Marketing Cloud?
Marketing Cloud is a digital marketing platform from Salesforce which includes tools for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. Marketing Cloud provides a unified view of customers so businesses can create personalised, omni-channel, customer journeys.
What are the benefits of Marketing Cloud?
Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.
What's the difference between Marketing Cloud and Pardot?
The main difference between Pardot and Marketing Cloud is that Pardot was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.
