Marketing Cloud is the platform for delivering relevant, personalised journeys across channels and devices — enabling marketers to deliver the right message, at the right time, throughout all phases of the relationship. The Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalisation, advertising, content creation and management, and data analysis. Every imaginable customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier and more effective.
With Advertising Studio, you can securely leverage your CRM data across all your marketing programs, sales, and services — to target existing customers and build lookalikes for acquisition at scale across all digital advertising. This includes Facebook, Instagram, Audience Network for mobile publishers, Twitter, Google, and open display via our API and onboarding partners. For end-to-end advertising, Advertising Studio also offers advanced campaign management functionality to power your campaigns at scale on Facebook, Instagram, Audience Network, Twitter, and LinkedIn. So marketers can find new customers, re-engage inactive users from channels like email, increase the reach of other marketing programs, and manage multichannel customer journeys.
Our customers range from business-to-business and non-profits, to some of the largest business-to-consumer companies in the world – like Sony, GE, Hautelook, and News Corps Australia. These leading brands, big and small, know that it’s more important than ever to develop and nurture real relationships — to enable their customers’ success, drive revenue, and increase their ROI.
Marketing Cloud delivers data and application functionality through the web, rather than having them reside on a user’s desktop/laptop/mobile device, hardware drive, or in what is otherwise known as on-premises solutions. As a result, IT departments no longer need to worry about buying and provisioning servers to hold company data and can instead focus on creating applications that help the business run faster. And they don’t have to worry about installing applications on every device for every user in a business. Instead, users with web access simply log in to an app to access, share, and collaborate on relevant data and business processes immediately. Salesforce has been a leader in enterprise cloud computing since 1999, virtually creating the category. Today, Salesforce has more than 100,000 customers and continues to be a recognised leader in cloud computing for businesses of all sizes and in nearly every industry under the sun.