Social Media Monitoring is a tool for tracking what is being said about an organisation and its products or services on social channels. It measures both the negative and positive things being said to discover sentiment about a brand. It helps organisations understand the impact of marketing activities, manage PR, understand common customer complaints and more.
What is Social Studio?
Social Studio is a social media marketing and monitoring tool which is part of the Salesforce Marketing Cloud. Social Studio allows businesses to monitor social media for brand mentions about themselves and competitors. Businesses can also manage social accounts, run social advertising campaigns, and interact with customers - all from within the tool. View Demo