Meet Social Studio.

Listen, engage, and publish using powerful social media marketing tools — and unite marketing with sales and service over popular channels.

See Social Studio in action.

Watch this short video to see how every social interaction informs the customer experience with your brand.


Analyze conversations from nearly any source to see what your fans and industry are saying.


Gather market intelligence.

Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or on our mobile app.

Create topic profiles.

Watch for fresh topics and trends from convenient customizable dashboards — so your marketing activities are relevant.

Learn from real discussions.

Drill down to the post level and catch every comment. Listen for mentions of your brand across all networks — and use these insights to drive your marketing strategies.

Tune into customer sentiment.

Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

See how brands get real-time feedback through social media.

Learn the importance of developing a social media strategy based on critical listening.


Respond to social posts, manage your community, and provide customer support.


Manage engagement at scale.

Deploy a single platform for all social media engagement across every department in your company. Securely manage access and roles with user and team workspaces.

Streamline your processes.

With machine learning, gauge brand sentiment and prioritize posts — then automatically route customer activity to the appropriate role in either marketing, sales, or service.

Get a single view of each customer.

Route social posts to your CRM platform to complete the picture of your customer across social, email, and other digital channels.

Provide customer service via social channels.

Open and monitor service cases based on interactions and feedback on popular social media outlets.


See how Nestlé Waters turns digital connections into lifelong relationships.



Create and approve content for multiple social networks and accounts.


Manage content across internal teams.

Securely manage your company’s entire social presence across teams. Create workspaces and access based on role or group to ensure brand consistency.

Collaborate on campaigns.

Draft, share, schedule, review, and approve content. Access stock photos, trending topics, and more — on your desktop or in a mobile app.

Analyze performance.

Intelligent reporting gives you a real-time snapshot on content, channel, and creative performance. Improve campaigns with a central view of all your social marketing.

Grow your audience.

Boost high-performing social posts with built-in social advertising. Reach new customers and markets.

Get need-to-know tips for social marketers.

Your customers spend more online time on social media than any other channel. Get 50 tips to mastering the channel here.


See live displays of social and marketing activity with the Marketing Command Center.


Visualize and deliver digital insights.

Track customer interactions, brand health, and campaign results as they unfold before your eyes. Depict real-time customer feedback with on-screen imagery.

Highlight your customer’s voice.

Keep a close eye on conversations to develop insights around customer sentiment. Display insights based on region, post popularity, and words commonly associated with your product.

Respond to customers individually.

Get comprehensive multichannel views of every customer relationship — plus in-depth explorations of email campaigns, social care, and every brand journey.

Customize your Command Center experience.

Brand the overview of your products, events, and campaigns, then share your command center display on every screen in your office, regardless of size.


Get the guide to Salesforce Marketing Command Center.


New to Social CRM?

The Salesforce Learning Center introduces many basic concepts and explores key areas Marketing, technology and Social CRM. Explore: CRM, Sales, Customer Service, Marketing and more.
Learn how CRM and Social Media work together.
A handy guide to improving Customer Service.

Frequently Asked Questions


What is Social Media Monitoring?

Social Media Monitoring is a tool for tracking what is being said about an organisation and its products or services on social channels. It measures both the negative and positive things being said to discover sentiment about a brand. It helps organisations understand the impact of marketing activities, manage PR, understand common customer complaints and more.

What is Social Studio?

Social Studio is a social media marketing and monitoring tool which is part of the Salesforce Marketing Cloud. Social Studio allows businesses to monitor social media for brand mentions about themselves and competitors. Businesses can also manage social accounts, run social advertising campaigns, and interact with customers - all from within the tool. View Demo

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.