The Internet of Things is set to revolutionise business – especially the relationship between organisations and their customers – creating huge opportunities for companies that can exploit it. But what is the Internet of Things, and how can you make sure your business is ready for it?
The term “Internet of Things” is used to describe an online world that’s increasingly populated by webenabled devices and smart objects, using the internet to connect to one another and to backend information systems. Machines are using the web to perform a whole host of automated tasks – tracking and reporting faults in machinery, raising service or battery alerts, ordering new parts and updating customer records. With an integrated, cloudbased platform such as Salesforce your business can quickly leverage the power of the Internet of Things. With Salesforce handling the incoming data from connected devices, it’s available throughout your business to use as you need – for reporting, analysis, customer service, customer lifecycle mapping and more.
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The rise of the smartphone has untethered computing from the desktop – allowing people to access information from anywhere. And where smartphones led, other connected devices are following. Everything from everyday objects like your central heating, a garden tool or your digital photo frame to jet engines, medical equipment and earthquake sensors can now share useful information. The combination of smart devices with cloud computing means that this information isn't restricted by where it’s stored, on a particular network or in a particular geographical location.
What’s more, that location information has become a new source of data. Wearable technology equipped with GPS can’t just track location to monitor fitness or map a route – it can also enable location specific services so that you can deliver ever more targeted communications. Every device has the potential to connect you to your customers in new ways, delivering new insights and transforming your understanding of your market.
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