Fill the funnel with high-quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly-targeted email campaigns, and personalise the buyer’s experience from click to close.
Prioritize the best leads with scoring and grading, use detailed prospect activity and real-time alerts to reach out at the right time, and nurture non-sales-ready leads with approved marketing templates.
Measure and optimize campaign performance with closed-loop reporting. Create custom dashboards and data views to get a full view of your sales funnel. See how prospects are engaging with your content with advanced email reporting.
Connect sales to customers in just one click with personalized sales campaigns designed by marketing. Understand how prospects are engaging, and use real-time sales alerts to strike while the iron is hot.
Why should a customer’s experience of your company change just because they’ve been handed from your marketing team to the sales team? With Salesforce, marketing and sales join forces seamlessly through Sales Cloud and Pardot. Combining CRM with marketing automation accelerates your sales pipeline, automatically identifying the leads that need additional attention to move them towards conversion. From campaign creation to lead nurturing, it’s all based on the same information, giving you a customer-centred view that reduces dropouts and increases conversion. Your sales team can even add specific contacts to a lead nurturing campaign in just a few clicks from within Sales Cloud!
A campaign driven by marketing automation can still deliver the personal touch. You’ll be able to create personalised, targeted emails and landing pages, and thanks to instant alerts, you can respond quickly and appropriately when a prospect signals their interest. With all your interactions managed through one system, you’ll give your contacts and customers a consistent, smooth experience too. Pardot is simple to use and extremely flexible, and because it’s part of the familiar Salesforce environment the barriers to adoption are low.
See how you can combine your CRM and marketing automation solution effectively. Learn more about Pardot:
Sales and marketing both come down to one thing – finding prospects who will turn into customers. At every step, from the marketing driven leads at the top of your funnel to the freshly closed deals at the bottom, insight and responsiveness are the key to success. By aligning your sales and marketing activities through Salesforce, you can move faster, gain a deeper knowledge of your leads and communicate effortlessly thanks to sophisticated sales and marketing automation tools.
Your sales CRM is already a central part of your business. Bringing your marketing automation on to the same platform moves you beyond what you get from traditional lead tracking software. For example, if your sales team feels that a lead isn’t quite ready to close, they can add them to a lead nurturing campaign directly from the CRM. No need to log requests with marketing. Improving your organisation’s sales and marketing alignment and most importantly the customer experience all in one go. With Sales Cloud, Marketing Cloud, Pardot and Service Cloud, Salesforce gives you a full suite of cloud computing solutions to track leads from first contact to close and beyond – so your business can truly be built around your customers.