Align marketing and sales to generate the best leads, keep them engaged, and connect with them at the right time to close more deals.
 
 
Fill your pipeline with the best leads using powerful email marketing, custom landing pages, smarter lead capture forms, and a central marketing dashboard.
Fill the funnel with high-quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly-targeted email campaigns, and personalise the buyer’s experience from click to close.
 
Prioritize the best leads with scoring and grading, use detailed prospect activity and real-time alerts to reach out at the right time, and nurture non-sales-ready leads with approved marketing templates.
Measure and optimize campaign performance with closed-loop reporting. Create custom dashboards and data views to get a full view of your sales funnel. See how prospects are engaging with your content with advanced email reporting.
 
Choose the right package to power your pipeline.
Standard marketing automation
£ 800
/month/up to 10,000 contacts
(billed annually)
MOST POPULAR
Advanced marketing automation
£ 1,600
/month/up to 10,000 contacts
(billed annually)
Customisable marketing automation
£ 2,400
/month/up to 10,000 contacts
(billed annually)
 

Marketing analytics
£ 240
/month/per 5 users
(billed annually)

Sales & marketing alignment
£ 40
/month/per user
(billed annually)
 
Connect sales to customers in just one click with personalized sales campaigns designed by marketing. Understand how prospects are engaging, and use real-time sales alerts to strike while the iron is hot.
 
 
Request a guided tour to get a hands-on look at Pardot. You’ll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.