Meet Pardot, the B2B marketing automation solution for Salesforce customers.

Align marketing and sales to generate the best leads, keep them engaged, and connect with them at the right time to close more deals.

Generate more leads.

Fill your pipeline with the best leads using powerful email marketing, custom landing pages, smarter lead capture forms, and a central marketing dashboard.

Create personalised touchpoints.

Fill the funnel with high-quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly-targeted email campaigns, and personalise the buyer’s experience from click to close.

Connect with the right leads.

Prioritise the best leads with scoring and grading, use detailed prospect activity and real-time alerts to reach out at the right time, and nurture non-sales-ready leads with approved marketing templates.

Calculate marketing ROI.

Measure and optimise campaign performance with closed-loop reporting. Create custom dashboards and data views to get a full view of your sales funnel. See how prospects are engaging with your content with advanced email reporting.


You have business needs. We have the gear.

Choose the right package to power your pipeline.


Fuel growth with marketing automation
£ 1,000
/month/up to 10,000 contacts
(billed annually)


Dive deeper with marketing automation and analytics
£ 2,000
/month/up to 10,000 contacts
(billed annually)


Customisable marketing automation
£ 3,200
/month/up to 10,000 contacts
(billed annually)

B2B Marketing Analytics

B2B Marketing Analytics
£ 300

in Plus and Advanced

Salesforce Engage

Sales & marketing alignment
£ 40
/month/per user
(billed annually)

Salesforce Engage

Connect sales to customers in just one click with personalised sales campaigns designed by marketing. Understand how prospects are engaging, and use real-time sales alerts to strike while the iron is hot.

Ready to dive in with marketing automation?

Request a guided tour to get a hands-on look at Pardot. You’ll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximise efficiency.