Meet Pardot, the B2B marketing automation solution for Salesforce customers.

Why should a customer’s experience of your company change just because they’ve been handed from your marketing team to the sales team? With Salesforce, marketing and sales join forces seamlessly through Sales Cloud and Pardot. Combining CRM with marketing automation accelerates your sales pipeline, automatically identifying the leads that need additional attention to move them towards conversion. From campaign creation to lead nurturing, it’s all based on the same information, giving you a customer­-centred view that reduces dropouts and increases conversion. Your sales team can even add specific contacts to a lead nurturing campaign in just a few clicks from within Sales Cloud!

A campaign driven by marketing automation can still deliver the personal touch. You’ll be able to create personalised, targeted emails and landing pages, and thanks to instant alerts, you can respond quickly and appropriately when a prospect signals their interest. With all your interactions managed through one system, you’ll give your contacts and customers a consistent, smooth experience too. Pardot is simple to use and extremely flexible, and because it’s part of the familiar Salesforce environment the barriers to adoption are low.

See how you can combine your CRM and marketing automation solution effectively. Learn more about Pardot:

WATCH DEMO NOW ›

Sales and marketing both come down to one thing – finding prospects who will turn into customers. At every step, from the marketing ­driven leads at the top of your funnel to the freshly ­closed deals at the bottom, insight and responsiveness are the key to success. By aligning your sales and marketing activities through Salesforce, you can move faster, gain a deeper knowledge of your leads and communicate effortlessly thanks to sophisticated sales and marketing automation tools.

Your sales CRM is already a central part of your business. Bringing your marketing automation on to the same platform moves you beyond what you get from traditional lead tracking software. For example, if your sales team feels that a lead isn’t quite ready to close, they can add them to a lead nurturing campaign directly from the CRM. No need to log requests with marketing. Improving your organisation’s sales and marketing alignment and most importantly the customer experience all in one go. With Sales Cloud, Marketing Cloud, Pardot and Service Cloud, Salesforce gives you a full suite of cloud computing solutions to track leads from first contact to close and beyond – so your business can truly be built around your customers. 

Our Sales and Marketing Alignment e-book will get your started or if you're ready to see our Sales and Marketing products in action you can watch our demos:

WATCH DEMO NOW ›