Lead Management
Show the impact of your marketing activities on your sales pipeline and invest your time on the hottest leads.
Convert more leads into actual opportunities.
Salesforce lets you track all the right information about your CRM leads. The rich activity timeline lets you see and access the most up-to-date contact information while understanding best practices and relevant documents using Sales Path. You can even see where a marketing campaign lead came from, read the relevant insights you can act on, and write and track emails from the CRM solution. It’s everything you need to convert more leads, faster.
Route and assign leads to the right people.
Set up automatic lead scoring and routing to ensure leads never fall through the cracks, and that the right sales reps follow up on leads while they’re hot.
Track marketing campaigns across all channels.
Be a successful lead tracker from capture to close. You’ll be able to manage and track campaigns across all channels, including social media. This will help you make smarter decisions about where to invest, and show the impact of your marketing activities on your sales pipeline.
Want to Learn more about Leads?
Want to Learn more about Leads?
Frequently Asked Questions
What is a marketing lead?
What is Lead Tracking?
What's the Difference Between a Lead and an Opportunity?
A lead is a person or business who has demonstrated an interest in a seller's products and services.
An opportunity is a lead which is considered more likely to become a customer because it meets specific criteria set by a business. Learn more about opportunity management.
