Sales territory planning is all about matching your team’s strengths to your sales opportunities, so that the right people make the right connections at the right times. Using sales territory mapping you can assign territories according to geographical area, business type, history or potential to close. Whatever your strategy, you’ll need to make sure your territory planning is robust and flexible, because once it’s in place, you’ll need to be able to adapt it to changes in your business and your customer base. Territory management is an ongoing process that, if done right, will maintain great results over time.
If you’re implementing a sales territory plan for the first time, it might seem there’s a lot to do. Fortunately, a lot of the work can be automated with the sales force automationfeatures available in Sales Cloud. You can create a territory model and then clone it to test out different variations, or set up an assignment rule that can then be used for multiple territories. Territories can be organised in a hierarchy, with rules that apply across them all. You can even put team members working in the same territory in touch with one another automatically for easy online collaboration and give them access to the resources they need to close their deals.
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Salesforce isn’t just a territory management tool. It can also help you manage your sales team’s performance. Our sales performance management tool can help you coordinate your team and give each individual the coaching, mentoring and motivation they need to perform to the best of their abilities. Because you’ll have an oversight of the entire team’s activities, from top-level planning to granular day-to-day actions, you’ll be able to give feedback on specific achievements immediately after they happen. Social tools like Chatter let you congratulate and reward team members in the context of the whole group, so others can recognise and emulate best practice.
Because Salesforce monitors and collects data across a huge range of metrics, you can set data-driven KPIs for your team, tying their performance targets into specific measures that appear in your sales reports and dashboards. You can easily create performance reports, allowing you to provide quick and straightforward feedback and performance reviews for your team.
You can also use Salesforce to provide help and guidance at the moment it’s needed – even if your team member is out at a meeting or in the middle of a conference call. Our cloud-based tools go beyond traditional sales management software. They’re all available on desktop, tablet, mobile or any device that’s connected to the internet. So you and your team are connected at all times.
Optimise your sales process and your sales team with Salesforce Sales Cloud. See how: